IoT Security
Article | October 11, 2023
If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas.
To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success.
We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb.
This is how you can refine your market strategy with the help of IoT.
Data-driven Decisions
The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers.
IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant.
Respect your Customers
While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data.
As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand.
Offer Valuable Solutions
With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far.
IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT.
IoT Based Campaigns
Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign.
A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores.
Target Existing Customers
Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay.
Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision.
Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers.
Leverage New Technologies
We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers.
Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store.
Case Studies
There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below.
Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day.
South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent!
Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users.
There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT.
Frequently Asked Questions
What is the IoT strategy?
IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process.
How does IoT affect the marketing industry?
IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices.
What is the best internet of things marketing strategy?
There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly.
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IoT Security
Article | July 17, 2023
Explore the IoT tools for security and maintenance. These IoT monitoring tools addresses cyber security and privacy issues, catering to a various users including industrialists & individuals.
With the proliferation of interconnected devices in the Internet of Things ecosystem, ensuring robust security measures has become crucial to protect against cyber threats. The complexity and diversity of IoT systems pose unique challenges, making thorough security testing an essential practice. To address these challenges, various IoT development tools have emerged that enable organizations to assess and mitigate vulnerabilities in their IoT deployments. In this article, explore the top ten tools to secure IoT and IoT testing, equipping professionals and organizations with the means to identify and address potential security weaknesses, thus bolstering the overall security posture of their IoT infrastructure.
1. AWS IoT Device Defender
AWS IoT Device Defender is one of the security IoT management tools, designed to protect and manage IoT devices and fleets. Its auditing capabilities and continuous monitoring enable users to assess their IoT resources' security posture, identify vulnerabilities, and address potential gaps. By leveraging machine learning models or defining custom device behaviors, it can monitor and detect malicious activities, such as traffic from suspicious IP addresses or unusual connection attempts. The tool provides security alerts for failed audits or behavior anomalies, allowing users to mitigate potential risks quickly. Built-in actions facilitate security issue resolution, including device certificate updates, quarantine, and policy replacements. AWS IoT Device Defender offers automation for security assessments, identification of attack vectors, analysis of historical device behavior, and alarm notifications through various AWS interfaces.
2. Dynamic Application Security Testing
Appknox offers two robust mobile application security solutions: Automated Dynamic Application Security Testing (DAST) and Penetration Testing (PT). With Automated DAST, users can assess the security of their mobile apps in real time while running in their operational environment. The solution provides access to real devices, allowing users to replicate real-life interactions and identify security vulnerabilities. On the other hand, Appknox's Penetration Testing solution delivers reliable and thorough security assessments by expert security researchers. Users can request a manual pentest effortlessly, and the skilled team analyzes apps to identify and eliminate potential threats. The process includes identifying the tech stack, analyzing the threat landscape, setting up breakpoints, testing responses, detecting bugs, and performing advanced threat exploits.
3. Enterprise IoT Security
Enterprise IoT Security is a comprehensive Zero Trust solution designed to address IoT devices' security challenges in modern enterprises. It helps eliminate implicit trust and enforces zero-trust principles through least privilege access, continuous trust verification, and continuous security inspection. With this solution, organizations can quickly discover and assess every IoT device, easily segment and enforce the least privileged access, and protect against known and unknown threats. By simplifying operations, Enterprise IoT Security enables faster deployment, with a 15-time faster deployment than other solutions. The solution offers better and faster protection for IoT devices, delivering 70 times more security efficiency and 20 times speedier policy creation.
4. Azure Sphere
Azure Sphere is a secure IoT platform offered by Microsoft that allows businesses to create, connect, and maintain intelligent IoT devices. It provides end-to-end security, from the silicon level to the operating system (OS) to the cloud. With Azure Sphere, organizations can securely connect, manage, and protect existing and new IoT devices. The platform offers over-the-air updates, integration with IoT platform services, and continuous security improvements. It helps businesses deploy real-time security patches, maintain device operations, and accelerate time to market. Azure Sphere incorporates essential security properties and offers comprehensive security and compliance.
5. Microsoft Defender for IoT
Microsoft Defender for IoT is a comprehensive security solution that provides real-time asset discovery, vulnerability management, and threat protection for the Internet of Things and industrial infrastructure, including ICS/OT environments. It offers context-aware visibility into IoT and OT assets, enabling organizations to manage their security posture and reduce attack surfaces based on risk prioritization. With behavioral analytics, it detects and responds to attacks across IT and OT networks. Integrated with SIEM/SOAR and XDR tools, it delivers unified security and leverages threat intelligence for automatic response. Microsoft Defender for IoT is designed to meet the unique security needs of various industries and supports complete endpoint protection when combined with Defender for Endpoint.
6. IoT Security
Forescout offers an IoT security solution that automates security measures and provides visibility for every device connected to the network. Their zero-trust approach ensures complete device visibility, proactive network segmentation, and least-privilege access control for IoT, OT, IoMT, and IT devices. The platform classifies and monitors devices in real time, identifies weak credentials, and enforces strong passwords. It also enables dynamic network segmentation and automates zero trust policy orchestration across multi-vendor environments. Forescout's solution efficiently manages asset inventory and device lifecycle and has been proven to scale for enterprise-level deployments.
7. ThingSpace
The ThingSpace Platform for IoT offers a comprehensive set of iot tools and devices for developing and managing the lifecycle of IoT devices. It enables connectivity management at scale, allowing secure activation on the Verizon network and providing features to troubleshoot, locate, and manage IoT devices. Whether at the prototype stage or ready to scale for enterprise-level deployment, ThingSpace provides the necessary resources for IoT solution development and management. As a Magic Quadrant Leader for IoT Connectivity Services, ThingSpace offers solutions for software management, device readiness, and overall device lifecycle management. Businesses can collaborate with technology leaders through their Executive Briefing Program to achieve their specific goals and gain a competitive edge.
8. Verimatrix
The Verimatrix Secure Delivery Platform offers a unified user experience by combining cybersecurity and anti-piracy services into a comprehensive cloud ecosystem. It provides media companies, content owners, streaming providers, and broadcast operators with a single pane of glass experience for securing content, applications, and devices. Key offerings include Streamkeeper Multi-DRM for cloud-based digital rights management, Verimatrix App Shield for zero code hardening of mobile applications, Verimatrix Video Content Authority System (VCAS) for real-time monitoring, and Streamkeeper Counterspy for cybersecurity and anti-piracy solutions. The platform also facilitates partner integrations, enabling seamless onboarding and revenue preservation.
9. Trustwave
Trustwave's Managed IoT Security provides comprehensive solutions to secure the Internet of Things (IoT) and minimize the risk of compromise. With expertise from Trustwave SpiderLabs, it offers knowledge about network assets, identifies weaknesses in applications, servers, APIs, and cloud clusters, and enables secure IoT deployment with quick validation of fixes. This reduces the risk of compromised devices, which can lead to various threats, including DoS attacks, privacy violations, and data theft. Trustwave's services cater to IoT developers/manufacturers, offering product security reviews, testing, and incident readiness services. For IoT implementers, it provides managed security services and testing to safeguard deployments and associated data.
10. ARMIS Agentless Device Security Platform
The ARMIS Agentless Device Security Platform supports implementing the Critical Security Controls(CIS) framework. Developed by the Center for Internet Security (CIS), these controls are periodically updated by a global community of experts. ARMIS aligns with the CIS Controls and provides a comprehensive set of security controls to address the framework's requirements. The platform caters to enterprises of all sizes and offers different implementation groups based on risk profile and available resources. With ARMIS, organizations can enhance their cybersecurity posture and implement the CIS Controls effectively.
Final Thoughts
Security is a major concern in IoT tools and software due to the proliferation of connected devices, the diverse and complex nature of IoT ecosystems, the need to protect data privacy and confidentiality, the lack of standardization, the long lifecycles of devices, and the distributed and scalable nature of IoT deployments. Addressing these concerns is crucial to prevent unauthorized access, data breaches, and ensure the integrity and privacy of IoT data.
The IoT tools and technologies discussed in this article represent some of the top options for conducting comprehensive IoT security testing. By leveraging these tools, professionals and organizations can proactively identify and address vulnerabilities in their IoT systems, ensuring their data and devices' confidentiality, integrity, and availability. By incorporating these tools into their security practices, organizations can bolster their IoT security strategy and enhance their ability to protect against emerging threats in the dynamic IoT landscape.
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IoT Security
Article | June 28, 2023
For businesses to grow, they must be armed with the right technology and implement the right strategies to get a high return on their investments. With an IoT strategy, you can successfully make sense of the high volumes of data generated. IoT is about having devices with sensors communicate with other devices over the internet and share real-time data or parameters to maintain healthy system processes. Sharing and transferring data in real time over the cloud creates a lot of data that needs to be carefully managed.
Not having a streamlined method to control and manage the volume of data to capture, send, transmit, and receive over the cloud poses many space constraints as the data piles up quickly. Furthermore, deciding what data to keep and what to discard, how long you need the data, and for what purpose are all critical. Some standard IoT devices include sensors, lights, alarms, and cameras that a smartphone can control.
Learn about the importance of data management in establishing an IoT framework below.
The Top Reason for Establishing an IoT Framework Needs Data Management
Learning from past data trends to make future decisions in an IoT framework is critical. Data management acts as a layer between the IoT devices generating the data and the software accessing the data for analysis and services. It helps review, analyze, and navigate the massive amounts of structured and unstructured data. Defining which actions trigger responses to create data in your process is necessary to monitor your product and services and to keep your customers satisfied. In an IoT framework, managing the large amounts of data that are generated and collected means learning from the past and predicting what will happen in the future.
Why is Data Management for the IoT Framework Crucial for Medium and Large Enterprises?
Creating a better product is essential to add more value to your product offerings and avoid recalls, keeping your brand reputation at stake. The more data, the deeper the analysis, and the more refined the product, the greater the need to manage large amounts of data efficiently.
The future of IoT data management is promising when it comes to improving all aspects of your business processes, mainly controlling the automation and manufacturing processes and software triggers. Check out the in-depth benefits of data management in IoT.
Data management in IoT helps conduct a field test of your IoT products before deployment.
Improve the uptime of your business production lines and equipment.
Perform seamless decision-making for planning, scheduling, and execution systems to meet the changing customer and market demands using accurate and current data.
Data management helps efficiently deploy IoT solutions such as enterprise resource planning (ERP), enterprise asset management (EAM), and manufacturing execution systems (MES) in manufacturing businesses.
Data management helps remote monitoring of automation systems and robotic systems in industrial IoT needs current data and management.
Improve production flexibility and responsiveness by welcoming smart manufacturing using IoT data management.
When it comes to the data management of IoT devices, different types of data management systems take care of structured and unstructured data.
8 Data Management Systems for Your Enterprise IoT Devices
IoT device management means registering, organizing, monitoring, and remotely managing IoT-connected devices at scale. Various cloud architectures with different data management systems help with efficient IoT device management. In addition, equipment data, sub-meter data, and environmental data help track the performance of your IoT devices through IoT data collection. Let's find out how data management systems for IoT devices would help develop an IoT strategy for your large enterprise.
IoT gateway device management involves many steps in keeping your operations healthy and maximizing uptime. These are provisioning, authentication, configuration, control, monitoring, diagnostics, software updates, and maintenance. In addition, data management systems aim to make data available for analysis in the long term. The different data management systems are as under:
Querying
Production
Collection
Aggression/Fusion
Delivery
Pre-processing
Storage, updating and archiving
Processing or analysis.
These data management systems capture, organize, store, retrieve, and analyze data when required. Sorting out the data management in IoT will initiate your internet of things database scalability. An IoT data lifecycle is built around the data management systems in the data flow, which acts as guidelines or checkpoints for a smooth data flow across your IoT platform. Let us unfold them below.
Seven Guidelines for Cost-Effective IoT Data Management
• Querying: Accessing and retrieving data for temporary monitoring. For example, you could ask IoT devices or sensors for data in real time to learn more about trends and patterns.
• Production: Sensing and transferring data by the "things" or IoT devices in an IoT framework is the data production phase. Pushing the data to the cloud network and the IoT database servers and reporting it to the interested parties. This rich data has different formats such as audio, video, or image content, and is time-stamped and geo-stamped.
• Collection: Collecting and retrieving data for a predefined time interval and sharing it with the governing components within the gateways is a part of the collection. Filtering out valuable data and compressing it accordingly helps seamless data transfer. It is also a part of data collection.
• Aggression or fusion: Part of the aggression is real-time data transmission across the network to increase the rate of data streaming over the limited bandwidth. It pulls together information from different points of contact and reduces the amount of information that needs to be stored and sent.
• Delivery: Collating the data from multiple touch points across the IoT framework and summing it up for the final responses is a part of the data delivery management system. Making data ready for permanent data storage is also a part of it.
• Preprocessing: Removing redundant, missing, and incomplete data and making all the data unified is a part of preprocessing. Data cleaning is also one of the preprocessing methods applied to data mining.
• Storage, Update, and Archiving: Storing data in an organized way for long-term offline usage or big-data systems is a part of the storage data management system. It can be decentralized or centralized as per the required capabilities.
• Processing or Analysis: Retrieval of stored packets of data accessed for an efficient analysis is a part of data processing or analysis in a data management system.
Whenever handling large amounts of data, an efficient data management system will solve numerous problems concerning your IoT strategy, as discussed above. Find out exactly what can keep you from implementing IoT.
5 Growth Challenges in Data Management for IoT Technology
High Initial and Ongoing costs:
Upgrading the hardware and software infrastructure that is already in place, hiring IoT-trained staff, and building an IoT infrastructure will all require upfront and ongoing costs.
Vulnerability:
Your IoT security strategy is a critical aspect of your IoT platform strategy. Multiple data points for structured and unstructured data captured, transmitted, stored, and retrieved by software come with security risks.
Procuring Quality Hardware:
Finding compatible hardware for your requirements and building an infrastructure around them can take a while regarding decision-making for scalability. In addition, hardware must remain supportive of the quick adoption of future software innovations.
Installation and Upkeep of Hardware Infrastructure:
Setting up a complex IoT strategy with the implementation of IoT data management, infrastructure, security, and more takes time and expertise. One of the other big worries is keeping the hardware infrastructure in good shape so that security can't be broken.
Constraints on Scalability and Agility:
The humungous IoT data traffic poses a severe concern for appropriate control of the data storage, retrieval, analysis, monitoring, and everything aligned with IoT data management. Also, the fact that IoT data doesn't last as long as other types of data is a risk to the way data flows and is collected.
Now, let us figure out how to implement IoT that aligns with your business objectives.
How to Implement IoT in Line with Your Business Goals
A complete analysis of your immediate and long-term business objectives is critical as it helps decide which data to keep and which to discard after how much time. Every byte of data you hold and analyze comes with a cost for storage, retrieval, and security, which can be a barrier to implementing IoT for your business. Identifying IoT data collection helps you align your IoT implementation strategy with your business objectives. Here are a few ways to address your implementation of IoT.
Consider the use cases of IoT data management as per the processes involved in your business.
Implement security protocols for encryption and restricted access as per the type of business data.
Organize training for the existing workforce and hire skilled professionals in IoT.
Understand your business's data requirements, including the data collection process.
Allow enough budget for IoT infrastructure and resources.
Consider the design and development of the product as per the customer's behavior.
Consider the impact of the environmental conditions affecting your business.
Measure real-time performance metrics using a suitable IoT sensor to streamline your process.
Take automated decisions with the help of AI once IoT sensors recognize the performance gaps.
Choose the right IoT platform that defines how you communicate and handle data.
Understand that IoT implementation is a complex process and needs commitment.
Collect only the important data and statistics for a smooth workflow and to lower the cost of putting IoT into place.
Taking into account where your storage and production lines are located, choose the best ways to gather, organize, and analyze your data.
Use cold path analytics for the long term and hot path analytics for real-time data storage.
Building infrastructure with scalability in mind will help small businesses grab market share quickly and efficiently. As a result, medium-sized enterprises will find prominence in their industry. Using data visualization in business intelligence allows for rapid optimization of your IoT devices and for controlling data management costs in the long run without negatively impacting performance. Explore more about IoT data visualization down below.
Role of Data Visualization in IoT for Business Intelligence
With IoT data visualization, you can optimize business processes by applying visualization business intelligence to get your business ready to scale. Discover the role of data visualization in your IoT strategy.
Make sense of the data you've collected or saved.
Patterns and trends should be recognized.
Check the data for inconsistencies and errors. The output should then be visualized over time for analysis and monitoring.
IoT infrastructure and devices improve performance and streamline the IoT data flow.
Analyze real-time data correlations across multiple business verticals using the IoT communication platform.
Make future decisions based on the data captured in the past.
Get actionable insights on customer behavior and
Identify the factors impacting your business.
Once you identify the gaps in business processes, you can make changes to the process and further improvise. Creating an optimized workflow and detecting errors and faults in a process early are the primary goals of data management in an IoT strategy. Tackling vulnerabilities in data security and data redundancy helps the cost-effective implementation of IoT for small businesses, opening avenues for scalability. With IoT data management, you can also optimize your products to make customers happier and get a bigger share of the market, which is great for your business's growth.
Summarizing
With secure access control, encryption, software updates, endpoint security, and communication protocols in place, the relentless power of data visualization for analyzing and monitoring the captured data has proved to be unmatched. Bringing resilience and giving a rapid boost to the scalability of your medium and large enterprises is now becoming a norm with organized IoT data management.
FAQs:
• What is the most significant benefit of IoT?
IoT helps devices or sensors report real-time data for smooth interconnected production operations. In addition, IoT keeps healthy functions throughout and minimizes the turnaround time for troubleshooting and maintenance.
• What are the three types of IoT?
Depending upon the needs from time to time, the three types of IoT include short form, medium form, and long form. The short form meets immediate needs, the medium form meets future needs, and the long form keeps the system running smoothly.
• How does data analytics help IoT?
Effective process optimization is possible by analyzing the data generated in an IoT framework. It helps boost efficiency, and connectivity, cut costs and unlock scalability.
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Industrial IoT
Article | December 15, 2021
2022 looks bright for power optimization! The vibrant research and development in Internet of Things (IoT) is fueling the expansion of wireless monitoring solutions and enabling giant leaps in terms of low-power design. A longer lifetime for your batteries, and thus for your device, is a dream about to come true.
We have gathered some of the most notable power optimization trends that are getting us all excited for 2022…
5G, the next era of broadband cellular networks will offer improved power saving capabilities
The next wave of wider 5G cellular technology is designed to support various new highly challenging industrial use cases. These usually require increased hardware complexity and more processing, together with higher processing power. These requirements can raise power consumption quite significantly.
Smart power consumption and energy efficiency are thus becoming keys for the success of these applications and 5G technology.To that extent, 5G New Radio (NR) has progressed swiftly. The new 3GPP™ release is designed to significantly improve the performance, flexibility, scalability, and efficiency of current mobile networks. Improved power saving features now allow IoT developers to get the most out of the available battery capacity. This could make all the difference for new IoT use cases and efficiencies.
A new generation of sensors are optimized for low power technologies
New families of ‘breakthrough’ sensors, based on anultra-low power architectureare optimized for use in compact wireless devices. These sensors offer a richer set of functionalities and can be combined to create new insights (sensor fusion). One of the greatest challenges facing developers of these small form-devices is power consumption. Aware of these limitations, hardware manufacturers have been working hard to address them. Integrated circuit designs and techniques are now using less power while smart processing capabilities are enabling the sensors to intelligently manage sensing functionalities,delivering ultra-low power performance for best-in-class power consumption. The use of advanced Low Energy Bluetooth and wireless protocols (e.g. Bluetooth Low Energy (BLE) or ZigBee Green Power) also allows the transmission of data to the gateway more efficiently compared to prior solutions, opening new possibilities for developers.
Big Data, Analytics, Machine Learning and Edge computing are picking up the pace
The explosion in data volume and diversity is forcing organizations to rethink the way they process the information. Indeed, capturing, sending and processing the information in the cloud can be taxing for the network, the storage and the computing infrastructures which demands more processing power, hence the need to keep the transmission window as short as possible.
This has led to the development of advanced devices capable of collecting, processing and storing data autonomously before the data is sent to the servers. This concept is calledEdge computing. By reducing the need for data to be streamed through the networks, diminishing computing and processing costs,Edge computing contributes to optimizing power performance, whilst delivering quality data in a more sustainable way.
The rise of DevOps and new IoT Device Management platforms are contributing to better efficiency and better devices
The rise ofDevOpshas been swift. Derived from Development and Operations, ‘DevOps’ teams are responsible for making sure that the infrastructure is being maintained properly.With the help of IoT Device Management platforms—which are a central part of today’s IoT ecosystems— DevOps teams can better manage, scale and operate their fleet of devices remotely and reduce long-term operational costs.One of the areas that benefits from the rise of DevOps implementation is power supply optimization, as more efficient protocols such as Lightweight Machine to Machine (LwM2M) allow for device and battery monitoring, remote device actions and faster communication.
Harvesting technologies are becoming more effective
Power harvesting technologies include processes where energy from ambient sources such as the sun, temperature, movement or wind, is captured and stored to power wireless autonomous devices. Now gaining experience,harvesting technologies can exploit natural resources better than ever before.
As a result,the gap between the power requirements of embedded systems and the energy generated by energy harvesting systems is finally closing. Industrial applications for these technologies are still very limited, but coupled to efficient rechargeable batteries, they can present new opportunities for devices deployed in wild remote areas.
Power optimization tools are becoming increasingly exhaustive and reliable
Battery optimization is everyone's business and needs to be considered throughout the overall system performance analysis, from prototyping to deployment and on toward maintenance cycles.
Several innovating tools haveappeared on the market over the past few years and developers have now access toa rich ecosystem of tools to analyze their overall system performance.
Wisebatt for Saft for example can help creating a virtual prototype and simulate its consumption.Deutsche Telekom’s IoT Solution Optimizergoes even further. You can model the complete system to identify potential energy consumption issues or leaks. The system can not only recommend the right combination of power saving features based on your use case, but also can help you visualize how communication payload size, protocol use and communication frequency impact your battery life.
When at the prototype stage,Qoitec Otii solution measures in real time the consumption of your device at various temperatures, up to the measurement of the firmware and hardware operations without the need for expensive testing. These tools are constantly enhanced and improved to deliver better analysis and more accurate data.
With an increased awareness from IoT developers of the stakes of power consumption and the growing rate of low-power innovations, batteries are now able to outlive the devices they’re in. This opens the doors tomany new markets and applications and above all to more sustainable consumption patterns. When we told you the future looks bright, we weren’t joking!
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