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Welcome to Digital323! We're the IT Managed Services company you've been looking for! Our passion is providing our customers with an excellent IT experience with the perfect combination of skill, professionalism and compassion. Experience the Digital Difference! Caring. Trusted. Leadership.
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New Digi ConnectCore MP1 Family of System-On-Modules Extends Digi’s IoT Solutions for Medical, Transportation and Industrial Sectors

June 23, 2022

Digi International, a leading global provider of Internet of Things (IoT) solutions, connectivity products and services, today extended its IoT solution portfolio with the unveiling of its new Digi ConnectCore® MP1 family of system-on-modules (SOMs). The MP1 is the industry’s smallest STM32MP1 SOM that integrates Wi-Fi, Bluetooth and wired connectivity without comprising design flexibility.

This solution is made complete with its Connected Device platform as well as its well-tested development tools and design support. This makes Digi ConnectCore MP1 SOMs a cost-effective wireless solution for original equipment manufacturers (OEMs) seeking to reduce risk and effort in their product development. Ideal Digi ConnectCore MP1 applications include handheld products with cameras and/or displays such as medical devices, environmental test equipment, industrial human machine interfaces, or headless devices such as EV charging stations, renewable-energy controllers and others.

Leveraging both new and market-proven STM32MP1 micro processing units (MPUs) from STMicroelectronics (STM), Digi ConnectCore MP1 SOMs offer more features with a lower total cost of ownership. The form factor is smaller than a postage stamp (29x29 mm), which is ideal for form-factor-challenged applications with low-profile requirements. These off-the-shelf family of Digi ConnectCore MP1 SOMs bring scalability, compatibility and pre-certified wireless connectivity in a solution suitable for a broad range of applications in the healthcare, transportation and industrial sectors.

The unique Digi SMTplus™ surface-mount form factor provides design flexibility by enabling more complex applications through land grid array (LGA) pads and less complex applications using edge-castellated pads. By eliminating the need for connectors, ConnectCore SOMs shrink the bill of materials and offer greater suitability for high-vibration and harsh environment applications where connectors are prohibitive.

Small Form Factor Packed with High-Performance Features

  • STM32MP15x, single/dual Cortex-A7 @ 650 MHz
  • Cortex-M4 companion processing core for real-time tasks (STM32MP15x only)
  • Pre-certified Wi-Fi 5 802.11a/b/g/n/ac + Bluetooth 5.0 (including DLE) option
  • Up to 1 GB SLC NAND flash, up to 1 GB DDR3
  • Unique ultra-low power and wake-up state management
  • Dual 10/100/1000 Ethernet connectivity (single 10/100/1000 Eth for STM32MP15x)
  • Fully validated embedded Linux software platform (Digi Embedded Yocto)
  • Digi TrustFence® embedded security framework – ready-to-use security features
  • Off-the-shelf development board and low-cost gateway reference design
  • Industrial reliability and operating temperature with leading hardware warranty


“Digi ConnectCore MP1 SOMs respond to the challenge of building intelligent, connected and secure wireless products in strongly regulated markets such as the healthcare, transportation, and industrial sectors, Unlike other SOMs, Digi ConnectCore MP1 provides a scalable, highly integrated solution that encompasses a complete set of development tools, design support, software, and security building blocks to accelerate time to market. Digi also provides remote management and security services to simplify deployment and ongoing maintenance throughout the entire product lifecycle.”

Andreas Burghart, Senior Product Manager with Digi

About Digi International
Digi International is a leading global provider of IoT connectivity products, services, and solutions. It helps companies create next-generation connected products and deploy and manage critical communications infrastructures in demanding environments with high levels of security and reliability. Founded in 1985, Digi has helped customers connect more than 100 million things and counting.

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July 04, 2022

The Digi XBee LR, the first XBee-class pre-integrated and pre-certified wireless communication module for sensors and end-nodes using LoRaWAN, was revealed by Digi International, a leading global provider of Internet of Things (IoT) connectivity devices, solutions, and services, today. Digi offers a full IoT solution with automated provisioning and deployment to support businesses in achieving significant ROI and quicker market access. In addition, Digi X-ON, its Low-Power Wide Area (LPWA) IoT data cloud platform, is combined with the rich connectivity, device, and gateway management capabilities of Digi X-ON. With more than 20 million deployed devices, the Digi XBee LR module adds a new connectivity option to one of the most extensively used wireless IoT module footprints. As a result, OEMs are free to construct cutting-edge public or private cloud solutions for businesses in the agriculture, energy, logistics, manufacturing, utilities, and other sectors, thanks to this fully developed, tested, and certified module. These applications can include utility metering, building automation, remote asset monitoring, precision irrigation, and more. Digi XBee LR can offer cloud connectivity with Digi and non-Digi LoRaWAN gateways and LoRaWAN network server cloud tools thanks to support for the LoRaWAN protocol. The initial shipment of the product will come in an MMT form factor with SMT and TH variations.

“Digi is excited to announce this highly anticipated addition to the XBee family. Not only are we expanding the powerful Digi XBee ecosystem with the addition of LoRaWAN technology, LoRaWAN customers can also leverage our highly scalable Digi X-ON cloud platform to enable faster time to market and easy to deploy solution with advanced data services for our customers,” 

Steve Ericson, Vice President and General Manager of Digi’s OEM Solutions division

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June 23, 2022

Aetina Corporation, a developer of high-performance GPGPU and edge AI computing solutions, and Fibocom, a world leader in IoT (Internet of Things) wireless solutions and wireless communication modules, announced their partnership at Embedded World 2022. By integrating Fibocom's 5G R16-compliant module FM160-EAU with Aetina's AN810-XNX AI edge computing platform, the two companies want to enhance robots, UAV, industrial IoT, smart healthcare, and other applications. AIoT, or artificial intelligence and the internet of things, has created new opportunities for a day when people can make decisions more quickly and intelligently. AIoT's quick response times are the result of moving computational power to the edge. The world's top platform for high-performance and energy-efficient AI computing is Aetina AN810-XNX, which is based on NVIDIA Jetson Xavier NX. This edge computing platform fully supports M.2 devices with extension slots, which help developers rapidly and easily increase their systems' I/O connection and communication capabilities. While analyzing and learning from data with lightning-fast precision, 5G enables AIoT to get over the data-transmission barrier. Fibocom FM160-EAU is a high-performance 5G M.2 module that complies with 3GPP Release16 (R16) standards and supports NR Carrier Aggregation (CA), which improves the 5G user experience with lightning-fast speed, expanded coverage, higher throughput, and increased capacity. The FM160-EAU offers increased 5G R16 capabilities to the edge through integration with Aetina's AN810-XNX AI edge computing platform, enabling enterprises and industry to take advantage of intelligent and autonomous decision-making. Future collaboration between Fibocom and Aetina will focus on improving AI edge computing solutions built on the Nvidia Jetson AGX Orin platform with a high-performance 5G module that adheres to the most recent 3GPP standards. Fibocom and Aetina are dedicated to advancing the development of 5G AIoT in cooperation with industry partners. "Aetina has been building a wide and strong ecosystem network in global edge AI industry. This partnership with Fibocom benefits our clients with their growing demand of developing reliable AI platforms with real-time connectivity at the edge," said Austin Lin, Jetson Series Product Division Head, Aetina.

"Our collaboration with Aetina reflects Fibocom's commitment to building out the AIoT world. By bringing 5G capacities to the edge, AIoT can deliver on the full promise of its potential, ushering in a new era of massive connectivity that will revolutionize how we live, work and play," 

Simon Tao, General Manager of MBB Product Management Dept., Fibocom

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Trail Blazers

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Sangram VajreCo-founder & Chief EvangelistTerminusSangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Andrea Lechner-BeckerChief Marketing OfficerLeadMDAndrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Ed BreaultChief Marketing OfficerAprimoEd Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.

MEDIA 7: What’s your superpower?
ED BREAULT:
 I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.

M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years?
EB:
There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game.

Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Guest Authors

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Okolosi Rewa Akpojaro
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Shelly Megan
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Kibo Hutchinson
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KULBHUSHAN NIKAM
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Mahipal Nehra
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Jim West
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swapnil khumbhar
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