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Big brands embrace convergence of IoT, wearables with commerce

One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.

MasterCard and Amazon were two big presences at the Consumer Electronics Show last week as savvy brands race to grab a piece of the emerging opportunity to make it easy for consumers to repurchase everyday items from smart devices in their homes. Savvy retailers such as Target were also on hand in recognition of the growing demand from consumers for enhancing their homes with technology.

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