Connectivity Standards Alliance, a New Brand in the IoT Space

The Zigbee Alliance, the organization that has become synonymous with low power short-range communication standards, is rebranding as it approaches its twentieth anniversary.

The Alliance's size and reach have grown as a result of its expansion into the Internet of Things (IoT) world, and it believes the time has come for this to be reflected in its name.

Simultaneously, a second brand, Matter, has been unveiled. This protocol, formerly known as Connected Home over IP (CHIP), aims to provide dependable and stable networking of smart home devices, with the promise that devices can operate smoothly together from the beginning and in the future.

According to the statement, a corresponding Matter mark will act as a seal of approval, ensuring that any object built on this specification is durable by nature, stable by design, and compatible at scale.

“This year is historic for the Alliance as our development and activities flourish with the need for smart home and building connectivity,” said Alliance President and CEO Tobin Richardson in a statement.

“It is the ideal time to launch our new brand, positioning the Alliance as the hub for collaboration and the development of IoT standards for our members.”

According to the announcement, the Alliance will continue to grow Zigbee technology and will keep the Zigbee technology name.

Smart Energy, Green Power, and rf4ce are other protocols in the portfolio, and DotDot is a popular language for smart system connectivity.

Over the years, the Alliance has expanded to include over 350 partner organizations and over 3,000 member people who are involved in various aspects of its work.

Among its latest projects, the Alliance is collaborating with the World Economic Forum and the Council on the Connected World to improve global governance and IoT innovation.

The Alliance is proud to have chosen Zigbee for mission-critical radio communications ranging from the compact robotic solar helicopter Ingenuity to Mars' Perseverance rover.

The Alliance also claims that 2020 will be a record-breaking year, with over 560 Zigbee technology devices certified.