How IoT can take brick-and-mortar stores beyond physical dimensions

LEE DAVIES | June 11, 2019

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A customer walking into a brick-and-mortar retail store to make a purchase probably isn't thinking much about the Internet, but for the company getting their business, the exact opposite should be true.Thanks to the power of the Internet of Things (IoT), retailers can gain large tracts of information about their customers when they shop in person. They can also utilize the IoT to fine tune their retail space in real-time, making it as comfortable and pleasant for customers as possible to add to the possibility of generating sales.

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Rapid7 (NASDAQ:RPD) powers the practice of SecOps by delivering shared visibility, analytics, and automation that unites security, IT, and DevOps teams. The Rapid7 Insight platform empowers these teams to jointly manage and reduce risk, detect and contain attackers, and analyze and optimize operations. Rapid7 technology, services, and research drive vulnerability management (InsightVM), application security (InsightAppSec), incident detection and response (InsightIDR), log management (InsightOps), and penetration testing (Metasploit) for more than 7,000 organizations across more than 120 countries, including 52% of the Fortune 100.

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