Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

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ENTERPRISE IOT

Skyworks and Sequans Introduce the World’s Smallest LTE-M/NB-IoT System-in-Package Solution

Skyworks | November 18, 2022

Skyworks Solutions, Inc. and Sequans Communications S.A. introduced the SKY66431, a 5G Massive IoT SiP (system-in-package) solution. This next-generation SiP combines Sequans’ Monarch 2 modem with Skyworks’ industry-leading RF front-end solution, creating the world’s smallest LTE-M/NB-IoT connectivity platform in a single package. Essential to critical infrastructure, low-power wide-area network (LPWAN) products meet stringent operational requirements for durability, battery lifespan and reliability. Designed to address the increasing demand for form-factor driven cellular LPWAN end points, the SKY66431 is ideally suited for utility meters, asset trackers, security and alert systems and other battery-powered devices such as wearable medical and fleet management. The number of installed LPWAN devices is expected to reach 2.4 billion by 20261. The SKY66431 is a highly integrated multi-band, multi-chip SiP supporting 5G Massive IoT platforms, offering high performance connectivity with ultra-low power consumption. Its native 23 dBm front-end module leverages Skyworks’ RF design and advanced packaging expertise that optimizes reliability in demanding environments and allows for extremely small footprint designs while maintaining simplified PCB design rules. With SiP form factor-enabling miniaturization and fully encapsulated silver-free conformal shielding, the SKY66431 package is a key differentiator enabling ultra-compact, flexible and robust end-product designs. The SKY66431 is being certified by a number of industry and regulatory agencies, as well as multiple network operators. This SiP is available now for select customers, with general availability expected in the first quarter of 2023. “As modern connected devices evolve, Skyworks’ extensive expertise within this market and advanced packaging technologies allow us to drive improvements in power consumption, size and advanced connectivity features to meet the rigorous performance requirements of our customers,” said Stefan Fulga, senior director of marketing for IoT and emerging products at Skyworks. “The SKY66431 SiP enables simplified, yet high performance designs that operate reliably worldwide, accelerating time-to-market for our customers.” “The new SKY66431 SiP is a compelling IoT connectivity solution, It is a comprehensive, all-in-one platform combining the technologies of two industry leaders who have included all of the critical components needed in one powerful, tiny SiP that is ideal for a wide range of IoT applications, from wearables, including medical devices and trackers, to sophisticated smart utility meters, requiring advanced packaging and capabilities.” Georges Karam, Sequans’ CEO To learn more about the SKY66431 SiP, please visit: sequans.com/products/monarch-2-sip/. Skyworks will be exhibiting at Electronica in Stand B5-138, taking place in Munich from Nov. 15-18, 2022, where the company will be highlighting its latest infrastructure, IoT, automotive, timing and power solutions. About Sequans Sequans Communications S.A. is a leading developer and supplier of cellular IoT connectivity solutions, providing chips and modules for 5G/4G massive and broadband IoT. For 5G/4G massive IoT applications, Sequans provides a comprehensive product portfolio based on its flagship Monarch LTE-M/NB-IoT and Calliope Cat 1 chip platforms, featuring industry-leading low power consumption, a large set of integrated functionalities, and global deployment capability. For 5G/4G broadband IoT applications, Sequans offers a product portfolio based on its Cassiopeia Cat 4/Cat 6 4G and high-end Taurus 5G chip platforms, optimized for low-cost residential, enterprise, and industrial applications. Founded in 2003, Sequans is based in Paris, France with additional offices in the United States, United Kingdom, Israel, Hong Kong, Singapore, Finland, Taiwan, South Korea, and China. Visit Sequans online at www.sequans.com, and follow us on Facebook, Twitter and Linked-In. About Skyworks Skyworks Solutions, Inc. is empowering the wireless networking revolution. Our highly innovative analog and mixed signal semiconductors are connecting people, places and things spanning a number of new and previously unimagined applications within the aerospace, automotive, broadband, cellular infrastructure, connected home, defense, entertainment and gaming, industrial, medical, smartphone, tablet and wearable markets. Skyworks is a global company with engineering, marketing, operations, sales and support facilities located throughout Asia, Europe and North America and is a member of the S&P 500® and Nasdaq-100® market indices.

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DEVICES

ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

ironSource | November 24, 2022

ironSource a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Luna is the first to market with such a partnership with Sensor Tower. The companies currently offer two complementary solutions. Sensor Tower offers a rich selection of industry data points, including share of impressions by app, competitor keyword analysis, and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, utilizing an efficient bid optimization algorithm, and editing campaigns in bulk. Currently, app marketers extract market data from Sensor Tower, analyze it to see which keywords they’re already bidding against, and then import new keywords into Luna. This platform partnership will streamline this process, by making Sensor Tower’s data instantly and continuously accessible directly within the Luna platform, unifying keyword mining with keyword management and optimization. “Continuously unlocking scale is one of the key challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize thousands of relevant keywords, and this partnership is a huge step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now, app marketers will be able to unlock new keywords and then seamlessly execute campaign adjustments in a fully automated way, all in one platform. We’re delighted to be the first app marketing platform to partner with Sensor Tower, helping app marketers to reach their full potential.” “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads, Partnering with ironSource Luna will enable our customers to more seamlessly power real business success by connecting our insights with the ability to execute campaign adjustments to drive performance.” Greg Rosen, Chief Product Officer at Sensor Tower All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data within the platform once they have connected Apple Search Ads as a channel in Luna. About Sensor Tower Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage, and trend insights across digital devices enable firms from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy.

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INDUSTRIAL IOT

Sumitomo Corporation of Americas Makes Strategic Investment in IoT Software Company ClearBlade

Sumitomo Corporation of Americas | November 25, 2022

Sumitomo Corporation of Americas ("SCOA") announced today its investment in ClearBlade, an Internet of Things (IoT) company headquartered in Austin, Texas. SCOA's investment will help the company expand its operations internationally and provide SCOA and affiliated companies' access to ClearBlade's world-class software. ClearBlade's IoT, Edge, and AI software has been in use at some of the largest companies in North America, spanning several industries including transportation, energy, industrial products, and manufacturing. The company has proven success at scale and is ready to expand its operations around the world. Their software is both flexible and scalable. The new growth capital provided by SCOA and other investors will be used to help grow ClearBlade's software install base and to support those customers via SCSK USA Inc., a Sumitomo Corporation's IT service company. Looking ahead, ClearBlade sees significant opportunities in the transportation and energy sectors. Their recent launch on the Google Cloud Platform has brought them substantial new SaaS business from around the world, specifically in the Asia Pacific region. "We are thrilled to announce our participation in ClearBlade's growth to provide efficient, scalable, IoT solutions across multiple industries, SCOA and ClearBlade have been working together over the past few years and we are excited to build on the trust and success we have developed together. Globally, Sumitomo Corporation is engaged in many digital transformation projects and we look forward to drawing on our experience and collaborating with ClearBlade. ClearBlade has many innovative and strategic benefits over other IoT companies, and the ecosystem ClearBlade is creating will help bring their unique technology into several new markets." Taketo Kokubo, Senior Vice President and General Manager, Media & Digital Business Group, Sumitomo Corporation of Americas "Since 2007, ClearBlade has been delivering the most flexible, secure, and scalable software available for IoT. Our award-winning, patented approach is built differently than all others and it is proven at scale across multiple industries," said Eric Simone, Founder, and CEO of ClearBlade. "We are extremely excited to be partnering with SCOA, bringing our innovative technology to Sumitomo business and joint customers around the world." SCOA is an avid investor in digital and advanced technology and ClearBlade marks the company's first foray into the commercial IoT and Edge computing space in the Americas. With its integrated global network, ties to emerging technologies, and longstanding relationships throughout several markets, SCOA is well-positioned to help ClearBlade achieve its growth goals. Furthermore, this investment aligns with SCOA's company digital transformation initiatives and is a strategic move by SCOA to aid in those efforts. About ClearBlade ClearBlade, Inc., headquartered in Austin, Texas, is a privately held Internet of Things (IoT) software company. ClearBlade is an emerging leader in IoT, Edge computing, and AI software across multiple markets including transportation, energy, industrial products, and manufacturing. For more information about ClearBlade, Inc. visit the company's website at www.clearblade.com. About Sumitomo Corporation of Americas Established in 1952 and headquartered in New York City, Sumitomo Corporation of Americas (SCOA) has eight offices in major U.S. cities. SCOA is the largest subsidiary of Sumitomo Corporation, one of the world's leading traders of goods and services. As an integrated business enterprise, the firm has emerged as a major organizer of multinational projects, an expediter of ideas, an important international investor and financier, and a powerful force for distribution of products and global communications through a network of offices worldwide. Its core business units include Tubular Products, Environment and Infrastructure, Steel and Non Ferrous Metals, Transportation and Construction Systems, Chemicals and Electronics, Media and IOT Applications, Real Estate, Mineral Resources and Energy, and Food.

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ENTERPRISE IOT

Skyworks and Sequans Introduce the World’s Smallest LTE-M/NB-IoT System-in-Package Solution

Skyworks | November 18, 2022

Skyworks Solutions, Inc. and Sequans Communications S.A. introduced the SKY66431, a 5G Massive IoT SiP (system-in-package) solution. This next-generation SiP combines Sequans’ Monarch 2 modem with Skyworks’ industry-leading RF front-end solution, creating the world’s smallest LTE-M/NB-IoT connectivity platform in a single package. Essential to critical infrastructure, low-power wide-area network (LPWAN) products meet stringent operational requirements for durability, battery lifespan and reliability. Designed to address the increasing demand for form-factor driven cellular LPWAN end points, the SKY66431 is ideally suited for utility meters, asset trackers, security and alert systems and other battery-powered devices such as wearable medical and fleet management. The number of installed LPWAN devices is expected to reach 2.4 billion by 20261. The SKY66431 is a highly integrated multi-band, multi-chip SiP supporting 5G Massive IoT platforms, offering high performance connectivity with ultra-low power consumption. Its native 23 dBm front-end module leverages Skyworks’ RF design and advanced packaging expertise that optimizes reliability in demanding environments and allows for extremely small footprint designs while maintaining simplified PCB design rules. With SiP form factor-enabling miniaturization and fully encapsulated silver-free conformal shielding, the SKY66431 package is a key differentiator enabling ultra-compact, flexible and robust end-product designs. The SKY66431 is being certified by a number of industry and regulatory agencies, as well as multiple network operators. This SiP is available now for select customers, with general availability expected in the first quarter of 2023. “As modern connected devices evolve, Skyworks’ extensive expertise within this market and advanced packaging technologies allow us to drive improvements in power consumption, size and advanced connectivity features to meet the rigorous performance requirements of our customers,” said Stefan Fulga, senior director of marketing for IoT and emerging products at Skyworks. “The SKY66431 SiP enables simplified, yet high performance designs that operate reliably worldwide, accelerating time-to-market for our customers.” “The new SKY66431 SiP is a compelling IoT connectivity solution, It is a comprehensive, all-in-one platform combining the technologies of two industry leaders who have included all of the critical components needed in one powerful, tiny SiP that is ideal for a wide range of IoT applications, from wearables, including medical devices and trackers, to sophisticated smart utility meters, requiring advanced packaging and capabilities.” Georges Karam, Sequans’ CEO To learn more about the SKY66431 SiP, please visit: sequans.com/products/monarch-2-sip/. Skyworks will be exhibiting at Electronica in Stand B5-138, taking place in Munich from Nov. 15-18, 2022, where the company will be highlighting its latest infrastructure, IoT, automotive, timing and power solutions. About Sequans Sequans Communications S.A. is a leading developer and supplier of cellular IoT connectivity solutions, providing chips and modules for 5G/4G massive and broadband IoT. For 5G/4G massive IoT applications, Sequans provides a comprehensive product portfolio based on its flagship Monarch LTE-M/NB-IoT and Calliope Cat 1 chip platforms, featuring industry-leading low power consumption, a large set of integrated functionalities, and global deployment capability. For 5G/4G broadband IoT applications, Sequans offers a product portfolio based on its Cassiopeia Cat 4/Cat 6 4G and high-end Taurus 5G chip platforms, optimized for low-cost residential, enterprise, and industrial applications. Founded in 2003, Sequans is based in Paris, France with additional offices in the United States, United Kingdom, Israel, Hong Kong, Singapore, Finland, Taiwan, South Korea, and China. Visit Sequans online at www.sequans.com, and follow us on Facebook, Twitter and Linked-In. About Skyworks Skyworks Solutions, Inc. is empowering the wireless networking revolution. Our highly innovative analog and mixed signal semiconductors are connecting people, places and things spanning a number of new and previously unimagined applications within the aerospace, automotive, broadband, cellular infrastructure, connected home, defense, entertainment and gaming, industrial, medical, smartphone, tablet and wearable markets. Skyworks is a global company with engineering, marketing, operations, sales and support facilities located throughout Asia, Europe and North America and is a member of the S&P 500® and Nasdaq-100® market indices.

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DEVICES

ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

ironSource | November 24, 2022

ironSource a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Luna is the first to market with such a partnership with Sensor Tower. The companies currently offer two complementary solutions. Sensor Tower offers a rich selection of industry data points, including share of impressions by app, competitor keyword analysis, and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, utilizing an efficient bid optimization algorithm, and editing campaigns in bulk. Currently, app marketers extract market data from Sensor Tower, analyze it to see which keywords they’re already bidding against, and then import new keywords into Luna. This platform partnership will streamline this process, by making Sensor Tower’s data instantly and continuously accessible directly within the Luna platform, unifying keyword mining with keyword management and optimization. “Continuously unlocking scale is one of the key challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize thousands of relevant keywords, and this partnership is a huge step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now, app marketers will be able to unlock new keywords and then seamlessly execute campaign adjustments in a fully automated way, all in one platform. We’re delighted to be the first app marketing platform to partner with Sensor Tower, helping app marketers to reach their full potential.” “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads, Partnering with ironSource Luna will enable our customers to more seamlessly power real business success by connecting our insights with the ability to execute campaign adjustments to drive performance.” Greg Rosen, Chief Product Officer at Sensor Tower All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data within the platform once they have connected Apple Search Ads as a channel in Luna. About Sensor Tower Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage, and trend insights across digital devices enable firms from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy.

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INDUSTRIAL IOT

Sumitomo Corporation of Americas Makes Strategic Investment in IoT Software Company ClearBlade

Sumitomo Corporation of Americas | November 25, 2022

Sumitomo Corporation of Americas ("SCOA") announced today its investment in ClearBlade, an Internet of Things (IoT) company headquartered in Austin, Texas. SCOA's investment will help the company expand its operations internationally and provide SCOA and affiliated companies' access to ClearBlade's world-class software. ClearBlade's IoT, Edge, and AI software has been in use at some of the largest companies in North America, spanning several industries including transportation, energy, industrial products, and manufacturing. The company has proven success at scale and is ready to expand its operations around the world. Their software is both flexible and scalable. The new growth capital provided by SCOA and other investors will be used to help grow ClearBlade's software install base and to support those customers via SCSK USA Inc., a Sumitomo Corporation's IT service company. Looking ahead, ClearBlade sees significant opportunities in the transportation and energy sectors. Their recent launch on the Google Cloud Platform has brought them substantial new SaaS business from around the world, specifically in the Asia Pacific region. "We are thrilled to announce our participation in ClearBlade's growth to provide efficient, scalable, IoT solutions across multiple industries, SCOA and ClearBlade have been working together over the past few years and we are excited to build on the trust and success we have developed together. Globally, Sumitomo Corporation is engaged in many digital transformation projects and we look forward to drawing on our experience and collaborating with ClearBlade. ClearBlade has many innovative and strategic benefits over other IoT companies, and the ecosystem ClearBlade is creating will help bring their unique technology into several new markets." Taketo Kokubo, Senior Vice President and General Manager, Media & Digital Business Group, Sumitomo Corporation of Americas "Since 2007, ClearBlade has been delivering the most flexible, secure, and scalable software available for IoT. Our award-winning, patented approach is built differently than all others and it is proven at scale across multiple industries," said Eric Simone, Founder, and CEO of ClearBlade. "We are extremely excited to be partnering with SCOA, bringing our innovative technology to Sumitomo business and joint customers around the world." SCOA is an avid investor in digital and advanced technology and ClearBlade marks the company's first foray into the commercial IoT and Edge computing space in the Americas. With its integrated global network, ties to emerging technologies, and longstanding relationships throughout several markets, SCOA is well-positioned to help ClearBlade achieve its growth goals. Furthermore, this investment aligns with SCOA's company digital transformation initiatives and is a strategic move by SCOA to aid in those efforts. About ClearBlade ClearBlade, Inc., headquartered in Austin, Texas, is a privately held Internet of Things (IoT) software company. ClearBlade is an emerging leader in IoT, Edge computing, and AI software across multiple markets including transportation, energy, industrial products, and manufacturing. For more information about ClearBlade, Inc. visit the company's website at www.clearblade.com. About Sumitomo Corporation of Americas Established in 1952 and headquartered in New York City, Sumitomo Corporation of Americas (SCOA) has eight offices in major U.S. cities. SCOA is the largest subsidiary of Sumitomo Corporation, one of the world's leading traders of goods and services. As an integrated business enterprise, the firm has emerged as a major organizer of multinational projects, an expediter of ideas, an important international investor and financier, and a powerful force for distribution of products and global communications through a network of offices worldwide. Its core business units include Tubular Products, Environment and Infrastructure, Steel and Non Ferrous Metals, Transportation and Construction Systems, Chemicals and Electronics, Media and IOT Applications, Real Estate, Mineral Resources and Energy, and Food.

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