IoT opens a galaxy of B2B opportunities

| December 20, 2019

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Besides allowing enterprises to maximize their operational efficiency, the Internet of Things also opens up a whole new world of interfaces across which enterprises can connect with their customers. The shift embodied by the IoT isn’t merely an opening up of new channels of marketing. Rather, it fundamentally restructures the entire relationship chain between the enterprise, its products and its customers. The highly individualized, disaggregated data that can be gathered from a robust Internet of Things deployment generates invaluable opportunities for marketing. Tracking current and potential customers through a variety of devices and networks allows marketers to know when to engage with customers, and how to customize marketing content to specific situations and contexts, and how to carry the conversation forward past the point of sale to generate a sustained engagement.

Spotlight

Geli

Geli, short for Growing Energy Labs, Inc., provides software and business solutions to design, integrate, network, and economically operate energy storage and microgrid systems. At its core, the Geli EOS (Energy Operating System) is a software platform that brings together energy storage, distributed generation, EV charging, and building controls as part of the Internet of Energy. Geli works with hardware OEMs, project developers, EPCs, and financiers to design, deploy, and operate advanced energy systems, including behind-the-meter, grid-scale, and microgrid applications.

OTHER ARTICLES

Cloud suppliers' share of IoT data and analytics revenues to top $56 billion by 2026

Article | February 26, 2020

A new report from ABI Research predicts that cloud platform suppliers will see a more than $50 billion increase in their share of IoT data and analytics revenue by 2026.Companies providing cloud services have spent years building out their investments in the IoT space and continue to make headway in spreading cloud usage throughout the IoT value chain. The figures come from ABI Research's IoT Analytics and Data Management Services Strategies of Major Cloud Suppliers application analysis report, which examined the competitive outlook of the cloud vendor market and recent acquisitions. The report takes an in-depth look at how leading cloud providers like AWS, Azure, Oracle, Cisco, Huawei, SAP, Google, PTC, Cloudera are positioned in the IoT market and it compares the tools and services offered by each company. It is designed to help IoT companies figure out who the market leaders are, which cloud platforms would be most relevant for their particular industry and revenue forecasts from 2019 until 2026 for IoT integration, storage, analytics, presentation and professional services.

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The rise of enterprise in IoT

Article | February 26, 2020

GSMA Intelligence’s principal IoT analyst Sylwia Kechiche explores enterprises’ digital transformation journey. For better or worse, the IoT has captured the public attention. Yet, while news headlines focuses mostly on consumer devices being connected (speakers, cars, fridges, drones), this is just one part of the story. Purely connecting devices is not the IoT end-game. Rather, it is about the data these devices generate, the insights derived and actions taken as a result to create value and benefit consumers, enterprises and wider society. We are now at the point that IoT is real: it has moved beyond novelty factor and proof of concepts. MWC19 witnessed that, but it also left unanswered questions that are still being grappled with.

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Advantages and Disadvantages of Implementing IoT in Healthcare

Article | February 26, 2020

Given such examples, the Internet of Things (IoT) is seen as a way of living a smarter and safer life and its application is highly encouraged in medical establishments. However, digital transformation in healthcare isn’t without threats. It’s important to weigh all the advantages and disadvantages of implementing IoT systems in healthcare to be able to plan for ways to maximize the pros while mitigating the cons.

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Hardware Threats to an IoT Ecosystem

Article | February 26, 2020

An IoT ecosystem, like any biome on Earth, is constantly subjected to changes and threats at various scales. Whether the system is an asset tracking solution in a hospital to help deliver more effective healthcare or cold chain management ensuring temperature control during transportation, the hardware/sensor is where the data journey commences in an IoT ecosystem. The integrity of these hardware components is paramount to the success of an IoT solution, but there are currently critical threat points on these devices which left unaddressed could be disastrous. Much of the focus of IoT security is on keeping the communicated data from IoT devices untampered up the solution stack. Methods like end-to-end AES encryption are currently standard by most network protocols and are well secured and tested.

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Spotlight

Geli

Geli, short for Growing Energy Labs, Inc., provides software and business solutions to design, integrate, network, and economically operate energy storage and microgrid systems. At its core, the Geli EOS (Energy Operating System) is a software platform that brings together energy storage, distributed generation, EV charging, and building controls as part of the Internet of Energy. Geli works with hardware OEMs, project developers, EPCs, and financiers to design, deploy, and operate advanced energy systems, including behind-the-meter, grid-scale, and microgrid applications.

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