Home > Companies > C-Suite On Deck > Q&A with Margaret Molloy, Global CMO, Siegel+Gale

Q&A with Margaret Molloy, Global CMO, Siegel+Gale

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society. 

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM: Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM: There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM: In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM: I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Enterprise Iot

Nozomi Networks Delivers Industry's First Multi-Spectrum Wireless Security Sensor for Global OT and IoT Environments

Nozomi Networks | January 25, 2024

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Platforms

Morse Micro and Edgecore Networks Unleash a New Wi-Fi HaLow Platform, Redefining IoT Connectivity

Morse Micro | January 09, 2024

Morse Micro, a leading Wi-Fi HaLow silicon vendor, in partnership with Edgecore Networks, a prominent provider of traditional and open network solutions for enterprises, data centers, and telecommunication service providers, today announced a strategic partnership. Together, they unveiled the new Wi-Fi HaLow router - the Edgecore EAP112. This innovative router, ideal for outdoor environments and a variety of other settings, is designed to meet the rapidly growing demands of IoT applications. Equipped with advanced Wi-Fi HaLow capabilities and supporting the Matter protocol, the Edgecore EAP112 is uniquely positioned to connect thousands of IoT devices through a single device, marking a significant advancement in IoT connectivity solutions. Edgecore EAP112 integrates Morse Micro's MM6108 Wi-Fi HaLow module, marking a significant advancement for both commercial and consumer access point/router segments. The EAP112 is poised to revolutionize wireless connectivity by providing enhanced coverage and longer range for Wi-Fi-enabled IoT products using Wi-Fi HaLow technology. "Our collaboration with Edgecore represents a pivotal moment in Morse Micro's journey to redefine wireless connectivity for the IoT with Wi-Fi HaLow technology," said Michael De Nil, co-founder and CEO at Morse. "The integration of our Wi-Fi HaLow module into Edgecore's EAP112 access point/router platform exemplifies our commitment to expanding long-range connectivity options for the growing IoT ecosystem." Wi-Fi HaLow technology is the first Wi-Fi standard tailored to meet the unique needs of the Internet of Things (IoT), making it a superior alternative to traditional Wi-Fi alternatives in a wide range of IoT applications. Operating in the sub-GHz frequency band, the Wi-Fi HaLow 802.11ah standard was designed from the ground up for the IoT, offering an optimal combination of extended range, power efficiency, long battery life for wireless devices, superior penetration of barriers, large network capacity, advanced security, and Wi-Fi compatibility. The EAP112 offers robust extensibility and usability for diverse IoT applications, featuring Wi-Fi 6, Wi-Fi HaLow, 4G LTE, BLE, Zigbee, and Thread. Designed for resilience in various environments and applications, especially in challenging terrains or climates, it operates within a temperature range of -30°C to 50°C and is IP65-rated for superior water and dust resistance. The EAP112 also provides flexible mounting options, including wall, ceiling, and pole mount, to accommodate specific site needs. The Edgecore EAP112 is designed to leverage the complementary strengths of Wi-Fi HaLow and Wi-Fi 6 technologies, providing unparalleled range, coverage, speed and reliability. This Wi-Fi combination is especially critical in today's IoT-driven world, where the ever-increasing demand for consistent and robust wireless communication is driving innovations in access point and router platforms. Key Features of the Edgecore EAP112 Access Point/Router: Enhanced Coverage: The EAP112, equipped with Morse Micro's MM6108 module, significantly boosts IoT connectivity, ensuring efficient and effective coverage. This enhancement enables intelligent applications across a variety of settings, including expansive residential areas, commercial spaces, and industrial environments. Advanced Connectivity: The platform's Wi-Fi 6 technology ensures higher data rates and increased capacity, making it ideal for handling multiple IoT devices and high-bandwidth applications. Optimized Power Efficiency: The integration of Wi-Fi HaLow ensures that the EAP112 is not only powerful but also power-efficient, making it suitable for deployments in remote locations. Future-Proof Technology: The EAP112 is designed to meet the evolving demands of both commercial and consumer applications, paving the way for widespread adoption of Wi-Fi HaLow technology in the IoT ecosystem. Our partnership with Morse Micro aligns seamlessly with our goal to provide innovative products in the Wi-Fi HaLow IoT router market. The launch of the EAP112 represents a pivotal moment in harnessing the extensive potential of IoT connectivity, bringing significant advantages to our clientele in both commercial and consumer segments," declared TengTai Hsu, VP of Edgecore Networks. "The EAP112 embodies our commitment to innovation and excellence, reflecting our dedication to advancing IoT applications with technologies like Wi-Fi HaLow and Matter. We have initiated Proof of Concept (POC) collaborations with selected regional customers. Our long-established partner, BeMap, is gearing up to kick off the sales and marketing of the EAP112 in Japan. Concurrently, Edgecore Wi-Fi is preparing to open pre-orders for the EAP112 to the global market later this year." About Morse Micro Morse Micro is a leading Wi-Fi HaLow fabless semiconductor company based in Sydney, with global offices. As the world's premier Wi-Fi HaLow company, we pioneer next-gen IoT wireless connectivity solutions. Morse Micro is now sampling its Wi-Fi Alliance and FCC-certifiable MM6108 production silicon: the fastest, smallest, lowest power and longest-range Wi-Fi HaLow chip available in the market. Learn more at https://www.morsemicro.com/. About Edgecore Networks Edgecore Networks is a wholly owned subsidiary of Accton Technology Corporation. Edgecore delivers network solutions through channel partners worldwide that keep information moving and connections strong for SMB, enterprise, data center, and service provider customers. For more information, visit https://wifi.edge-core.com/.

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