Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More

Events

Related News

THOUGHT LEADERS COME TOGETHER TO DISCUSS THE FUTUREOF DEVELOPER RELATIONS IN A REMOTE-FIRST WORLD

SlashData | September 19, 2020

news image

For immediate release London, United Kingdom Media contact at SlashData Ltd. Viktorija Ignataviciute viktorija@slashdata.co Best practises engaging Open Source and DevOps developers Developer trends; Tracking Covid effect on the industry While industries...

Read More

Devices

EVERSPIN ANNOUNCES COMMERCIAL AVAILABILITY OF ITS EMXXLX STT-MRAM DEVICES

Everspin | November 07, 2022

news image

Everspin Technologies, Inc. (NASDAQ: MRAM), the world’s leading developer and manufacturer of Magnetoresistive Random Access Memory (MRAM) persistent memory solutions, announced today that its newest, high-density STT-MRAM product family, the EMxxLX, is now commercially available. The EMxxLX technology, announced earlier this year, is the highest-performing persistent memory available today. It is ideal for use in electronic systems where data persistence and integrity, low power, low late...

Read More

INTRODUCING THE NOW PLATFORM - THE FIRST PARTNERSHIP BETWEEN ORIGIN AND NAMI

Origin | January 12, 2022

news image

Origin Wireless™ Inc. ("Origin") and nami.ai Pte. Ltd. ("nami") today announced the launch of their 'now' initiative (nami origin wi-fi sensing). The now platform brings together two industry leaders to offer companies and brands an all-in-one solution, combining AI, software and hardware to deploy intelligent Wi-Fi sensing to their customers. Being a cost-efficient, turnkey solution, the now platform speeds up the time to market for IoT providers...

Read More

Devices

THINK SILICON AND AMBIQ EMPOWER ULTRA-LOW POWER IOT DEVICES WITH SMARTPHONE-CLASS, 3D-LIKE GRAPHICS

Think Silicon, Ambiq | May 20, 2021

news image

Think Silicon S.A., a leading provider of ultra-low-power GPU IP for embedded systems, and Ambiq, an industry leader in ultra-low-power microcontrollers (MCU), System-on-Chips (SoC), and Real-time Clocks (RTC), revealed today that they are collaborating to offer high-end graphics capabilities to daily wearable device designers. Ambiq's newest Apollo4 SoC family also includes Think Silicon's NEMA® pico GPU and NEMA dc display controller IP to provide high-performance, l...

Read More
news image

THOUGHT LEADERS COME TOGETHER TO DISCUSS THE FUTUREOF DEVELOPER RELATIONS IN A REMOTE-FIRST WORLD

SlashData | September 19, 2020

For immediate release London, United Kingdom Media contact at SlashData Ltd. Viktorija Ignataviciute viktorija@slashdata.co Best practises engaging Open Source and DevOps developers Developer trends; Tracking Covid effect on the industry While industries...

Read More
news image

Devices

EVERSPIN ANNOUNCES COMMERCIAL AVAILABILITY OF ITS EMXXLX STT-MRAM DEVICES

Everspin | November 07, 2022

Everspin Technologies, Inc. (NASDAQ: MRAM), the world’s leading developer and manufacturer of Magnetoresistive Random Access Memory (MRAM) persistent memory solutions, announced today that its newest, high-density STT-MRAM product family, the EMxxLX, is now commercially available. The EMxxLX technology, announced earlier this year, is the highest-performing persistent memory available today. It is ideal for use in electronic systems where data persistence and integrity, low power, low late...

Read More
news image

INTRODUCING THE NOW PLATFORM - THE FIRST PARTNERSHIP BETWEEN ORIGIN AND NAMI

Origin | January 12, 2022

Origin Wireless™ Inc. ("Origin") and nami.ai Pte. Ltd. ("nami") today announced the launch of their 'now' initiative (nami origin wi-fi sensing). The now platform brings together two industry leaders to offer companies and brands an all-in-one solution, combining AI, software and hardware to deploy intelligent Wi-Fi sensing to their customers. Being a cost-efficient, turnkey solution, the now platform speeds up the time to market for IoT providers...

Read More
news image

Devices

THINK SILICON AND AMBIQ EMPOWER ULTRA-LOW POWER IOT DEVICES WITH SMARTPHONE-CLASS, 3D-LIKE GRAPHICS

Think Silicon, Ambiq | May 20, 2021

Think Silicon S.A., a leading provider of ultra-low-power GPU IP for embedded systems, and Ambiq, an industry leader in ultra-low-power microcontrollers (MCU), System-on-Chips (SoC), and Real-time Clocks (RTC), revealed today that they are collaborating to offer high-end graphics capabilities to daily wearable device designers. Ambiq's newest Apollo4 SoC family also includes Think Silicon's NEMA® pico GPU and NEMA dc display controller IP to provide high-performance, l...

Read More

Resources

resource image

Industrial IoT

The ripple effect

Whitepaper

resource image

Devices, Industrial IoT

Application Layer Protocols for Networking

infographic

Events

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More