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Vidyard
Overview
Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.
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December 26, 2024

IoT empowers companies to achieve net-zero emissions through real-time monitoring, energy optimization, predictive maintenance, and renewable energy integration. If the innovations that modern technology is bringing are used properly, not just businesses but our planet can also prosper. The work to save the planet has intensified as global temperature rises and the climate changes. 

Today, governments and industries worldwide are coming forward together to win the race for net zero emissions. In this case, IoT is one such technology that has emerged quite well. 

With the help of IoT platforms, steps are being taken towards achieving zero-emission, which is a very positive sign. IoT connects platforms, systems, devices, and data streams to create a network that optimises operations and transforms them to a new level.

However, IoT technology is not just about operational efficiency; but also a powerful technology that helps companies address challenges to reduce their environmental impact. IoT provides actionable insights and solutions that help businesses achieve sustainability while growing from energy consumption to integration of renewable energy sources.

This blog will discuss how IoT technology helps companies achieve their net-zero goals and make them competitive in this highly competitive world. The journey towards Net-Zero emissions is tough but essential. Here, IoT has emerged as an excellent technology. From optimizing energy use to integrating renewables and from revolutionizing transportation to industrial operations, IoT platform have performed exceptionally well. It is no secret that IoT has bridged the gap between technological advancement and environmental sustainability.

But there are a few problems along the way. These are the problems with cost, complexity, and standardization that need new ideas, teamwork, and dedication. The Internet of Things (IoT) is not just a technology; it is a key part of a sustainable future.

As the world moves towards a greener tomorrow, IoT brings great hope. The hope is to achieve sustainability while staying in competition.

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December 23, 2024

The dominance of Chinese IoT vendors in India's market has raised security concerns due to data privacy risks, foreign surveillance threats, and India's dependence on low-cost solutions from Chinese firms. In India, where, on the one hand, digitalization is rapidly growing, IoT devices are being used in everything from smart homes to critical infrastructure. 

Industries are integrating industrial equipment with IoT to become technically robust so that real-time monitoring of equipment can be done and they can be controlled as per the requirements. There was a time when Chinese smartphones covered the Indian market, and today, IoT devices are moving on the same path. The biggest reason for this is their market penetration strategy. They reach their target audience with devices at a very low price, which are much more affordable for the audience. Apart from this, there are some other reasons too, let’s check them out. As we just discussed, Chinese vendors always work on cost-efficiency. Be it smartphones or IoT devices. Chinese companies work on two factors: one is mass production, and the second is operational efficiency. This makes it very beneficial for them to manufacture IoT devices. Their manufacturing cost is extremely low compared to their Western counterparts, making selling them at lower prices easier.

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Trail Blazers

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Tyler LessardVP MarketingVidyardTyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.

MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD:
Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.

M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL:
In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.

We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue.
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Sangram VajreCo-founder & Chief EvangelistTerminusSangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Andrea Lechner-BeckerChief Marketing OfficerLeadMDAndrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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