Get Out! The FUD Is Coming from the Inside

On LinkedIn, Ron C. of CoreSolutions Software said, “Cybersecurity is no longer just a technical problem. It’s now more of a people problem! So why aren’t businesses prioritizing security awareness training for their staff?” There was a massive response and mixed agreement. Regardless, are we falling short on security awareness training? Is it not effective? Is it too complicated to pull off? Is the cost not justified? More importantly, has security awareness training had any impact? accidentalciso on our reddit channel, r/cisoseries, asks, How does a security professional know if “CISO truly is the right career goal for them?

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Azilen Technologies Pvt. Ltd.

Every business potential presents great challenges and the solution lies in the constant quest to innovate something better. As a high-end IT solution and service developer, we analyze and understand your business better. Because better innovation is not simply delivering just what your business need.

OTHER ARTICLES
IoT Security

The IoT Smarthome Battlefield: A Jointly Endorsed IoT Standard for the Home Area Network

Article | June 28, 2023

Google announced that together with Amazon and Apple (the big 3 smart home players) they will work on the adoption of a joint wireless IoT standard for the smart home. This new connectivity standard is designed to make it easier for smart home products to work with each other.In the statement, Google said they were “joining Amazon, Apple and others to create Connected Home over IP, a new independent working group managed by the Zigbee Alliance (separate from the existing Zigbee 3.0/Pro protocol). We’re contributing two of our market-tested and open-source smart home technologies, Weave and Thread. Both are built on IP and have been integrated into millions of homes around the world.”

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IoT Security

Smart Home Technologies: Zigbee, Z-Wave, Thread, and Dotdot

Article | June 27, 2023

If you own smart home products like SmartThings or Nest, you may be familiar with some of the technologies behind them. Network protocols like Zigbee and Z-Wave dominate the industry, while Thread, a younger network standard, is gaining headway as a strong contender in the battle for market share. Although this may seem like your typical rivalry between industry leaders, the competitive landscape is more complicated than selecting one over another.

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Enterprise Iot

12 Industrial IoT Companies You Should Know

Article | July 20, 2023

As the industrial IoT market continues to expand at rapid rates, companies across the world are reaping the benefits. Utilizing this growing network of tools and systems, businesses have been able to prevent costly downtime, decrease product development costs, enhance customer engagement and satisfaction and acquire and implement intelligent data for strategic planning purposes.The potential benefits are seemingly endless, and the list of organizations that are embracing this industrial revolution is continuing to grow, so let’s highlight some of the main IIoT companies you need to know for a number of the most common IIoT use cases.

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Who should lead the push for IoT security?

Article | February 10, 2020

The ease with which internet of things devices can be compromised, coupled with the potentially extreme consequences of breaches, have prompted action from legislatures and regulators, but what group is best to decide? Both the makers of IoT devices and governments are aware of the security issues, but so far they haven’t come up with standardized ways to address them. The challenge of this market is that it’s moving so fast that no regulation is going to be able to keep pace with the devices that are being connected,” said Forrester vice president and research director Merritt Maxim. “Regulations that are definitive are easy to enforce and helpful, but they’ll quickly become outdated.”The latest such effort by a governmental body is a proposed regulation in the U.K. that would impose three major mandates on IoT device manufacturers that would address key security concerns.

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Spotlight

Azilen Technologies Pvt. Ltd.

Every business potential presents great challenges and the solution lies in the constant quest to innovate something better. As a high-end IT solution and service developer, we analyze and understand your business better. Because better innovation is not simply delivering just what your business need.

Related News

How to Get a Prospect to Test Your Security Product

Spark Media Solutions, LLC | February 21, 2018

I’ve never met a harder sale than cybersecurity to the IT team,” admitted a security vendor. The challenges are unique at each firm and they are reluctant to even take a call let alone share real concerns. ”In the security products market, cybersecurity vendors simply want to be considered, and that often requires compelling a prospect to test the darn product. But getting a response from a prospect, let alone a product test, is often a Herculean task. One vendor I spoke to said he would often have to initiate ten contacts with a prospect before he’d even get an acknowledgement. Companies whose primary objective is to test products can’t even keep up with the volume. As of last December, 451 Research was aware of more than 1,600 security vendors. “Those were only the ones we had time to write down,” said Wendy Nather (@WendyNather), formerly of 451 Research and now director, advisory CISOs at Duo Security. “That wasn’t even the total number of products!”

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How to Uncover Security Concerns When Customers Won’t Tell You

Spark Media Solutions, LLC | February 06, 2018

“What are your security concerns?” It’s the one question all security vendors want to know from potential customers. It’s also the one question potential customers don’t want to divulge for obvious security, privacy, and “I don’t have the time” reasons. All is not lost! There is still a way, in fact multiple ways, security vendors can sleuth out a company’s security needs. I asked a few security professionals how they go about figuring out the answer to the “what keeps you up at night” concern. Here’s their advice (plus one tip from me!): “While everyone likes to say their problems are unique and challenging in a way no one has ever seen before, it’s really not true,” said Michael Farnum (@m1a1vet), SA manager, Set Solutions. You may not even need to dig that deep, or at all. If your product solves a rudimentary security need you will probably already be in sync with a company’s security concerns. Farnum believes many organizations are still struggling just dealing with the basics of security.

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30 Security Vendor Behaviors That Set Off a CISO’s BS Detector

Spark Media Solutions, LLC | February 19, 2019

I had never seen such disdain and aggravation from a CISO. Richard Rushing (@SecRich), CISO of Motorola Mobility, sent me an email with a litany of vendor pitches. Each one punctuated with vitriolic commentary and frustration. It appears a lot of companies will fully protect his network and automatically detect threats. Rushing’s diatribe was so vicious that any security vendor would be horrified to know their marketing emails were eliciting this reaction. Now I’m telling you. ‘Tried and true’ marketing and sales techniques can often be irritants to very wise security buyers. They’re not fooled. Worse, they’re turned off. Read on for sales techniques and claims you should avoid when communicating to a security professional. For each item to avoid, I asked security professionals how they’d prefer to be engaged. This is a long article, but it’s jammed with gems. Take it slowly.

Read More

How to Get a Prospect to Test Your Security Product

Spark Media Solutions, LLC | February 21, 2018

I’ve never met a harder sale than cybersecurity to the IT team,” admitted a security vendor. The challenges are unique at each firm and they are reluctant to even take a call let alone share real concerns. ”In the security products market, cybersecurity vendors simply want to be considered, and that often requires compelling a prospect to test the darn product. But getting a response from a prospect, let alone a product test, is often a Herculean task. One vendor I spoke to said he would often have to initiate ten contacts with a prospect before he’d even get an acknowledgement. Companies whose primary objective is to test products can’t even keep up with the volume. As of last December, 451 Research was aware of more than 1,600 security vendors. “Those were only the ones we had time to write down,” said Wendy Nather (@WendyNather), formerly of 451 Research and now director, advisory CISOs at Duo Security. “That wasn’t even the total number of products!”

Read More

How to Uncover Security Concerns When Customers Won’t Tell You

Spark Media Solutions, LLC | February 06, 2018

“What are your security concerns?” It’s the one question all security vendors want to know from potential customers. It’s also the one question potential customers don’t want to divulge for obvious security, privacy, and “I don’t have the time” reasons. All is not lost! There is still a way, in fact multiple ways, security vendors can sleuth out a company’s security needs. I asked a few security professionals how they go about figuring out the answer to the “what keeps you up at night” concern. Here’s their advice (plus one tip from me!): “While everyone likes to say their problems are unique and challenging in a way no one has ever seen before, it’s really not true,” said Michael Farnum (@m1a1vet), SA manager, Set Solutions. You may not even need to dig that deep, or at all. If your product solves a rudimentary security need you will probably already be in sync with a company’s security concerns. Farnum believes many organizations are still struggling just dealing with the basics of security.

Read More

30 Security Vendor Behaviors That Set Off a CISO’s BS Detector

Spark Media Solutions, LLC | February 19, 2019

I had never seen such disdain and aggravation from a CISO. Richard Rushing (@SecRich), CISO of Motorola Mobility, sent me an email with a litany of vendor pitches. Each one punctuated with vitriolic commentary and frustration. It appears a lot of companies will fully protect his network and automatically detect threats. Rushing’s diatribe was so vicious that any security vendor would be horrified to know their marketing emails were eliciting this reaction. Now I’m telling you. ‘Tried and true’ marketing and sales techniques can often be irritants to very wise security buyers. They’re not fooled. Worse, they’re turned off. Read on for sales techniques and claims you should avoid when communicating to a security professional. For each item to avoid, I asked security professionals how they’d prefer to be engaged. This is a long article, but it’s jammed with gems. Take it slowly.

Read More

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