Enterprise Iot
Article | May 11, 2023
As consumer demands evolve, fleet managers are turning to IoT to deliver products faster and more efficiently. The progress being made in edge computing represents the full potential of IoT: the power of data on the move. However, operating on the edge also reveals some of IoT’s greatest challenges: maintaining network security as the number of endpoints multiplies; rethinking traditional business models as industries become increasingly interdependent; and, perhaps most importantly, establishing a seamless, reliable network across borders, cultures, and regulatory environments.
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IoT Security
Article | July 5, 2023
The COVID-19 pandemic turned the tides towards remote work and virtual connectivity. And even though growth seemed to have slowed down in 2020, experts see double-digit growth in the next few years. The tides may be turning but virtual connectivity and the tools required for remote growth are not slowing down in demand. As the tech world adapts to new shifts, IoT is among one of the most anticipated technologies to prosper in 2021.
Digital transformation has rapidly accelerated in the past year and if the experts are to be believed, 2021 shows promise for an even better year for technological advancement. According to IDC’s 2020-2024 forecast, spending will reach an annual growth rate of 11.3 percent. And with this, the number of connected devices is likely to grow up. Take a look at what will be the focus of IoT industry trends in 2021.
Privacy & Security
As smart homes are becoming the norm and you cannot throw a stone without hitting a smart device, one thing is clear—IoT devices are everywhere. People almost always forget smartphones when talking about IoT devices, but the fact is that smartphones are very much a part of the IoT ecosystem. And with the infusion of IoT in our everyday lives, questions about privacy and security are cropping up.
Just recently, as WhatsApp announced its new privacy policy, millions of users planned to migrate to other alternatives. This led to WhatsApp pushing back its privacy update and tech businesses taking note of changing winds.
In 2021, privacy and security will be at the forefront of IoT industry trends, as devices infuse further into the everyday lives of people. According to recent research, 90 percent of consumers lack confidence in IoT device security. And the onus of bolstering consumer confidence will be up to IoT businesses.
Workforce Management
According to Gartner’s “Top Strategic Technology Trends For 2021” report, IoT will be a large part of the office experience in 2021. As businesses are trying to avoid the losses that occurred in early 2020, workplaces are being geared up with RFID tags, sensors, and monitors to ensure social distancing measures, whether employees are wearing masks and overall health monitoring.
Additionally, many organizations have decided to move permanently to a remote mode and will rely more on IoT devices for connectivity. So we can expect better automated scheduling and calendar tools, more interactive video conferencing, and virtual meeting technology. In the case of fieldwork, IoT will offer an added factor of monitoring behavior.
Greener IoT
Experts predict that energy will be a crucial factor in the IoT industry trends in 2021. With smart grids, metering, and restoration resilience being powered by IoT, 2021 will move towards optimized energy consumption and devices that are designed to encourage energy-friendly practices.
What’s more? Smart engines and automobiles can be optimized to reduce their carbon footprint and become energy-friendly. As evidenced by the Paris summit and the wildfires in 2020, the world is becoming ecologically conscious. IoT devices in 2021 will focus heavily on reduced emissions, lowering air and ocean pollution, and minimizing power expenditure.
Location Data
As COVID-19 limited human interaction, location-based services soared during the pandemic. Businesses started leveraging location data to offer curbside pickup, virtual queues, and check-ins for reservations to enhance the customer experience during the pandemic.
According to experts, the use of location data will continue to be crucial for customer service and convenience in 2021. As people prefer being safe even as the vaccines are being delivered, location data will allow businesses to cater to their customers without compromising on customer or employee safety.
Digital twins
IoT is being helmed as the perfect technology partner for creating digital twins in many industries. As IoT collects a large amount of data through physical devices, this data can be reinterpreted to create the perfect digital twins. Also, IoT can offer visibility into the full product life cycle and unfold deeper operational intelligence. Companies like Siemens are already leveraging technologies like AIoT to design and create digital twins for product design and production. Coupled with AI, IoT will be used more commonly for creating digital twins in 2021.
A technology as dynamic as IoT can be leveraged for almost any application. Therefore, it may surprise us all in the way it progresses in 2021. However, experts believe that the above 5 IoT industry trends will rule 2021 for sure.
Frequently Asked Questions
What are the latest IoT industry trends?
The use of IoT in Healthcare, Artificial Intelligence, workforce management, and ecological conservation can be deemed as some of the latest trends in IoT.
What is the future scope of IoT?
As experts believe there will be over 85 billion connected devices by the end of 2021, and the numbers are promising for upcoming years, we can safely say that the future of IoT is indeed bright.
What industries are most likely to use the Internet of things technology?
IoT is a dynamic technology with applications in almost every industry. However, industries like healthcare, construction, manufacturing, tech, and resource management are most like to use IoT right now.
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IoT Security
Article | June 27, 2023
Explore the world of readings on IoT security, to address complex cyber security challenges and privacy issues. It caters to a wide range of readers including industrialists, students & enthusiasts.
The Internet of Things (IoT) has revolutionized industries, enabling innovative applications and improved efficiency. However, along with the numerous benefits of the IoT comes the pressing need for robust security measures. As IoT devices become more prevalent and interconnected, their risks and vulnerabilities also increase. The experts in the domain must stay updated with the latest security practices and techniques to ensure IoT systems' integrity, confidentiality, and availability. A wide range of books has been explicitly tailored address these security concerns.
1. Analytics for the Internet of Things (IoT)
Author: Andrew Minteer
Analytics for the Internet of Things (IoT): Intelligent analytics for your intelligent devices provides a comprehensive guide for businesses aiming to make informed decisions and gain greater control over their IoT infrastructure. Written by an expert in the field, this book equips readers with the essential knowledge and techniques to solve the unique challenges associated with IoT and extract valuable insights from vast amounts of data. The book begins by tackling the complex task of extracting value from large volumes of often complex IoT data, empowering readers to make data-driven decisions. Strategies to address data quality concerns are discussed, ensuring that readers are equipped to handle the inherent challenges. It offers readers approaches to optimize business value and bring down costs. Scaling both data storage and analytics is a critical consideration in IoT deployments, and the book provides practical insights into handling scale effectively. The book covers a range of topics, including transmission protocols, data flow, value extraction, geospatial analytics, machine learning, and optimizing business value.
2. Industrial Internet of Things (IIoT)
Editors: R. Anandan, Suseendran Gopalakrishnan, Souvik Pal, Noor Zaman
One of the essential IoT security books, Industrial Internet of Things (IIoT): Intelligent Analytics for Predictive Maintenance comprehensively explores how the industrial internet is transforming through increased network agility and the ability to deploy, automate, integrate artificial intelligence, orchestrate, and secure diverse use cases at hyperscale. The adoption of industrial automation on a large scale is revolutionizing business processes, with the market for industrial robots projected to reach $73.5 billion by 2023. The book highlights how IoT industrial automation provides numerous advantages, including enhanced efficiency, high accuracy, cost-effectiveness among others. This book presents real-world case studies in IIoT, robotic and intelligent systems, and web-based applications. The content is tailored to appeal to a broad audience, including working professionals, educators, and researchers in various technical disciplines. The book provides industry leaders with valuable insights by proposing business models that revitalize the workforce.
3. IoT and OT Security Handbook
Authors: Smita Jain, Vasantha Lakshmi, Foreword: Dr Rohini Srivathsa
IoT and OT Security Handbook: Assess risks, manage vulnerabilities, and monitor threats with Microsoft Defender for IoT is a comprehensive guide that equips industrial security, IoT security, and IT security professionals with the knowledge and tools to effectively address cybersecurity challenges in the rapidly evolving world of IoT and OT. In the era of the Fourth Industrial Revolution, where digital transformation and connected industries dominate, the book sheds light on the pressing security concerns that must be addressed to ensure data protection and operational resilience. Through a deep dive into the Purdue model of reference architecture, readers gain a solid understanding of common cyber-attacks prevalent in IoT and OT environments. The centerpiece of the book revolves around Microsoft Defender for IoT, a powerful security solution specifically designed to safeguard IoT and OT ecosystems. Furthermore, the concept of zero trust, which is crucial for establishing a robust security foundation, is thoroughly explored with practical insights on its implementation in the context of IoT devices.
4. Practical Internet of Things Security
Author: Brian Russell, Drew Van Duren
Practical Internet of Things Security: Design a security framework for an Internet connected ecosystem is an indispensable guide that navigates the complex realm of securely building and deploying systems in our IoT-connected world. The book primarily targets IT security professionals, security engineers, and individuals responsible for ensuring the security of their organization's data in the IoT landscape. However, it also serves as a valuable resource for business analysts and managers seeking to understand and address the security challenges associated with IoT deployments. Readers will gain a wealth of knowledge and practical skills, including breaking down cross-industry barriers, building a rock-solid security program, applying systems security engineering and privacy-by-design principles, and harnessing cloud-based systems. It delves into the unique security challenges associated with IoT and provides practical guidelines for architecting and deploying a secure IoT ecosystem within an enterprise.
5. IoT: Security and Privacy Paradigm (Internet of Everything (IoE))
Editors: Souvik Pal, Vicente García Díaz, Dac-Nhuong Le
IoT: Security and Privacy Paradigm is a comprehensive and authoritative resource that explores the evolution of security and privacy issues within the realm of the IoT. This book serves as a single reference point for students, researchers, and practitioners seeking to better understand the IoT security platforms and privacy landscape. The book adopts security engineering and privacy-by-design principles to design and implement robust cyber-security solutions within IoT ecosystems. It takes readers on a journey, starting with exploring security issues in IoT-enabled technologies and their practical applications. The book provides practical guidance on tackling security challenges and constructing a secure infrastructure for IoT devices. The book thoroughly discusses security challenges and solutions in areas such as RFID, WSNs, and IoT. The primary audience for this book includes specialists, researchers, graduate students, designers, experts, and engineers focused on security-related issues and research.
6. IoT Security Issues
Author: Alasdair Gilchrist
IoT Security Issues addresses the rapid proliferation of internet-connected devices, where security often takes a backseat to product development. This book delves into the inherent vulnerabilities and IoT security challenges, offering insights on how to address and mitigate these issues. By examining the root causes of these problems and emphasizing the importance of programming and security best practices, the author presents practical solutions to combat the lax security processes prevalent in the IoT landscape. This book caters to a wide range of readers, including programmers who have yet to focus on the IoT, security professionals, and individuals with a keen interest in hacking and making. While a basic programming background would be beneficial for certain chapters later in the book, the core content is explained in a manner that is approachable for readers from various backgrounds.
7. Security and Privacy Issues in IoT Devices and Sensor Networks
Editors: Sudhir Kumar Sharma, Bharat Bhushan, Narayan C. Debnath
This book, of all the IoT security books, delves into the critical aspects of security breaches in IoT and sensor networks, offering a comprehensive exploration of potential solutions. The book takes a two-fold approach, thoroughly examining the fundamentals and theoretical foundations of sensor networks and IoT security. It then explores the practical IoT security solutions that can be implemented to enhance the security of these elements, providing illuminating case studies to reinforce understanding. The book is an invaluable resource for industry professionals working with wireless sensor networks (WSN) and IoT systems, enabling them to elevate the security of these interconnected systems. Additionally, researchers, material developers, and technology specialists grappling with the intricate nuances of data privacy and security enhancement will find the book's comprehensive information highly beneficial.
Final thoughts
IoT security for professionals involves implementing secure communication protocols, strong authentication, device management, data encryption, access control, and regular security audits. It is crucial to stay updated, maintain a security-aware culture, and prioritize the ongoing monitoring and adaptation of security measures to address emerging threats.
The above listed books delve into various aspects of IoT security, providing insights, strategies, and practical solutions to mitigate risks and protect IoT ecosystems. This article highlights some essential IoT security books that are indispensable resources for IoT professionals striving to enhance the security posture of their organizations. They also provide real world case studies, best practices and strategies to minimize risks.
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Article | January 29, 2021
If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas.
To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success.
We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb.
This is how you can refine your market strategy with the help of IoT.
Data-driven Decisions
The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers.
IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant.
Respect your Customers
While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data.
As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand.
Offer Valuable Solutions
With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far.
IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT.
IoT Based Campaigns
Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign.
A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores.
Target Existing Customers
Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay.
Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision.
Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers.
Leverage New Technologies
We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers.
Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store.
Case Studies
There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below.
Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day.
South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent!
Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users.
There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT.
Frequently Asked Questions
What is the IoT strategy?
IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process.
How does IoT affect the marketing industry?
IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices.
What is the best internet of things marketing strategy?
There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly.
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