IoT Security
Article | October 11, 2023
Nothing is more innovative or sophisticated than the products being made by the wearables industry in the "smart" era. Individuals track, analyze, monitor, and transmit personal data using these tangible wearable gadgets. Moreover, the adaptable wearable technology is opening up new horizons with business-focused smartphone apps. However, it is still in its early stages, and according to recent developments in this field, the major players in wearable technology are concentrating on developing products with a focus on business applications.
These intelligent Internet of Things (IoT) devices are now widely employed in a variety of businesses and help detect biometric data such as heart rate and sleep habits, among others. In the coming ten years, wearable IoT technology or devices ought to become an integral part of every individual’s daily life.
Businesses around the world are incorporating the newest technologies into their functioning and are looking at digitally altering their impact in the market. With the majority of people already accustomed to using smartphones, they are now also getting familiar with utilizing wearable technology, such as smartwatches, jewelry, and fitness bands. Therefore, the demand for applications is increasing along with technology as we become more technologically adept.
Rising Wearable Industries
Health and Fitness Wearables
The health, fitness, and fashion industries are closely related to any wearable technology or device. People are now frequently using smartwatches to monitor their heart rate and the number of steps they take when walking or running, which has boosted the industries with this technology. IoT devices include medical sensors to track progress in terms of health. It is possible to determine how healthy a person's lifestyle is by gathering accurate health statistics from these devices. Additionally, it monitors sleeping patterns, enhancing your overall quest for wellness.
Gaming Wearables
Gaming is a significant new market for wearable technology and one which is booming. The most prevalent category of wearables in the market is virtual reality (VR) headsets. With VR devices like the Oculus Rift or Playstation VR, players are immediately immersed in otherworldly experiences. Several kinds of breathtaking experiences are now accessible to players everywhere, thanks to VR wearables.
Connected Cars
Automobiles are steadily gaining traction among IoT devices, but they are still a small market (just 0.05 percent of all connected devices are cars), and Ford and Tesla are vying for the top spot. Ford has dominated the connected car market, with Subaru being the only other manufacturer to see any appreciable growth in new connections since July 2020. In contrast, other producers are fighting for a sizable market share as the potential to grow this segment is highly exponential.
Conclusion
Today, wearable technology is planned, developed, distributed, and used in a variety of consumer and corporate markets. The ways in which these markets overlap and influence one another are constantly changing. IoT will significantly change how businesses engage with customers, streamline their operations, and contribute to the creation of a system that relies on such data.
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IoT Security
Article | July 5, 2023
Understanding the Impact of IoT Device Management
The Internet of Things (IoT) industry is growing exponentially, with the potential to become limitless. The current range of existing and potential Internet of Things devices is in itself quite enormous. This also gives businesses an opportunity to pay more attention to the newest technologies.
In ascenario with rapidly increasing numbers of devices, manual management of devices becomes close to impossible, laced with human errors. Moreover, keeping an eye on hundreds of devices one by one to make sure they work the way they should is not an easy task to undertake.
Businesses at the outset of IoT adoption are most often unaware of why they require a device management platform.This is precisely why a device management platform is so crucial.It can effectively connect toall of theconnected devices and get the required information from them in the right way.
An effective device management platform can turn out to be the vital aspect that will define the success of any small or large IoT implementation project. Such a platform would ideally allow organizations to manage their internet-connected devices remotely.
"If you think that the internet has changed your life, think again. The IoT is about to change it all over again!" — Brendan O'Brien, Chief Architect & Co-Founder, Aria Systems.
Why Do Organizations Need an IoT Device Management Platform?
An effective IoT device management platform offers simplified provisioning, centralized management, and real-time insights into all existing devices and integrations to help organizations stay on top of their deployment.
Device management platforms help you keep a check on the growing number of devices while keeping errors at bay, with your growing number of connected devices. It would ensure that you have a clear dashboard and an alerting system as an effective supporting system. In addition, getting involved with IoT device management platforms can also help you in a number of other ways.
It acceleratestime-to-market and helps reduce costs
The management platform enables secure device on and offboarding
It also streamlines network monitoring and troubleshooting
IoT simplifies deployment and management of downstream applications
It mitigates security risks
Evaluating the Future of IoT Device Management
It is predicted that the world will have more than 100 billion IoT-connected devices by 2050. The future potential of the IoT is limitless, and the potential is not about enabling billions of devices together but leveraging the enormous volumes of actionable data thatcan automate diverse business processes.
Critical Aspects of the IoT's Future
The critical aspects of IoT predictionsare fast impacting several categories all across the globe, ranging from consumer to industrial.
IoT Companies and a Circular Economy
IoT firms are assisting in the development of a future with less waste, more energy efficiency, and increased personal autonomy. A connected device system, on the other hand, must be feedback-rich and responsive, and activities must be linked via data in order to be sustainable. Ways to achieve a responsive and actionable system include:
Extending the use cycle with predictive maintenance.
Increasing utilization and reducing unplanned downtime.
Looping the asset for reuse, remanufacture, or recycle.
Common Billing and Revenue Challenges
We are currently moving toward a future where everything from cars to household machines and home security will be sold by manufacturers as subscription services. This will result in organizations selling IoT subscriptions looking for new ways to managebilling and revenue for their business model.
Service diversity
Data monetization
Complex stakeholder network
Cost management
Cohesive IoT Deployment Strategy for the C-suite
With the future of IoTon its way to becoming the most disruptive innovation and compelling technology that will facilitate better services to customers, from a support perspective, being connected remotely with customers' devices offers considerable advantages to service organizations. However, this is also not a new concept; earlier, large organizations and data storage companies were remotely connected to their client systems using dedicated telecommunications links before the commercialization of the internet.
Using the estimates of the exponential rise in connected devices, the IoT offers a wide array of opportunities to effectively improve the industry, such as:
Consumer activity tracking includes in-store applications that assess traffic flow and purchase choices.
Manufacturing, storage, distribution, and retail operations have been optimized to increase productivity and reduce waste.
Energy, inventory, and fleet assets are all used more efficiently.
Improved situational awareness, such as vehicle warning systems
Enhanced decision-making, such as medical equipment that notifies doctorswhen a patient's health changes.
Self-parking and self-driving automobiles are examples of autonomous systems.
An interesting case study with Michelin showed that they were adding sensors to tires to better understand wear over time. This data is important for clients to know when to rotate or replace tires which saves them money and enhances safety. However, this also implies Michelin can move away from selling tires and instead lease them. Because sensor data will teach the corporation how to maintain the tires, Michelin now has a new economic incentive to have tires last as long as feasible. IoT device management plays a crucial role in effectively accumulating and processing data from all the widely distributed IoT sensors.
Conclusion
As more sectors discover the advantages linked machines can bring to their operations, IoT enterprises have a bright future ahead of them. Newer services are steadily being pushed out on top of IoT infrastructure in industries ranging from healthcare to retail, telecommunications, and even finance. Due to increasing capacity and AI, service providers will move deeper into IT and web-scale industries, enabling whole new income streams as IoT device management platforms adapt to address these obstacles.
FAQ
Why Is Device Management Crucial for the IoT?
An IoT device management platform's features may help you save time and money and increase security while also providing the critical monitoring and management tools you need to keep your devices up-to-dateand optimized for your unique application requirements.
What Impact Will the IoT Have on the Management or Administration Sectors?
IoT technology allows for increased collaboration, but it will also free up your team's time from monotonous and isolating duties. For example, routine chores may be encoded into computers, freeing up time to concentrate on higher-order tasks.
What Are the Basic Requirements for IoT Device Management?
The four essential needs for IoT Device Management are as follows.
Authentication and provisioning
Configuration and Control.
Diagnostics and monitoring
Updating and maintaining software.
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Enterprise Iot
Article | July 20, 2023
If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas.
To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success.
We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb.
This is how you can refine your market strategy with the help of IoT.
Data-driven Decisions
The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers.
IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant.
Respect your Customers
While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data.
As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand.
Offer Valuable Solutions
With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far.
IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT.
IoT Based Campaigns
Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign.
A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores.
Target Existing Customers
Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay.
Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision.
Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers.
Leverage New Technologies
We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers.
Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store.
Case Studies
There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below.
Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day.
South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent!
Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users.
There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT.
Frequently Asked Questions
What is the IoT strategy?
IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process.
How does IoT affect the marketing industry?
IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices.
What is the best internet of things marketing strategy?
There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly.
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Enterprise Iot
Article | August 3, 2022
The evolution of internet-based market models has changed the way businesses operate. Present-day businesses know that data visualization in business intelligence is integral to competitive success. Therefore, businesses are now expanding their data and intelligence retrieval capacities. As a result, IoT (Internet of Things) data visualization is gaining popularity among industrialists and researchers across various disciplines.
In corporate finance, IoT-based efficient data visualization analyses data from multiple sources with the help of corporate analytics management tools and manages data quality for business intelligence to reduce the risk of leaks.
Impact of IoT Data Visualization on Corporate Finance BI
Data is everywhere— right from a customer's first visit to your company’s website until he signs out, all the behavioral patterns and data are tracked. All this data becomes useless unless it is utilized for a particular purpose.
Analyzing this data to predict future trends is one of the significant benefits of smart data visualization tools and technologies. It helps to slice and dice the data gained from different sources of different complexity levels to the minute granular level. Business intelligence utilizes these insights and the existing database to run risk analysis.
It gives an overview of your financial performance and the risks and exposures it faces. And if you switch the KPIs at the center of any dashboard, your entire team can instantly access the most important and relevant data.
IoT data visualization can measure big data on customers more efficiently, allowing organizations to add value to their customers. Customized tools will analyze your customers’ data and produce reports according to specific customer needs to help you get a deeper insight. Corporations can also utilize this data to better understand their competitors’ benchmarks.
Customizable IoT Data to Store Millions of Data Points in One Place
IoT collects millions of data from various complex sources. The data visualization dashboard contains multiple widgets that convert this data into various forms, such as line graphs, geographical maps, bar charts, pie charts, gauges, heat maps, etc.
This information, transmitted into multiple visualizations, helps organizations to unlock every piece of data into a valuable asset.
The Benefits of Using IoT Data Visualization
Businesses can collect, analyze and monitor a variety of data using IoT, such as internet usage data, video surveillance data, mobile app usage, and social media. It helps businesses to design products and provide personalized value-added services to drive better consumer engagement. Here are some key benefits IoT data visualization offers:
Unlock multiple insights across various verticals
Addressing important financial concerns proactively
Combination of multiple data sources into a single insightful dashboard
Multi-layered visual data.
Combines new data with the existing data to analyze new business opportunities.
Better performance on IoT data flow.
Analyze multiple data correlations in real-time
Improved Collaboration
Well-coordinated and efficient performance.
Cost reduction
Accurate data interpretation
Mitigate risk factor
Better decision making
Conclusion
Hands down, IoT data visualization intelligence in a company’s business operations will lead to better decision-making. But, before you choose an IoT data visualization tool for your business, you should know what kind of data you need to analyze and if you need any additional historical data. Because IoT services offer data visualization tools and techniques to analyze and monitor the data accordingly to predict future trends. So, it’s important to identify the goals before selecting a tool for your organization.
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