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TechTarget

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

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Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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Events

Related News

TECHTARGET PRIORITY ENGINE NAMED BEST ACCOUNT BASED MARKETING AND SALES & MARKETING INTELLIGENCE SOLUTION BY SIIA

TechTarget | June 17, 2019

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TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products acr...

Read More

GOOGLE SEEKS ENTERPRISE NOD WITH GCP SERVICES IN IOT, SECURITY

TechTarget | July 26, 2018

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A raft of upgrades this week beef up Google's public cloud, but will they be enough to move the platform dramatically closer to its biggest competitors in the eyes of enterprises? Google Cloud Platform (GCP) has steadily progressed in recent years as a viable public cloud alternative to AWS and Microsoft Azure. The company continues to flesh out that strategy here at the Google Cloud Next user conference with additional GCP services, many still in early preview, around hybrid cloud, security...

Read More

AVNET ANNOUNCES IOT PROGRAMME AND MARKETPLACE

Channellife | January 14, 2020

news image

Avnet is launching a new IoT-specific partner programme designed to provide developers with a place to build complete IoT solutions. Using Avnet's IoTConnect platform, powered by Microsoft's Azure IoT Suite, developers can connect devices that address both the software and hardware needs of IoT solutions. Avnet will be adding a comprehensive marketplace in the coming months, which will allow a developer to write IoT applications to its platform and offer the...

Read More

THE DANGERS OF IOT AND AI

Tech Radar | January 13, 2020

news image

The risks of cybersecurity are more complex than ever. Due to the rise of the Internet of Things (IoT) and Artificial Intelligence (AI), by 2020 every person will generate 1.7 megabytes of information per second. As new technologies evolve, cyber criminals adapt and discover new hacking methods to apprehend sensitive data. AI and IoT have the potential to revolutionise society, but what happens when these new technologies are weaponized by cyber criminals? Unless hardware-based endpoint security...

Read More
news image

TECHTARGET PRIORITY ENGINE NAMED BEST ACCOUNT BASED MARKETING AND SALES & MARKETING INTELLIGENCE SOLUTION BY SIIA

TechTarget | June 17, 2019

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products acr...

Read More
news image

GOOGLE SEEKS ENTERPRISE NOD WITH GCP SERVICES IN IOT, SECURITY

TechTarget | July 26, 2018

A raft of upgrades this week beef up Google's public cloud, but will they be enough to move the platform dramatically closer to its biggest competitors in the eyes of enterprises? Google Cloud Platform (GCP) has steadily progressed in recent years as a viable public cloud alternative to AWS and Microsoft Azure. The company continues to flesh out that strategy here at the Google Cloud Next user conference with additional GCP services, many still in early preview, around hybrid cloud, security...

Read More
news image

AVNET ANNOUNCES IOT PROGRAMME AND MARKETPLACE

Channellife | January 14, 2020

Avnet is launching a new IoT-specific partner programme designed to provide developers with a place to build complete IoT solutions. Using Avnet's IoTConnect platform, powered by Microsoft's Azure IoT Suite, developers can connect devices that address both the software and hardware needs of IoT solutions. Avnet will be adding a comprehensive marketplace in the coming months, which will allow a developer to write IoT applications to its platform and offer the...

Read More
news image

THE DANGERS OF IOT AND AI

Tech Radar | January 13, 2020

The risks of cybersecurity are more complex than ever. Due to the rise of the Internet of Things (IoT) and Artificial Intelligence (AI), by 2020 every person will generate 1.7 megabytes of information per second. As new technologies evolve, cyber criminals adapt and discover new hacking methods to apprehend sensitive data. AI and IoT have the potential to revolutionise society, but what happens when these new technologies are weaponized by cyber criminals? Unless hardware-based endpoint security...

Read More

Resources

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Could the Internet of Things morph into the Abandonment of Things?

Article

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IoT in field services beneficial, but not a priority

Article

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Ready to build a B2B IoT product? Four lessons from B2C pioneers

Article

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IoT, biometry and connected cars

Article

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Could the Internet of Things morph into the Abandonment of Things?

Article

resource image

IoT in field services beneficial, but not a priority

Article

resource image

Ready to build a B2B IoT product? Four lessons from B2C pioneers

Article

resource image

IoT, biometry and connected cars

Article

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More