Telit to Add Dashboarding and Network Steering to IoT Platform

| March 1, 2016

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The Telit IoT Portal has added dashboarding, remote device management and network steering capabilities to its IoT platform, used by engineers to connect IoT devices, apps, cloud and IT services in one user interface.

Spotlight

Freshworks

Freshworks provides organizations of all sizes with SaaS customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. The company's products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer. Founded in October 2010, Freshworks Inc., is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks'​ headquarters are located in San Bruno, Calif., with global offices in India, UK, Australia and Germany. The company's cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

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How to Refine Your Market Strategy with IoT

Article | January 29, 2021

If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas. To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success. We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb. This is how you can refine your market strategy with the help of IoT. Data-driven Decisions The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers. IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant. Respect your Customers While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data. As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand. Offer Valuable Solutions With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far. IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT. IoT Based Campaigns Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign. A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores. Target Existing Customers Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay. Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision. Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers. Leverage New Technologies We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers. Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store. Case Studies There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below. Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day. South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent! Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users. There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT. Frequently Asked Questions What is the IoT strategy? IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process. How does IoT affect the marketing industry? IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices. What is the best internet of things marketing strategy? There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the IoT strategy?", "acceptedAnswer": { "@type": "Answer", "text": "IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process." } },{ "@type": "Question", "name": "How does IoT affect the marketing industry?", "acceptedAnswer": { "@type": "Answer", "text": "IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices." } },{ "@type": "Question", "name": "What is the best internet of things marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly." } }] }

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AIoT: The Technology and Its Limitless Possibilities

Article | January 29, 2021

We live in the age of technological advancement and progress is happening at an unprecedented speed. With newer technologies emerging every day, it is unreasonable to not be intrigued by their implications on business. Artificial Intelligence and the Internet of Things are two independent technologies that are changing the face of several industries, one advancement at a time. While Artificial Intelligence promises to automate and simplify everyday tasks for humans, the Internet of Things is rapidly bridging the gap between physical and digital. The convergence of these two technologies promises to simplify lives through connected devices. This convergence has already been witnessed in several industries and is being hailed as the Artificial Intelligence of Things or AIoT. Experts across industries claim that Artificial Intelligence of Things is set to redefine the future of the industry and mold intelligent and connected systems. Applications The Artificial Intelligence of Things is a congruence of AI and IoT infrastructures being used to achieve several applications across industries more accurately and efficiently. We already know that IoT generates scores of data, but this data is pretty useless in its raw form, it the organization, analysis, and interpretation of the data that makes it invaluable. Manually parsing through all of that data can take months given the sheer volume of it. This is where AI comes in. Modern AIs are programmed to efficiently handle large amounts of data to turn them into coherent pieces of information. Together, IoT and AI make for a great technological tool for business. Take a look at some other applications of AIoT in business. Marketing Good marketing comes from a series of well informed and well-researched decisions. For example, deciding on where the budget is allotted, what market strategy is put into action, or which campaign is prioritized. While human decisions can be fallible, most businesses today cannot afford to make big mistakes. This is where AIoT turns into a big help. Through the Artificial Internet of Things, marketers can get reports about market trends, probabilities, customer behavior, and more, most of these in real-time. These reports help marketers make informed decisions that are much likely to result in success. Drones Drones are one of the biggest advancements of IoT technology. In fact, drones are so popular with such varied applications, that drones can be talked of as a separate technology in themselves. These flying machines were originally invented for military purposes such as surveillance or weapon deployment but markets have rapidly found utility in drones for many other purposes. Today, they are being used as delivery bots, nature conservation, surveillance mechanisms, research tools, safety equipment, field substitutes, agriculture, geo-mapping, and a lot more. With AIoT, drones have become smarter, more adaptable, and way more useful. As Artificial intelligence allows drones to make minor decisions, their applications have gotten wider and more sophisticated. In a brilliant use case of AIoT, a drone enthusiast named Peter Kohler has started the Plastic Tide Project which uses drones to locate plastic on the ocean surfaces. The drones are powered by AI which allows them to locate plastic and not other elements like marine life or corals. These drones then hover over the plastic waste and speed up the ocean cleaning process. Drones can be used to map farmlands, determine the optimum farming processes and schedules, count the cattle, monitor their health, and even undergo certain physical tasks in agriculture, all thanks to the Artificial Intelligence of Things. AR/VR Augmented Reality and Virtual Reality are both heavily data-dependent technologies. There cannot be a convincing virtual reality unless there is data available for creating the said simulation. AR and VR have both found applications in several industries like healthcare, gaming, training, education, design, and manufacturing. Most of these applications fall in the critically important category and therefore, the AR or VR must be accurate to the minutest detail. This can only be achieved with mounds of data from the actual reality. With the help of IoT, this data is not accessible, and AI interprets it in a way that it can be turned into several different formats. Infrastructure One of the most useful applications of AIoT has been infrastructure. Artificial Intelligence of Things has fuelled innovation and planning for smart cities across the world. With the open data available for urban planning, cities are now becoming safer and more convenient to live in. AIoT has also made it possible to optimize energy consumption and ensure safer roadways through traffic surveillance. With smart energy grids, smart streetlights, and smart public transport, energy consumption and carbon emissions are both controlled. Moreover, AIoT has given a whole new life to urban design, and now comfort and aesthetics do not have to be sacrificed for convenience. Energy As we discussed above, Artificial Intelligence of Things is instrumental in optimizing energy consumption in urban areas. However, the applications of AIoT in the energy sector are not limited to smart cities. Many utilities providers across the globe are already gearing up to incorporate AIoT in their process. The expected benefits from the Artificial Intelligence of Things range from improved grid management, power quality, reliability, and restoration resilience to enhanced cybersecurity and better integration of distributed energy. Most utilities providers have still not adopted the new technology but with the increasing complexity of grid management and higher customer experience demands, there is no denying that they will have to deploy AIoT solutions to tackle these. Robotics In layman’s experience robots are either extremely sophisticated machines from sci-fi that undertake every task humans can and more, or they are these clunky things that can pass you the butter. In practice, however, robotics is a lot more practical than these ideas. Today, robotics is at the forefront of AIoT applications. The Artificial Intelligence of Things is being used in robotics for several applications such as surgical procedures, manufacturing, and even first aid. In healthcare specifically, AIoT powered robots are taking huge leaps. Robotic surgery eliminates the chance of human error and offers a much more precise surgical experience with minimum invasion. This enhances the success rate of surgery and aids faster recovery in patients. Logistics The convergence of AI and IoT has made a huge impact on logistics as it is now possible to automate the entire process, track the goods, as well as monitor the entire trajectory from deployment to delivery. With the addition of drones and robotics, even the last mile delivery can be automated with zero human intervention. This makes for faster delivery, better customer experience, as well as a well-designed supply chain management system. Industrial As the concept of adding smart sensors to physical objects emerged in the 1980s, a new term was coined a decade later—Industrial Internet of Things. IIoT is now a huge phenomenon of automating and optimizing industrial operation technologies across the globe. As IIoT is deployed in several factions of the industry including manufacturing, supply chain management, human resources, and energy management, these devices and sensors generate a massive amount of data daily. The data generated from even a single process can be dizzying, and this is where AI makes a difference. AI can not only manage this data but also find the relevant points of data and analyze it for business purposes. Edge Computing Artificial Intelligence has given way for another technology i.e. Edge computing. Edge computing allows a device to process data itself rather than rely on remote data servers to do so. It may seem like a small feat but think of the possibilities it offers—drones don’t have to be connected to find their way, smart appliances can interact with each other without a shared network, and thermostats can change the temperature based on your past preferences automatically. Edge computing is by no way a new technology but, in the future, it offers huge possibilities like smart automobiles and aircraft, or even robots in every home. Frequently Asked Questions What are the examples of Artificial Intelligence? Some of the most common examples of Artificial Intelligence are Google Maps and Uber. The AI allows you to find routes to any destination and even hail rides there. How does AI help IoT? Artificial Intelligence can comb through millions of data points in seconds to come up with patterns and analyze them. As IoT generates a lot of data continuously, AI is a powerful and complementary technology that helps IoT. Is IoT related to Artificial Intelligence? Internet of Things and Artificial Intelligence are two separate technologies that interact with each other well as their functions aid each other progress. AI helps with the data generated by IoT, and IoT provides relevant data for AI to analyze. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the examples of Artificial Intelligence?", "acceptedAnswer": { "@type": "Answer", "text": "Some of the most common examples of Artificial Intelligence are GoogleMaps and Uber. The AI allows you to find routes to any destination and even hail rides there." } },{ "@type": "Question", "name": "How does AI help IoT?", "acceptedAnswer": { "@type": "Answer", "text": "Artificial Intelligence can comb through millions of data points in seconds to come up with patterns and analyze them. As IoT generates a lot of data continuously, AI is a powerful and complementary technology that helps IoT." } },{ "@type": "Question", "name": "Is IoT related to Artificial Intelligence?", "acceptedAnswer": { "@type": "Answer", "text": "Internet of Things and Artificial Intelligence are two separate technologies that interact with each other well as their functions aid each other progress.AI helps with the data generated by IoT, and IoT provides relevant data for AI to analyze." } }] }

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Frailties of LoRaWAN IoT Devices

Article | March 5, 2020

Low-power wide-area networks (LPWANs) are helping drive the Internet of things (IoT) explosion. They connect millions of low-power IoT and Industrial IoT (IIoT) devices into wireless networks over a range of distances, from short to really, really long, from indoor applications to those covering large fields or even cities. But device designers using the LoRaWAN standard may be lulled into thinking that just configuring its security keys is enough to prevent their devices from being hacked. A new report says it isn’t. Four protocols give enterprises a choice in LPWAN connectivity: cellular NB-IoT, LTE-M, and Sigfox, and the non-cellular LoRaWAN standard. Among these, the open LoRaWAN overwhelmingly dominates. Omdia (formerly IHS Markit – Technology) projects a “quite high forecast” for LoRa, said Lee Ratliff, senior principal analyst, connectivity and IoT.

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Who should lead the push for IoT security?

Article | February 10, 2020

The ease with which internet of things devices can be compromised, coupled with the potentially extreme consequences of breaches, have prompted action from legislatures and regulators, but what group is best to decide? Both the makers of IoT devices and governments are aware of the security issues, but so far they haven’t come up with standardized ways to address them. The challenge of this market is that it’s moving so fast that no regulation is going to be able to keep pace with the devices that are being connected,” said Forrester vice president and research director Merritt Maxim. “Regulations that are definitive are easy to enforce and helpful, but they’ll quickly become outdated.”The latest such effort by a governmental body is a proposed regulation in the U.K. that would impose three major mandates on IoT device manufacturers that would address key security concerns.

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Spotlight

Freshworks

Freshworks provides organizations of all sizes with SaaS customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. The company's products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer. Founded in October 2010, Freshworks Inc., is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks'​ headquarters are located in San Bruno, Calif., with global offices in India, UK, Australia and Germany. The company's cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

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