Apple is ‘Most Recognisable IoT Brand’ and Google ranked lowest by consumers, says ThroughTek

ThroughTek, leading Internet of Things (IoT) & market-leading Machine-to-Machine (M2M) solutions provider, today announced findings from its “IoT Makers’ Battle Report” that highlights consumers’ brand and device preferences across IoT. The report found nearly half of consumers aware of IoT devices on the market are most familiar with Apple’s IoT devices (48%), while surprisingly only 13 percent are most familiar with Google’s connected devices. Rounding this ranking are Samsung (22%) and Amazon (15%). Beyond familiarity, regarding purchase preference, one in four consumers noting a top preference of an IoT brand most prefer Apple (29%), whereas nearly one in five prefer Samsung (19%), 14 percent Google and 10 percent Amazon. However, one in four consumers lack a clear preference of any brand’s IoT device.