From outside-in to inside-out: My take on IoT

VERNON TURNER | March 31, 2020

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At IDC I co-founded a practice that studied the three dimensions of IoT: industry technology platforms, industry verticals and industry geographies. As an industry analyst, I had a front-row ticket to the IoT market and continually witnessed incredible innovations. Like many other experts, I kept my seatbelt buckled for what we expected to be IoT’s massive and dramatic take-off. While there has been uptake, real-world adoption and implementation have lagged the “hype.” In time, I found myself growing increasingly frustrated at the disconnect. What was the holdup? Knowing that industry analysts are beholden to the marketing messages that each company shares, I welcomed an opportunity to make the move from an outside-in analyst to an inside-out contributor.

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