Transforming Manufacturing with the Internet of Things

SHAHRAM MEHRABAN | March 1, 2016

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The Internet of Things (IoT) is having a transformative effect on almost every aspect of our industrialized economy, and the manufacturing sector is a prime beneficiary. A few weeks back I attended the Control System Integrators Association Executive Conference(CSIA), an event that seeks to advance business practices of control system integration. The CSIA members are predominantly control systems integrators (SIs) in various industrial fields, and ranged from Enterprise Resource Planning and Cloud Solutions to complete DCS/SCADA Systems, PLC, Sensor and RFID technology providers. We talked with system integrators who had advanced customers such as Ford to smaller companies. Our goal was to better understand the challenges this group face and align our technologies and solutions to meet their needs. We believe the SI community plays a major role in IoT adoption for manufacturing and it was exciting for my team and me to meet several prominent SIs in person

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Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand. Offer Valuable Solutions With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far. IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. 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Each business needs to identify its customer requirements and strategize accordingly. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the IoT strategy?", "acceptedAnswer": { "@type": "Answer", "text": "IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process." } },{ "@type": "Question", "name": "How does IoT affect the marketing industry?", "acceptedAnswer": { "@type": "Answer", "text": "IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices." } },{ "@type": "Question", "name": "What is the best internet of things marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly." } }] }

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