Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

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Validic integrates with Smart Meter cellular-enabled connected health devices

prnewswire | March 27, 2023

Validic Inc., a market-leading digital health and personalized care company, continues to expand its healthcare IoT platform with the integration of Smart Meter. This integration brings exclusive cellular-enabled, patient-friendly monitoring devices supplied by Smart Meter, a leading connected health solution supplier to a rapidly growing nationwide network of SmartPartners, to the Validic ecosystem. Smart Meter's proprietary, cellular, FDA-registered monitoring devices are connected to an exclusive AT&T 4/5G private data network to ensure an engaging patient experience for improved adherence. The devices help manage the most prevalent chronic conditions, including blood glucose monitors for diabetes; blood pressure monitors for hypertension and other cardiac diseases; pulse oximeters for COPD, COVID-19, and other respiratory disorders; and weight scales for congestive heart failure and weight-related diseases. "Our proprietary monitoring devices can only connect and transmit patient-generated data when connected to our private data network, ensuring reliable and secure delivery to Validic clients," said Smart Meter Chief Marketing Officer Bill Bassett. "And eliminating the need for patients to pair, sync or connect to Wi-Fi or an app on their phone may improve patient satisfaction and increase the use of their monitoring devices." Validic's health IoT platform is the largest ecosystem of connected health devices and apps, which streams continuous, near-real-time personal health data from 540+ home health and wearable devices. Organizations can access blood pressure, pulse oxygen, blood glucose, heart rate, weight, temperature, sleep, nutrition, respiratory, activity data, and more through a single, endpoint connection. "Technology should be so easy to use that it becomes invisible to the person using it," said Validic CEO Drew Schiller. "The addition of Smart Meter cellular-enabled health monitoring devices to our ecosystem offers another option to help people focus on their health and live their best lives." About Validic Founded in 2010, Validic Inc. is a digital health and personalized care company devoted to our mission of improving the quality of human life by making personal data actionable. With the world's largest health IoT platform and EHR-embedded remote care application, we help healthcare organizations give every person tailored interventions and personalized care, improving healthcare efficiency and delivery, and empowering people to play an active role in their health and well-being.

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KORE to Acquire Twilio's IoT Business Unit and Accelerate Progress Towards Building the World's First 'IoT Hyperscaler'

prnewswire | March 28, 2023

KORE Group Holdings, Inc. a global leader in Internet of Things ("IoT") Solutions and worldwide IoT Connectivity-as-a-Service ("IoT CaaS"), announced today the signing of a definitive agreement to acquire Twilio's IoT business unit as part of a growth strategy to provide customers with a unified, seamless approach to launching IoT solutions as the world's leading pure-play IoT provider. As consideration for the acquisition, Twilio (NYSE:TWLO), the customer engagement platform that drives real-time, personalized experiences for today's leading brands, will receive 10 million shares of KORE common stock, which will represent approximately 11.5% of KORE's issued and outstanding shares. "IoT has immense potential to change the world," KORE President and CEO Romil Bahl said. "Whether it is ushering in the Fourth Industrial Revolution, supporting chronic disease management through remote patient monitoring, or optimizing agriculture and supporting sustainability, IoT has many powerful applications. Combining the digital prowess of Twilio's IoT business and the comprehensive connectivity-solutions-analytics portfolio of KORE is a meaningful step toward proliferating IoT and making it more accessible and successful." Continued Bahl, "KORE is thrilled to augment our best-in-class IoT CaaS offering with Twilio's IoT talent and customer portfolio. This acquisition represents exactly the kind of investment we have said we are willing to make to become an exciting top-line growth company, and specifically, we will benefit from the world-class digital experience and developer community Twilio has built for its IoT business." This acquisition will bring to market: A powerful connectivity suite, including best-in-class eSIM technologies with KORE OmniSIM™ and Twilio Super SIM A one-stop shop for building, deploying, managing, and scaling IoT operations throughout the entire lifecycle via award-winning technologies and world-class facilities An accelerated time to market through global, 24/7 customer support and 20 years of IoT experience through KORE and the Twilio IoT team's depth and breadth of digital experience "We are just scratching the surface of the opportunities IoT can unlock for customers," said Twilio's Head of IoT, Taylor Wolfe. "As a global leader in IoT, KORE has the right expertise, vision, and technology to expand the robust offerings that Twilio's world-class IoT team has built. KORE is the right home for Twilio's IoT business, and we look forward to this acquisition increasing scalability and creating even more powerful business outcomes for our customers going forward." Completion of the acquisition transaction is subject to customary closing conditions, including, among other things, the negotiation and execution of certain ancillary agreements. About KORE KORE is a pioneer, leader, and trusted advisor delivering mission critical IoT solutions and services. We empower organizations of all sizes to improve operational and business results by simplifying the complexity of IoT. Our deep IoT knowledge and experience, global reach, purpose-built solutions, and deployment agility accelerate and materially impact our customers' business outcomes.

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Semtech Expands LoRa® Portfolio with New Transceiver Featuring Long Range, Low Power Consumption, LoRaWAN® Standard and Global Connectivity

Semtech | March 17, 2023

Semtech Corporation (Nasdaq: SMTC), a high-performance semiconductor, IoT systems and Cloud connectivity service provider, today announced the expansion of its market leading LoRa® portfolio with a new transceiver for use in Internet of Things (IoT) end points that provides lower power consumption, global connectivity and long range. The new LoRa Connect™ LR1121 brings the best LoRa transceiver RF performance to date with the multi-band versatility permitting a single, low-power chip to be used anywhere in the world. It is pin compatible with the current LoRa Edge™ devices, allowing module makers such as Murata to have a single hardware design for a wide range of applications, with global connectivity. Likewise, Integrated Passive Devices such as Johanson Technology can readily be used alongside the LoRa Connect LR1121 to offer a smaller footprint, reduce time to market and minimize design iterations. The highly integrated LoRa Connect LR1121 transceiver provides LoRaWAN connectivity for terrestrial low power wide area networks (LPWAN) operating at 470MHz, 868MHz and 915MHz; it also provides LoRa 2.4GHz and the S-band for direct connection to satellites. “Semtech’s LoRa Connect is targeting the connectivity challenges faced by the industry today enabling widespread adoption and reinforcing LoRa’s position as the de-facto platform for IoT,” said Robert Comanescu, senior director of the IoT Chips Business at Semtech. “We continue to invest in improving LoRa technology and enriching our product portfolio with multi-band LoRa support and LoRa Cloud™ services that will provide best in class, sustainable, ubiquitous and global IoT connectivity.” New modules and reference designs, developed in partnership with Johanson and Murata, are ready at launch and offer a smaller form factor, lower assembly costs and faster time to market. Murata’s Type 2GT module, currently supporting the LoRa Edge LR1110 and LR1120 products, is also now supporting the LoRa Connect LR1121, offering a turnkey solution for lower cost assembly and faster time to market with a pre-certified LR1121 variant readily available. "By collaborating with Semtech on this offering, we are leveraging both companies’ leadership and expertise to create the most needed solution in the IoT market which provides multi-band LoRa® and long range - frequency hopping spread spectrum (LR-FHSS) communication over sub-GHz and 2.4GHz ISM bands as well as licensed S-Band for satellites," said Sasaki Akira, general manager of Connectivity Module Marketing, Murata. "The new multi-band module allows designers to develop products with a faster time to market by minimizing BOM size, cost and complexity." Likewise, Johanson Technology’s IPD is also compatible with the LR1121 and replaces many RF passives, allowing a smaller form factor and lower assembly costs. A reference design is available now on the Semtech website to jumpstart chip down designs. About Semtech Semtech’s LoRa chip-to-Cloud platform is a globally adopted long range, low power solution for Internet of Things (IoT) applications, enabling the rapid development and deployment of long range, ultra-low power and cost efficient IoT networks, gateways, sensors, module products, and IoT services worldwide. Semtech’s LoRa technology provides the communication layer for the LoRaWAN® standard, which is maintained by the LoRa Alliance®, an open IoT alliance for Low Power Wide Area Network (LPWAN) applications that has been used to deploy IoT networks in over 173 countries. Semtech is a founding member of the LoRa Alliance and produces the “The WAN Network Show” podcast to connect massive IoT end users to operators of LoRaWAN networks around the world. With the proliferation of LoRa devices and the LoRaWAN standard, the LoRa Developer Portal is a technical support platform for IoT innovators to learn, connect, collaborate, and find resources to help accelerate product development efforts and expedite time to market. To learn more about how LoRa enables IoT and creates a more sustainable and smarter planet, visit Semtech’s LoRa site.

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Validic integrates with Smart Meter cellular-enabled connected health devices

prnewswire | March 27, 2023

Validic Inc., a market-leading digital health and personalized care company, continues to expand its healthcare IoT platform with the integration of Smart Meter. This integration brings exclusive cellular-enabled, patient-friendly monitoring devices supplied by Smart Meter, a leading connected health solution supplier to a rapidly growing nationwide network of SmartPartners, to the Validic ecosystem. Smart Meter's proprietary, cellular, FDA-registered monitoring devices are connected to an exclusive AT&T 4/5G private data network to ensure an engaging patient experience for improved adherence. The devices help manage the most prevalent chronic conditions, including blood glucose monitors for diabetes; blood pressure monitors for hypertension and other cardiac diseases; pulse oximeters for COPD, COVID-19, and other respiratory disorders; and weight scales for congestive heart failure and weight-related diseases. "Our proprietary monitoring devices can only connect and transmit patient-generated data when connected to our private data network, ensuring reliable and secure delivery to Validic clients," said Smart Meter Chief Marketing Officer Bill Bassett. "And eliminating the need for patients to pair, sync or connect to Wi-Fi or an app on their phone may improve patient satisfaction and increase the use of their monitoring devices." Validic's health IoT platform is the largest ecosystem of connected health devices and apps, which streams continuous, near-real-time personal health data from 540+ home health and wearable devices. Organizations can access blood pressure, pulse oxygen, blood glucose, heart rate, weight, temperature, sleep, nutrition, respiratory, activity data, and more through a single, endpoint connection. "Technology should be so easy to use that it becomes invisible to the person using it," said Validic CEO Drew Schiller. "The addition of Smart Meter cellular-enabled health monitoring devices to our ecosystem offers another option to help people focus on their health and live their best lives." About Validic Founded in 2010, Validic Inc. is a digital health and personalized care company devoted to our mission of improving the quality of human life by making personal data actionable. With the world's largest health IoT platform and EHR-embedded remote care application, we help healthcare organizations give every person tailored interventions and personalized care, improving healthcare efficiency and delivery, and empowering people to play an active role in their health and well-being.

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KORE to Acquire Twilio's IoT Business Unit and Accelerate Progress Towards Building the World's First 'IoT Hyperscaler'

prnewswire | March 28, 2023

KORE Group Holdings, Inc. a global leader in Internet of Things ("IoT") Solutions and worldwide IoT Connectivity-as-a-Service ("IoT CaaS"), announced today the signing of a definitive agreement to acquire Twilio's IoT business unit as part of a growth strategy to provide customers with a unified, seamless approach to launching IoT solutions as the world's leading pure-play IoT provider. As consideration for the acquisition, Twilio (NYSE:TWLO), the customer engagement platform that drives real-time, personalized experiences for today's leading brands, will receive 10 million shares of KORE common stock, which will represent approximately 11.5% of KORE's issued and outstanding shares. "IoT has immense potential to change the world," KORE President and CEO Romil Bahl said. "Whether it is ushering in the Fourth Industrial Revolution, supporting chronic disease management through remote patient monitoring, or optimizing agriculture and supporting sustainability, IoT has many powerful applications. Combining the digital prowess of Twilio's IoT business and the comprehensive connectivity-solutions-analytics portfolio of KORE is a meaningful step toward proliferating IoT and making it more accessible and successful." Continued Bahl, "KORE is thrilled to augment our best-in-class IoT CaaS offering with Twilio's IoT talent and customer portfolio. This acquisition represents exactly the kind of investment we have said we are willing to make to become an exciting top-line growth company, and specifically, we will benefit from the world-class digital experience and developer community Twilio has built for its IoT business." This acquisition will bring to market: A powerful connectivity suite, including best-in-class eSIM technologies with KORE OmniSIM™ and Twilio Super SIM A one-stop shop for building, deploying, managing, and scaling IoT operations throughout the entire lifecycle via award-winning technologies and world-class facilities An accelerated time to market through global, 24/7 customer support and 20 years of IoT experience through KORE and the Twilio IoT team's depth and breadth of digital experience "We are just scratching the surface of the opportunities IoT can unlock for customers," said Twilio's Head of IoT, Taylor Wolfe. "As a global leader in IoT, KORE has the right expertise, vision, and technology to expand the robust offerings that Twilio's world-class IoT team has built. KORE is the right home for Twilio's IoT business, and we look forward to this acquisition increasing scalability and creating even more powerful business outcomes for our customers going forward." Completion of the acquisition transaction is subject to customary closing conditions, including, among other things, the negotiation and execution of certain ancillary agreements. About KORE KORE is a pioneer, leader, and trusted advisor delivering mission critical IoT solutions and services. We empower organizations of all sizes to improve operational and business results by simplifying the complexity of IoT. Our deep IoT knowledge and experience, global reach, purpose-built solutions, and deployment agility accelerate and materially impact our customers' business outcomes.

Read More

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Semtech Expands LoRa® Portfolio with New Transceiver Featuring Long Range, Low Power Consumption, LoRaWAN® Standard and Global Connectivity

Semtech | March 17, 2023

Semtech Corporation (Nasdaq: SMTC), a high-performance semiconductor, IoT systems and Cloud connectivity service provider, today announced the expansion of its market leading LoRa® portfolio with a new transceiver for use in Internet of Things (IoT) end points that provides lower power consumption, global connectivity and long range. The new LoRa Connect™ LR1121 brings the best LoRa transceiver RF performance to date with the multi-band versatility permitting a single, low-power chip to be used anywhere in the world. It is pin compatible with the current LoRa Edge™ devices, allowing module makers such as Murata to have a single hardware design for a wide range of applications, with global connectivity. Likewise, Integrated Passive Devices such as Johanson Technology can readily be used alongside the LoRa Connect LR1121 to offer a smaller footprint, reduce time to market and minimize design iterations. The highly integrated LoRa Connect LR1121 transceiver provides LoRaWAN connectivity for terrestrial low power wide area networks (LPWAN) operating at 470MHz, 868MHz and 915MHz; it also provides LoRa 2.4GHz and the S-band for direct connection to satellites. “Semtech’s LoRa Connect is targeting the connectivity challenges faced by the industry today enabling widespread adoption and reinforcing LoRa’s position as the de-facto platform for IoT,” said Robert Comanescu, senior director of the IoT Chips Business at Semtech. “We continue to invest in improving LoRa technology and enriching our product portfolio with multi-band LoRa support and LoRa Cloud™ services that will provide best in class, sustainable, ubiquitous and global IoT connectivity.” New modules and reference designs, developed in partnership with Johanson and Murata, are ready at launch and offer a smaller form factor, lower assembly costs and faster time to market. Murata’s Type 2GT module, currently supporting the LoRa Edge LR1110 and LR1120 products, is also now supporting the LoRa Connect LR1121, offering a turnkey solution for lower cost assembly and faster time to market with a pre-certified LR1121 variant readily available. "By collaborating with Semtech on this offering, we are leveraging both companies’ leadership and expertise to create the most needed solution in the IoT market which provides multi-band LoRa® and long range - frequency hopping spread spectrum (LR-FHSS) communication over sub-GHz and 2.4GHz ISM bands as well as licensed S-Band for satellites," said Sasaki Akira, general manager of Connectivity Module Marketing, Murata. "The new multi-band module allows designers to develop products with a faster time to market by minimizing BOM size, cost and complexity." Likewise, Johanson Technology’s IPD is also compatible with the LR1121 and replaces many RF passives, allowing a smaller form factor and lower assembly costs. A reference design is available now on the Semtech website to jumpstart chip down designs. About Semtech Semtech’s LoRa chip-to-Cloud platform is a globally adopted long range, low power solution for Internet of Things (IoT) applications, enabling the rapid development and deployment of long range, ultra-low power and cost efficient IoT networks, gateways, sensors, module products, and IoT services worldwide. Semtech’s LoRa technology provides the communication layer for the LoRaWAN® standard, which is maintained by the LoRa Alliance®, an open IoT alliance for Low Power Wide Area Network (LPWAN) applications that has been used to deploy IoT networks in over 173 countries. Semtech is a founding member of the LoRa Alliance and produces the “The WAN Network Show” podcast to connect massive IoT end users to operators of LoRaWAN networks around the world. With the proliferation of LoRa devices and the LoRaWAN standard, the LoRa Developer Portal is a technical support platform for IoT innovators to learn, connect, collaborate, and find resources to help accelerate product development efforts and expedite time to market. To learn more about how LoRa enables IoT and creates a more sustainable and smarter planet, visit Semtech’s LoRa site.

Read More