Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

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Tuya Smart, AWS Jointly Establish Collaborative IoT Security Lab

Staff Writer | September 07, 2023

Tuya Smart, an IoT service provider leader, and Amazon Web Services have collaborated to establish an IoT Collaborative Security Lab. This announcement at the re:Inforce China conference aims to enhance security, compliance capabilities, and technological innovation in the IoT industry, focusing on Matter PKI, DevSecOps, privacy computing, and international data compliance. It has prioritized security and compliance in IoT, actively engaging in IoT security initiatives and standards development. Chief Information Security Officer, Joy Liu at Tuya Smart said, Since the first day of its establishment, Tuya has regarded security and compliance as the core of our strategy and has always persisted in long-term construction and investment in security. [Source: Tuya Smart] Tuya Smart and AWS have been cooperating for nearly ten years, added Joy Liu. This has resulted in a deep integration of their cloud security products and a strengthening commitment to IoT security. In product design, Tuya systematically breaks down security requirements into actionable steps, ensuring security measures are integrated throughout the development process. This includes continuous monitoring, Zero Trust Provisioning over-the-air enhancements, user-focused privacy solutions, and vulnerability mitigation to enhance product security and dependability. The Tuya IoT Development Platform has registered over 846,000 developers from over 200 countries and regions as of 30 June 2023. In the ‘2022 Global IoT Security White Paper’ published jointlyby theioXt Alliance (Internet of Secure Things Alliance) andResearch Center for Cyber Governance (RCGCG) in 2022, Tuya Smart was recognized as one of the businesses with the most effective security practices. With the increasing application scenarios and the number of devices in the IoT, security concerns have become increasingly complicated. The 'Collaborative Security Lab,' a joint venture between AWS and Tuya Smart, strengthens both parties for IoT domain cooperation and exploration. This collaborative effort aims to provide industry-wide solutions. About Tuya Smart Tuya Smart is a technology company at the forefront of IoT connectivity solutions. Its cloud platform facilitates seamless device interconnectivity, setting interoperability standards for smart devices across industries. The company empowers partners and customers to enhance product value and consumer convenience. Its expanding Software as a Service (SaaS) offerings prioritize data security. Tuya’s transparent and open information security strategy increases partner and expert participation, thereby consolidating industry standards.

Read More

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Quasar Joins PTC to Provide IoT Data Solutions with High-Performance

PTC | September 11, 2023

Quasar has joined PTC to provide data solutions with high-performance to IoT customers. Quasar’s capability to equip businesses across various sectors to enhance decision-making and gain a competitive edge effectively manages data storage costs. PTC empowers businesses to distinguish their offerings, enhance operational efficiency, and boost workforce productivity. Quasar, a prominent provider of high-performance time-series database solutions, both in the cloud and at the edge, has announced a strategic partnership with PTC, a global leader in industrial automation software and IoT technologies. This collaboration aims to deliver advanced data solutions tailored for industrial companies, leveraging Quasar's robust data management capabilities and PTC's industry-leading industrial connectivity platform, Kepware. The partnership between Quasar and PTC has global implications, as IoT data management is a critical concern for industrial companies across various regions. It addresses the pressing need for industrial companies to efficiently manage and leverage their IoT data for better decision-making and operational improvements. While, Quasar is distinguished by its unique database architecture and patented compression algorithm, empowering organizations to process and analyze extensive data sets in real-time, PTC enables companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. This capability equips businesses across various sectors, including telecom, finance, manufacturing, and energy, to enhance decision-making and gain a competitive edge while effectively managing data storage costs. By combining Quasar's data expertise with PTC's industrial connectivity capabilities, businesses can harness IoT data's transformative potential. The collaboration focuses on revolutionizing how businesses handle and utilize their IoT data. The integration facilitates more informed decision-making, enhances operational efficiency, and drives transformative business outcomes. The joining hands of Quasar with PTC signifies a commitment to enhancing data solutions for industrial companies. By integrating high-performance time-series database technology with industrial connectivity capabilities, this collaboration aims to empower businesses to leverage IoT data effectively and drive meaningful outcomes in the industrial automation sector. Key benefits of this collaboration include- High-performance data ingestion and query capabilities, offered by Quasar's unique architecture, ensure lightning-fast access to time-series crucial data for real-time insights. Integration with PTC's Kepware platform for seamless data connectivity, allowing customers to consolidate data from various industrial sources and IoT devices. Quasar's dedication to scalability and reliability ensures efficient management of growing IoT data infrastructure for customers. Edouard Alligand, the Founder and CEO of Quasar, expressed his sentiments regarding the partnership with PTC, a prominent player in the IoT domain. He remarked, We are delighted to partner with PTC, a leader in the IoT space. This collaboration represents a significant step toward providing our customers with seamless connections to industrial automation data from various manufacturing IoT applications. Our goal is to empower businesses to harness the full potential of their IoT data and drive transformative outcomes. [Source: Cision PR Newswire]

Read More

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Intel’s AI PC Neural Processor, Transforming AI Accessibility

Intel | September 20, 2023

Intel is turning software into a new revenue-generating business division, based primarily on the AI obsession. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Intel Xeon processors of the fifth generation will also debut on December 14. Next year, the Sierra Forest E-core processor will be available with 288 cores. Intel has revealed plans to launch an AI PC, set to be released on December 14, featuring Intel Core Ultra processors with a Neural Processing Unit (NPU). The new processors, codenamed Meteor Lake, will include Intel's NPU for AI acceleration and local inference on the PC, representing an inflection point in client processing. The move is part of Intel's effort to compete with Nvidia and expand its presence in the AI space across various compute needs. CEO of Intel, Pat Gelsinger, noted ‘AI Everywhere' in a keynote address, surprising some who haven't been paying attention with a December 14 launch date for the AI PC running Intel Core Ultra processors with a comparatively new acronym, NPU, for Neural Processing Unit. In July, he first described the upcoming AI PC era. The AI PC is expected to launch worldwide, with Acer already planning to unveil a laptop powered by the Core Ultra processor. Intel's AI PC represents a significant development, as it brings a true AI accelerator to a PC. This allows for generative AI tasks to be performed locally, faster, and with higher levels of privacy and security. The AI PC is expected to play a crucial role in supporting AI workloads on local devices, such as PCs, mobile devices, and edge devices. Analyst at J. Gold Associates, Jack Gold, stated, The significance of AI on a PC is not to be overlooked, this is a big deal. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Microsoft is even adding capabilities in next-gen Windows to access the NPU. [Source: Fierce Electronics] Local processing power becomes crucial as AI workloads increasingly run on local devices. This shift reduces the need to transfer data to the cloud, improving efficiency and reducing latency. It aims to leverage AI to transform the PC experience, emphasizing the synergy between cloud and PC. This will allow for personal productivity and creativity enhancements. Intel's Core Ultra processors will include Fovoros packaging, combining the NPU, Intel 4 process technology, and graphics capabilities with Intel Arc graphics.

Read More

Infrastructure, Industrial IoT

Tuya Smart, AWS Jointly Establish Collaborative IoT Security Lab

Staff Writer | September 07, 2023

Tuya Smart, an IoT service provider leader, and Amazon Web Services have collaborated to establish an IoT Collaborative Security Lab. This announcement at the re:Inforce China conference aims to enhance security, compliance capabilities, and technological innovation in the IoT industry, focusing on Matter PKI, DevSecOps, privacy computing, and international data compliance. It has prioritized security and compliance in IoT, actively engaging in IoT security initiatives and standards development. Chief Information Security Officer, Joy Liu at Tuya Smart said, Since the first day of its establishment, Tuya has regarded security and compliance as the core of our strategy and has always persisted in long-term construction and investment in security. [Source: Tuya Smart] Tuya Smart and AWS have been cooperating for nearly ten years, added Joy Liu. This has resulted in a deep integration of their cloud security products and a strengthening commitment to IoT security. In product design, Tuya systematically breaks down security requirements into actionable steps, ensuring security measures are integrated throughout the development process. This includes continuous monitoring, Zero Trust Provisioning over-the-air enhancements, user-focused privacy solutions, and vulnerability mitigation to enhance product security and dependability. The Tuya IoT Development Platform has registered over 846,000 developers from over 200 countries and regions as of 30 June 2023. In the ‘2022 Global IoT Security White Paper’ published jointlyby theioXt Alliance (Internet of Secure Things Alliance) andResearch Center for Cyber Governance (RCGCG) in 2022, Tuya Smart was recognized as one of the businesses with the most effective security practices. With the increasing application scenarios and the number of devices in the IoT, security concerns have become increasingly complicated. The 'Collaborative Security Lab,' a joint venture between AWS and Tuya Smart, strengthens both parties for IoT domain cooperation and exploration. This collaborative effort aims to provide industry-wide solutions. About Tuya Smart Tuya Smart is a technology company at the forefront of IoT connectivity solutions. Its cloud platform facilitates seamless device interconnectivity, setting interoperability standards for smart devices across industries. The company empowers partners and customers to enhance product value and consumer convenience. Its expanding Software as a Service (SaaS) offerings prioritize data security. Tuya’s transparent and open information security strategy increases partner and expert participation, thereby consolidating industry standards.

Read More

Industrial IoT

Quasar Joins PTC to Provide IoT Data Solutions with High-Performance

PTC | September 11, 2023

Quasar has joined PTC to provide data solutions with high-performance to IoT customers. Quasar’s capability to equip businesses across various sectors to enhance decision-making and gain a competitive edge effectively manages data storage costs. PTC empowers businesses to distinguish their offerings, enhance operational efficiency, and boost workforce productivity. Quasar, a prominent provider of high-performance time-series database solutions, both in the cloud and at the edge, has announced a strategic partnership with PTC, a global leader in industrial automation software and IoT technologies. This collaboration aims to deliver advanced data solutions tailored for industrial companies, leveraging Quasar's robust data management capabilities and PTC's industry-leading industrial connectivity platform, Kepware. The partnership between Quasar and PTC has global implications, as IoT data management is a critical concern for industrial companies across various regions. It addresses the pressing need for industrial companies to efficiently manage and leverage their IoT data for better decision-making and operational improvements. While, Quasar is distinguished by its unique database architecture and patented compression algorithm, empowering organizations to process and analyze extensive data sets in real-time, PTC enables companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. This capability equips businesses across various sectors, including telecom, finance, manufacturing, and energy, to enhance decision-making and gain a competitive edge while effectively managing data storage costs. By combining Quasar's data expertise with PTC's industrial connectivity capabilities, businesses can harness IoT data's transformative potential. The collaboration focuses on revolutionizing how businesses handle and utilize their IoT data. The integration facilitates more informed decision-making, enhances operational efficiency, and drives transformative business outcomes. The joining hands of Quasar with PTC signifies a commitment to enhancing data solutions for industrial companies. By integrating high-performance time-series database technology with industrial connectivity capabilities, this collaboration aims to empower businesses to leverage IoT data effectively and drive meaningful outcomes in the industrial automation sector. Key benefits of this collaboration include- High-performance data ingestion and query capabilities, offered by Quasar's unique architecture, ensure lightning-fast access to time-series crucial data for real-time insights. Integration with PTC's Kepware platform for seamless data connectivity, allowing customers to consolidate data from various industrial sources and IoT devices. Quasar's dedication to scalability and reliability ensures efficient management of growing IoT data infrastructure for customers. Edouard Alligand, the Founder and CEO of Quasar, expressed his sentiments regarding the partnership with PTC, a prominent player in the IoT domain. He remarked, We are delighted to partner with PTC, a leader in the IoT space. This collaboration represents a significant step toward providing our customers with seamless connections to industrial automation data from various manufacturing IoT applications. Our goal is to empower businesses to harness the full potential of their IoT data and drive transformative outcomes. [Source: Cision PR Newswire]

Read More

Enterprise Iot

Intel’s AI PC Neural Processor, Transforming AI Accessibility

Intel | September 20, 2023

Intel is turning software into a new revenue-generating business division, based primarily on the AI obsession. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Intel Xeon processors of the fifth generation will also debut on December 14. Next year, the Sierra Forest E-core processor will be available with 288 cores. Intel has revealed plans to launch an AI PC, set to be released on December 14, featuring Intel Core Ultra processors with a Neural Processing Unit (NPU). The new processors, codenamed Meteor Lake, will include Intel's NPU for AI acceleration and local inference on the PC, representing an inflection point in client processing. The move is part of Intel's effort to compete with Nvidia and expand its presence in the AI space across various compute needs. CEO of Intel, Pat Gelsinger, noted ‘AI Everywhere' in a keynote address, surprising some who haven't been paying attention with a December 14 launch date for the AI PC running Intel Core Ultra processors with a comparatively new acronym, NPU, for Neural Processing Unit. In July, he first described the upcoming AI PC era. The AI PC is expected to launch worldwide, with Acer already planning to unveil a laptop powered by the Core Ultra processor. Intel's AI PC represents a significant development, as it brings a true AI accelerator to a PC. This allows for generative AI tasks to be performed locally, faster, and with higher levels of privacy and security. The AI PC is expected to play a crucial role in supporting AI workloads on local devices, such as PCs, mobile devices, and edge devices. Analyst at J. Gold Associates, Jack Gold, stated, The significance of AI on a PC is not to be overlooked, this is a big deal. Intel is the first to bring a true AI accelerator to a PC with Meteor Lake. Microsoft is even adding capabilities in next-gen Windows to access the NPU. [Source: Fierce Electronics] Local processing power becomes crucial as AI workloads increasingly run on local devices. This shift reduces the need to transfer data to the cloud, improving efficiency and reducing latency. It aims to leverage AI to transform the PC experience, emphasizing the synergy between cloud and PC. This will allow for personal productivity and creativity enhancements. Intel's Core Ultra processors will include Fovoros packaging, combining the NPU, Intel 4 process technology, and graphics capabilities with Intel Arc graphics.

Read More