Enterprise Iot
Article | July 20, 2023
If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas.
To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success.
We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb.
This is how you can refine your market strategy with the help of IoT.
Data-driven Decisions
The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers.
IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant.
Respect your Customers
While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data.
As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand.
Offer Valuable Solutions
With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far.
IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT.
IoT Based Campaigns
Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign.
A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores.
Target Existing Customers
Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay.
Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision.
Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers.
Leverage New Technologies
We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers.
Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store.
Case Studies
There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below.
Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day.
South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent!
Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users.
There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT.
Frequently Asked Questions
What is the IoT strategy?
IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process.
How does IoT affect the marketing industry?
IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices.
What is the best internet of things marketing strategy?
There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly.
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Industrial IoT, IoT Security
Article | July 11, 2023
Artificial intelligence (AI) has already made headway into becoming a general-purpose technology vastly impacting economies. Yet, the interpretation and estimated trajectory for something remotely close to what we call AI now was first explored in the 1950s.
Until this very day, AI keeps on evolving further. Though let’s face it, AI would have been useless without data. With around 2.5 quintillion bytes of data being generated every day, the numbers will shoot up as the Internet of Things (IoT) enters the game.
Let’s see what this is all about and where and how exactly IoT crosses paths with AI applications.
IoT fundamentals: Where does IoT meet AI
The benefits of IoT in AI
Challenges of IoT in AI
Why implement machine learning in IoT
IoT applications for AI
Key takeaways
IoT fundamentals: Where does IoT meet AI?
What is meant by the term internet of things (IoT) is essentially a system of correlated digital and mechanical appliances, computing devices, and sensors embedded often into everyday objects that transfer data over a network. IoT connects the internet to any and every physical thing or place in the world.
Modern IoT has advanced from the mere merging of microelectromechanical systems to wireless technologies, and faster data transfer through the internet. This resulted in a confluence of information technology and artificial intelligence, allowing unstructured machine-generated data to be evaluated for insights that could lead to new developments.
More and more industries are now referring to IoT to function more proficiently, provide better customer service, escalate the significance of their business, and implement robust decision-making.
Machine learning for IoT can be used to identify anomalies, predict emerging trends, and expand intelligence through the consumption of audio, videos, and images. The implication of machine learning in IoT can substitute manual processes and offer automated systems using statistically backed up actions in critical processes.
The benefits of IoT in AI and real life
IoT offers the following benefits to AI applications:
IoT data for business purposes
Cost and time savings
Task automation and reduction of human intervention
Higher quality of life
IoT data for business purposes
IoT can also be viewed as a data pool. That means by aggregating IoT data, one can extract useful data-driven feedback, which in turn (used properly) may foster effective decision-making. Businesses can also identify new market opportunities, not because of IoT itself but by using the data IoT provides. And since IoT offers companies access to more data, and hence advanced analytics of that data, its usage can eventually result in improved customer outcomes and enhanced service delivery.
Cost and time savings
When devices get connected, cost reductions come along with it. The gathering of different data allows for advances in efficiency, and it leads to money surplus and low-cost materials.
Task automation and reduction of human intervention
Nowadays, devices that are internet-connected can be found in every aspect of our lives, and it is safe to say that they make tasks easier. These automation features range from real-time AI-powered chatbots to home automation control systems, and all of it usually takes a click of a button.
For businesses offering AI-enabled solutions, similar advancements can be achieved with pipeline automation too. That includes significant cuts in annotation and QA time. By leveraging SuperAnnotate’s platform, hundreds of companies recorded faster task completion and more accuracy in prediction results.
Higher quality of life
IoT is not only beneficial in the business aspects but it also creates better living circumstances for us. Smart cities and agriculture, intelligent homes, and food waste solutions are some of the most common ways of IoT providing better, more sustainable living conditions for people.
Challenges of IoT in AI
Despite the numerous benefits and advancements that IoT brings to the table, there have been a few limitations with it. Some of them are listed below:
Privacy issues
Data overflow
Bug issues
Compatibility issues
Privacy issues
With the increased connection between multiple devices or their coexistence for model development purposes, more information is shared between them, which poses vulnerability to your data and makes room for caution. Added layers of protection are needed to prevent risks of data leaks and other threats.
Data overflow
Eventually, organizations will have to find a way to deal with the large numbers of IoT devices, and that will include the collection and systematic management of all the data from those IoT devices. The proper use of data lakes and warehouses, close governance, and intuitive arrangement of datasets will become an utmost priority.
Join hundreds of leading companies who build super high-quality training data up to 5x faster using SuperAnnotate’s intuitive data curation and robust project management features.
Bug issues
If one IoT device has a bug in its system, there is a large chance that every other connected device will also have it.
Compatibility issues
Because there are no international standards of compatibility for IoT, it's harder for different devices to communicate with one another.
Why implement machine learning in IoT
More and more companies are combining IoT with machine learning projects so they can achieve analytical skills on a large variety of use cases which allows their businesses to have access to fresh insights and adopt innovative automation. By implementing machine learning for IoT, they can leverage the following:
Convert data into a coherent format
Arrange the machine learning model on device, edge, and cloud
Enable use of data on edge devices directly for complex decision making
IoT applications for AI
Although we have covered the basics of IoT, its implications for AI are not as simple. Many corporations are adopting IoT which allows them to have an advanced approach to growing and advancing their business. Novel IoT applications are offering organizations the ability to plan and implement more vigorous risk management strategies. Some of the more common uses of IoT in AI encompass the following:
Transport logistics
Not only does IoT expand the material flow systems in transport logistics, but it also improves the automatic identification and global positioning of freight. It also increases energy efficiency and consequently declines the consumption of energy.
Smart cities
Although the term smart city is still incomplete, it mainly refers to an urban area that endorses sustainable enlargement and high quality of life. Giffinger et al.’s model explains the features of a smart city, including the people, the government, the economy, and lifestyle.
E-health control
The two main objectives of future health care are e-health control and prevention. People nowadays can choose to be monitored by physicians even if they do not live in the same country or place. Tracing and monitoring peoples’ health history makes IoT-assisted e-health extremely useful. IoT healthcare solutions could also benefit the specialists, as they can collect information to advance their medical calculations.
Key takeaways
Ever since its development, IoT, especially AI-enabled IoT, as discussed, has been enhancing our daily lives and directing us to work smarter while having complete control over the process. Besides having smart appliances to elevate homes, IoT devices can also be essential for providing insights and an actual look for businesses into their systems. Heading forward, IoT will continue to develop as more organizations get to understand its potential usage and tangible benefits.
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IoT Security
Article | June 27, 2023
5 years ago, when we forecasted that the IoT platforms market would have a 5-year compound annual growth rate (CAGR) of 35%, we wondered if our growth projection was unrealistically high.
5 years later, it has become apparent that the forecast was actually too low. The IoT Platforms market between 2015 and 2020 grew to be $800 million larger than we forecasted back in early 2016, resulting in a staggering 48% CAGR.
Comparing what we “knew” back in 2016 to what we know today provides some clues as to why the market exceeded expectations so much. 5 years ago, no one really knew what an IoT platform was, let alone how big the market would be, which business models would work, how architectures would evolve, and which companies/industries would adopt them. The only thing that was “known” was that the IoT platforms market was a billion dollar “blue ocean” opportunity ready to be captured by innovative companies.
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IoT Security
Article | July 17, 2023
Driving digital transformation in manufacturing: Embracing seamless connectivity, data integration and risk-proof IoT security for enhanced efficiency, product quality, and innovation in industry 4.0.
Contents
1. Introduction to IoT Security in the Connected Era
1.1 Significance of IoT Security for Business Resilience
1.2 Current Scenario of IoT Security
2. Next-Gen Authentication and Authorization for IoT Devices
3. Secure Ecosystems for Businesses Through IoT Network Access Control
4. Quantum Cryptography: Fortifying IoT Data Protection
5. IoT Security Providers for Connectivity in Businesses
5.1 Armis
5.2 Mocana
5.3 Inside Secure
5.4 V5 Systems
5.5 Nozomi Networks
5.6 Dragos
5.7 Claroty
5.8 ForgeRock
5.9 Praetorian
5.10 Security Innovation
6. Key Takeaways
1. Introduction to IoT Security in the Connected Era
In the connected era, the proliferation of Internet of Things (IoT) devices has brought unparalleled convenience and efficiency to businesses and individuals alike. The interlinking of devices and their efficient networking is the need of the hour for businesses to function effectively with maximum productivity. However, IoT security has become paramount with the exponential growth of interconnected devices. Ensuring the security and integrity of these devices and the data they handle is crucial for businesses to safeguard their operations, protect customer privacy, and maintain trust in the digital ecosystem.
1.1 Significance of IoT Security for Business Resilience
IoT security in businesses encompasses a comprehensive approach to identifying, assessing, and mitigating potential vulnerabilities throughout the IoT ecosystem. This includes implementing robust authentication mechanisms, encryption protocols, and access controls to prevent unauthorized access. Monitoring and updating IoT devices to address emerging threats is essential to maintaining a robust security posture.
Business resilience requires staying proactive in the face of ever-evolving cyber threats. Regular security assessments, vulnerability testing, and incident response planning are essential to identifying and addressing potential weaknesses in IoT devices before malicious actors can exploit them. This proactive approach enables organizations to respond to security incidents swiftly, minimize the impact of a breach, and recover operations more efficiently.
1.2 Current Scenario of IoT Security
IoT security requires the integration of cutting-edge technologies, such as AI and ML, to proactively detect and respond to cyber threats. Businesses can identify patterns, anomalies, and potential security risks by analyzing the vast amounts of data generated by IoT devices. Advanced security measures also involve securing communication channels and adopting secure coding practices to minimize the risk of data breaches or tampering. Correct and legitimate information in IoT security is crucial, as inadequate security measures can expose businesses to significant risks. Cyberattacks targeting IoT devices, such as botnets, ransomware, and data breaches, have already resulted in substantial financial losses and reputational damage for organizations worldwide. To stay ahead of malicious actors, businesses must prioritize ongoing security training, collaborate with industry experts, and adhere to established security standards.
2. Next-Gen Authentication and Authorization for IoT Devices
The future of IoT security relies on next-generation authentication and authorization mechanisms designed to address the unique challenges of IoT environments. Biometric and behavioral authentication techniques offer enhanced security by verifying user identity based on physical or behavioral characteristics, adding an extra layer of protection for IoT devices. Context-aware access control adapts permissions dynamically based on contextual factors such as device location and user behavior, ensuring secure access in dynamic IoT networks. Additionally, smart manufacturing leveraging blockchain technology provides immutable and decentralized identity management, mitigating the risk of identity fraud and enhancing trust in IoT ecosystems. Embracing these advanced authentication and authorization approaches allows businesses to fortify the security of their IoT devices and establish a resilient foundation for the connected future.
3. Secure Ecosystems for Businesses Through IoT Network Access Control
IoT network access control plays a pivotal role in ensuring the security and integrity of business ecosystems. With the proliferation of IoT devices, controlling and securing access to these interconnected devices becomes paramount. Implementing robust network access control mechanisms helps businesses establish secure network segmentation, granting specific access privileges based on roles and responsibilities. Segmenting IoT devices from critical systems can contain potential breaches, limiting the impact on the entire network. Moreover, secure device authorization is essential for vetting and authenticating IoT devices before granting network access. Advanced authentication mechanisms, such as two-factor or certificate-based authentication, provide an extra layer of protection, ensuring that only trusted devices can join the network. This fortifies the ecosystem against unauthorized or compromised devices, reducing the risk of data breaches and cyberattacks.
In the digital era, where data is a critical asset, network access control is not only a technical imperative but also a business necessity. Businesses must prioritize implementing these advanced access control measures to safeguard their ecosystems, protect sensitive data, and maintain customer trust. A secure IoT ecosystem fosters business resilience, allowing organizations to fully leverage the transformative potential of IoT while mitigating security risks effectively.
4. Quantum Cryptography: Fortifying IoT Data Protection
The technology is shifting towards quantum computing, which possesses superior processing capacity. It can readily circumvent existing cryptographic algorithms. Quantum cryptography is a secure method for encrypting data and assuring the highest level of security by providing only a single secret key to decrypt, only in the data's owner's possession. In contrast to traditional quantum computers, quantum computing's cryptography relies on physical rather than mathematical properties.
It is a completely impenetrable system; imitating or viewing any data protected by encoded encryption in a quantum state is impossible. It is also impervious to any quantum computing applications. Public key cryptography algorithms, which are highly secure and ensure data protection against any quantum computer cyberattack, provide this protection against any quantum computer cyberattack.
5. IoT Security Providers for Connectivity in Businesses
5.1 Armis
Armis provides the foremost asset intelligence platform on the market, designed to address the new threat landscape created by connected devices. Without an agent, it offers rich facts and context for device identification and classification, including manufacturer, model, IP and MAC addresses, OS, reputation, and usernames. The platform monitors device behavior and detects active vulnerabilities and threats in real-time. Armis provides reliable threat detection and response using premium threat intelligence feeds and device behavior insights. The Armis Threat Detection Engine quickly protects the environment by combining threat intelligence sources. Policy violations and threat detections can be enforced automatically or manually, allowing companies to disconnect or quarantine suspicious or malicious devices through network infrastructure or integrated security solutions. Armis Agentless Device Security Platform installs easily without network changes. It enhances infrastructure to protect assets. Its technology provides visibility, proactive threat detection, and effective cybersecurity management to protect vital assets and company activities.
5.2 Mocana
Mocanacyber security for the Internet of Things, operational technology, and vital infrastructure. Mocana's tightly integrated solutions assist businesses in mitigating the risk of a cyber-attack, adhering to industry standards, and safeguarding intellectual property by ensuring that devices and processes are trusted end-to-end, from device fabrication to deployment. DigiCert for Connected Devices offers a streamlined and efficient solution for seamless application integration and migration, eliminating the need for custom code across various systems. This approach enhances resilience, maintains continuous perimeter security, and increases agility in responding to vulnerabilities or attacks. Digital trust is at the core of every endpoint, securing and hardening devices in the field with plug-and-play applications. Immutable identity simplifies device discovery and identification, streamlining compliance audits and providing real-time oversight of the entire IoT environment. Secure boot processes, remote shutdown capabilities, and comprehensive visibility and control over network connections further enhance security.
5.3 Inside Secure
Inside Secureis a leading provider of security solutions for mobile and connected devices. They offer a comprehensive software portfolio, silicon IP, tools, and expertise to safeguard customers' transactions, content, applications, and communications. With a strong focus on security, the company delivers products with advanced technical capabilities that cover a wide range of security requirement levels. They serve various demanding markets, including network security for IoT, content & application protection, and mobile payment & banking. Inside Secure's technology plays a crucial role in protecting solutions for a diverse range of customers, including service providers, content distributors, security system integrators, device vendors, and semiconductor manufacturers. Their deep security expertise and experience allow them to deliver innovative and differentiated security solutions to address the evolving security challenges in the rapidly changing landscape of mobile and connected devices.
5.4 V5 Systems
V5 Systems a technology firm recognized for introducing the world’s inaugural edge computing platform designed specifically for outdoor environments. The company has established a comprehensive solution addressing outdoor security, power, and computing requirements. V5 Systems delivers advanced outdoor security solutions along with a versatile computing platform capable of supporting various third-party applications. Additionally, the innovative ongoing power platform developed by V5 Systems enables unparalleled computing capabilities in any outdoor setting. With a commitment to leading the charge in Industrial IoT technology advancements, V5 Systems is dedicated to ongoing innovation. While the company prioritizes its customers and partners, ensuring the delivery of products and services with the highest level of enterprise support and customer care; it is focused on fostering a safer, smarter world, empowering stakeholders.
5.5 Nozomi Networks
Nozomi Networks specializes in protecting critical infrastructure from cyber threats, offering a unique platform that combines network and endpoint visibility, threat detection, and AI-powered analysis for faster and more effective incident response. To mitigate IoT data security challenges, Nozomi Networks recommends starting with the assumption that IoT devices are inherently insecure and each device can serve as a vulnerable entry point into the network and business processes. Key strategies to address IoT security challenges include network Segmentation by limiting connectivity of IoT devices and networks to the business network, Vulnerability Management and Cybersecurity Monitoring by Monitoring network traffic, which provides insight into device behavior and helps identify malicious events and zero-day attacks. It helps organizations identify all communicating assets on their networks, detect vulnerable OT and IoT assets, monitor IoT cybersecurity threats and process reliability.
5.6 Dragos
Dragoswitha global mission to safeguard civilization's industrial infrastructure, offers influential industrial cybersecurity technology through the Dragos Platform. This platform gives customers visibility into their ICS/OT assets, vulnerabilities, threats, and response actions. The strength of the Dragos Platform lies in its ability to incorporate Dragos's industry-leading OT threat intelligence and insights from the Dragos services team into the software. Additionally, Dragos adopts a community-focused approach, allowing customers access to the most extensive array of industrial organizations for collective defense and broad visibility. To ensure compliance with OT cybersecurity controls, Dragos provides industrial cybersecurity solutions tailored to meet cybersecurity control requirements, including NERC-CIP, TSA Pipeline, US Federal BOD, EU NIS, KSA OTCC, and more. Furthermore, Dragos WorldView Threat Intelligence provides situational awareness of adversary activity and vulnerabilities affecting industrial sectors, including adversary research, strategic intelligence reports and vulnerability analysis.
5.7 Claroty
Clarotyisa leading provider of industrial cybersecurity solutions, empowering organizations to secure cyber-physical systems across industrial, healthcare (IoMT), and enterprise environments, known as the Extended Internet of Things (XIoT). Their unified platform integrates with customers' existing infrastructure to offer a range of controls, including visibility, risk and vulnerability management, threat detection, and secure remote access. It offers Ongoing security and compliance posture management, including full asset inventory across the XIoT, A zero-trust security architecture critical for minimizing cyber risk in OT environments and Proactive threat detection and mitigation to address the difficulty of responding to evolving threats. With extensive experience in cyber risk management, Claroty provides robust solutions that cater to a wide range of industries, including electric, oil & gas, manufacturing, building automation systems, chemical, government, water, food & beverage, mining, transportation, and pharmaceutical.
5.8 ForgeRock
ForgeRock is a leading digital identity provider that offers modern and comprehensive IAM solutions for consumers, employees, and IoT devices. Their AI-powered identity platform enables organizations to achieve Zero Trust and Continuous Adaptive Risk and Trust Assessment (CARTA) security models quickly and efficiently across hybrid IT environments.ForgeRock helps organizations deliver Zero Trust and CARTA security by continuously identifying and remediating user access risks using AI-powered analytics. With ForgeRock Intelligent Access, organizations can build secure and dynamic user journeys without impacting IT resources or application performance. The platform allows authentication and authorization with context, such as user, device, behavior, and location. ForgeRock enables the infusion of modern identity into legacy systems and environments, applying Zero Trust principles across the organization. They provide free downloads and offer resources for organizations to learn more about their solutions and implement a robust zero-trust strategy.
5.9 Praetorian
Praetorian offers end-to-end Internet of Things product security evaluations and certifications, ensuring the security of IoT products from chip to cloud. Their solutions cover various technological domains, including embedded devices, firmware, wireless communications protocols, web and mobile applications, cloud services and APIs, and back-end network infrastructure. They have developed research-driven evaluation methodologies to address emerging security challenges based on the OWASP Application Security Verification Standard (ASVS). This approach allows for tiered pricing based on the comprehensiveness of the security review, accommodating different testing and budget requirements. They employ various techniques to uncover unknown vulnerabilities in their professional security evaluations, depending on the level of rigor required.
5.10 Security Innovation
Security is a reputable authority in software security, assisting organizations in building and deploying more secure software. The company specializes in software security, where traditional information security and business consultants often struggle. Security Innovation offers progressive training covering the full spectrum of IoT software assurance for builders, operators, and defenders. Security Innovation conducts IoT security testing for IoT and embedded systems to ensure the secure implementation of IoT software and firmware. They meticulously review connected devices' security threats and attack surfaces, examining physical, communication, infrastructure, and application levels. Their precision security testing focuses on high-risk areas that attackers are likely to target. IoT security testing outputs include security and functional objectives, identified attack vectors, and guidance on fixing vulnerabilities through mitigating controls.
6. Key Takeaways
Exploring the IoT security landscape in the era of connectivity is crucial as the Internet of Things continues to expand and impact various industries. As the number of interconnected devices surges, the IoT security landscape will become increasingly complex, with new threats and vulnerabilities constantly emerging. The need for advanced security measures and proactive cybersecurity strategies will be more critical than ever before. Innovations in device-based authentication and authorization mechanisms, such as biometric and behavioral authentication, as well as context-aware access control, will enhance the security of IoT ecosystems.
Furthermore, industry-wide collaboration and adopting security standards will be essential to building a resilient IoT security landscape. Manufacturers, developers, and stakeholders must prioritize security by design, ensuring that IoT devices are built with safety as a fundamental principle. Implementing secure development practices, conducting regular security audits, and establishing effective incident response plans will bolster IoT security.
Addressing security challenges becomes paramount as IoT devices become more interconnected and play a significant role in critical operations. With the growing adoption of IoT, a proactive approach to IoT security is essential to ensure the integrity, confidentiality, and availability of data and maintain the trust of users and customers. By prioritizing IoT security and taking proactive measures, organizations can fully realize the benefits of connectivity while mitigating the risks associated with the ever-expanding IoT landscape.
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