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February 02, 2022
Lantronix Inc., a global provider of secure turnkey solutions for intelligent IT and Internet of Things (IoT), today announced its launch of application-specific industrial IoT solutions that address concerns in Industry 4.0, Security and Transport markets with its G520 Series Smart cellular IoT devices and services. Now available are the G520 Industrial, a competitive cellular industrial protocol converter router; and G520 Security, a high-speed LTE CAT13 and 5G communication router to reduce cybersecurity threats. G520 Transport will be launched later in 2022.
The G520 industrial and security gateways offer a complete solution and comes pre-configured with Lantronix’s award-winning ConsoleFlow™ cloud-based device management, which increases operational efficiency by providing a single pane from which to manage remote assets. It also comes pre-configured for Lantronix Connectivity Services, which provide North American and global cellular data plans and VPN security with an easy-to-use cloud platform to manage SIMs and services.
“In response to the rapidly growing Industrial IoT market, Lantronix delivers competitive solutions that address and solve the market’s challenges. Our offerings of software, hardware and connectivity services provide our customers with the proven integration and ease-of-use needed for success in today’s IoT-driven world.”
According to Berg Insight, global cellular IoT device shipments increased by 14 percent in 2020 to reach 302.7 million units and are forecasted to grow at a compound annual growth rate (CAGR) of 15.8 percent to reach 629.6 million units by 2025.
Now available are:
- G520 Industrial, which is an industrial-grade competitive Protocol conversion router with LTE communication, multiple interfaces and Fieldbus protocol conversions (e.g., Modbus, DNP3 and IEC) that are provisioned in minutes using the ConsoleFlow platform.
- G520 Security, which supports high-speed LTE cat13 and 5G, reducing the possibility of cyberattacks with its dedicated quantum Security chip and Lantronix’s proprietary InfiniShield™ software suite while its small form factor and Power Over Ethernet function simplify deployment.
Coming soon is:
- G520 Transport, which delivers the ultimate hybrid solution based on Lantronix’s 25 years of experience in telematics gateways and Wi-Fi mobile routing. With Wi-Fi on vehicle, location base, sensor enabled and CAN bus reading, G520 Transport is an easy-to-deploy and safely managed solution.
About Lantronix
Lantronix Inc. is a global provider of secure turnkey solutions for the Internet of Things (IoT) and Remote Environment Management (REM), offering Software as a Service (SaaS), connectivity services, engineering services and intelligent hardware. Lantronix enables its customers to accelerate time to market and increase operational up-time and efficiency by providing reliable, secure and connected Intelligent Edge IoT and Remote Management Gateway solutions. Lantronix’s products and services dramatically simplify the creation, development, deployment and management of IoT and IT projects across Robotics, Automotive, Wearables, Video Conferencing, Industrial, Medical, Logistics, Smart Cities, Security, Retail, Branch Office, Server Room, and Datacenter applications.
December 23, 2024
The dominance of Chinese IoT vendors in India's market has raised security concerns due to data privacy risks, foreign surveillance threats, and India's dependence on low-cost solutions from Chinese firms. In India, where, on the one hand, digitalization is rapidly growing, IoT devices are being used in everything from smart homes to critical infrastructure.
Industries are integrating industrial equipment with IoT to become technically robust so that real-time monitoring of equipment can be done and they can be controlled as per the requirements. There was a time when Chinese smartphones covered the Indian market, and today, IoT devices are moving on the same path. The biggest reason for this is their market penetration strategy. They reach their target audience with devices at a very low price, which are much more affordable for the audience. Apart from this, there are some other reasons too, let’s check them out. As we just discussed, Chinese vendors always work on cost-efficiency. Be it smartphones or IoT devices. Chinese companies work on two factors: one is mass production, and the second is operational efficiency. This makes it very beneficial for them to manufacture IoT devices. Their manufacturing cost is extremely low compared to their Western counterparts, making selling them at lower prices easier.
December 17, 2024
Transforma Insights reveals that 5G capabilities will dominate IoT connectivity revenues by 2040 but primarily due to future-proofing, with minimal uplift from advanced 5G SA functionalities. Mobile Network Operators (MNOs) have invested significant sums in upgrading to 5G. In increasing numbers they are also making the further step up to upgrading to a 5G Standalone (5G SA) core network. Much of the promise of 5G comes from the latter, giving MNOs the potential to deliver richer features and functionality including real-time latency, improved reliability, and ‘Quality on Demand’ type features. The combination of Network Exposure Function (NEF) and APIs also offers the potential to monetise 5G’s promise of the programmable network.
In this 46-page report ‘Monetisation of public 5G networks through IoT’, Transforma Insights explores the likely true revenue potential for MNOs by applying the additional capabilities of 5G (and particularly 5G SA) to the Internet of Things.
The report starts with analysis of the key elements of 3GPP Releases 15 to 19 that relate to 5G and IoT. The includes the key functions of 5G New Radio in the form of enhanced Mobile Broadband (eMBB), Ultra Reliable Low Latency Communications (URLLC) and massive Machine Type Communications (mMTC). It also considers features such as network slicing, 5G RedCap, Cellular-V2X, Non-Terrestrial Networks, Network Exposure Function, APIs, edge computing, and much more. Under each sub-section the report considers how the features and functionality could be applied to IoT.
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MEDIA 7: What are you passionate about?
SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family.
M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.
Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.
MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.
M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.
MEDIA 7: What’s your superpower?
ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.
M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years?
EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game.
Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.
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