How IoT powers digital transformation

| July 22, 2019

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One of the defining characteristics of the digital economy is the emphasis on creating customer experience through compelling memorable touchpoints and encounters, with a view towards monetizing the engagements.The good news is that consumers are already showing the path of least resistance through social media and smart devices. But not everyone will find the path to the customer’s wallet that easy. In fact, rising customer expectations are moving the tipping of return on customer experience. The solution may come in different sizes, shapes and formats but share a common persona.Forrester says customer expectations for high-quality touches are expanding beyond the mobile and web realms. “Internet-of-things (IoT) technology offers new capabilities to sense and control physical products and real-world experiences. So, CIOs and customer experience (CX) pros need each other's help to weave relevant context and control available from IoT sources into customer journeys,” said the analyst.

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Founded in Richardson, Texas in 2008, ENTOUCH provides smart building solutions and managed services to multi-site companies across North America. Our integrated, cloud-based software and technology, combined with 24/7, consultative services, render a 360° view of any facility ecosystem, useful in making real-time decisions that reduce energy consumption, improve operational efficiency, extend asset life, and create a more satisfying customer experience.

OTHER ARTICLES

Breaking Down IoT Standards and Protocols

Article | March 10, 2020

The Internet of Things has given rise to a host of new standards and protocols. Still more protocols that originally existed for other purposes but are well suited to new IoT applications have been adopted by device manufacturers and application creators. Though in some senses IoT devices are the same as any other internet-connected device, the bandwidth, power, and transmission distance constraints inherent in many IoT applications require novel new solutions to the fundamental actions of connectivity, data transfer, device discovery, and communication. This article will serve as a brief glossary of terms related to IoT communication protocols and standards. Click here for a more complete introduction to connectivity options.

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The $6trn importance of security standards and regulation in the IoT era

Article | March 16, 2020

We live in an era of digital transformation where more and more devices are connecting to bring new and innovative levels of service and efficiency. This transformation spans across all markets and the rate of progress is breath-taking, says David Maidment, director, secure device ecosystem at Arm.This change brings huge benefits, but it also brings threats in the shape of an expanding cybercrime footprint. Every connected device is a hack potential. Rather than attacking traditional IT equipment, the cybercrime threats start to move to all aspects of our lives. It is predicted that by 2021 there will already be US$6 trillion (€5.37 trillion) of cybercrime damage (Source: Cybersecurity Ventures Official Annual Cybercrime Report), which is a staggering number pinned against financial loss for businesses, without considering the damage to reputation and other harder-to-measure statistics.

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THE FUTURE OF BIOMETRICS IOT

Article | April 3, 2020

In 2018 when Apple unveiled its iconic iPhone X with a feature to unlock the phone with Face ID thereby eliminating the use of the home button, it met a lot of eye-rolls. Fast forward to now, people are in love with the biometrics enabled technologies. While iPhone X had a unimodal authentication system, gadget these days have updated themselves in a better way. Let’s try to have a better understanding of the Biometrics. Biometrics are a way to measure a person’s physical characteristics to verify their identity. It can be physiological traits, like fingerprints and eyes, or behavioral traits, that define the manner an individual respond to stimuli. These characteristics are unique to the person. Once collected the data compared with the pre-existing database to find a match. Accordingly, it then produces an outcome. There are many varieties in which this data is collected. Facial and voice recognition, iris and finger scanner, signature verification, hand geometry, keystroke, gait detectors are some of the examples.

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Automotive Sales: Improving the Customer Experience Using IoT

Article | April 7, 2020

Customer touchpoints throughout the automotive sales cycle are prime candidates for IoT innovation. Across the board, the data derived from these IoT applications have the capability to provide insights and actionable outcomes which can significantly improve the customer experience. When a customer arrives at a dealership, it may be difficult for the dealer to know if they have what the customer is looking for. For instance, a customer might be coming in to see a particular vehicle, test-drive a car they’ve already seen, or to casually browse their options. Without any data behavior on the customer beforehand, sales personnel or the dealership may not be properly equipped to handle the customer’s request. Perhaps a requested car is no longer on the main show floor for immediate display but instead buried somewhere in a backlot. Maybe another car that was requested for a test drive may not yet be properly serviced for operation. These are only a few of the challenges associated with automotive sales that IoT is capable of helping to improve.

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Spotlight

ENTOUCH

Founded in Richardson, Texas in 2008, ENTOUCH provides smart building solutions and managed services to multi-site companies across North America. Our integrated, cloud-based software and technology, combined with 24/7, consultative services, render a 360° view of any facility ecosystem, useful in making real-time decisions that reduce energy consumption, improve operational efficiency, extend asset life, and create a more satisfying customer experience.

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