DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

Spotlight

While the reality of the M2M market may have fallen short of expectations since its early days, in the 2011 to 2012 period Juniper Research has observed an increasingly coherent approach to the market of both operators and M2M-enablers. On one hand, the interfaces built by companies to manage devices are becoming more sophisticated as the power of the Internet and the cloud are leveraged to their full extent. On the other hand, the automation of delivery and control means that the costs associated with M2M roll outs are reduced, improving the economic viability of M2M projects.

Spotlight

While the reality of the M2M market may have fallen short of expectations since its early days, in the 2011 to 2012 period Juniper Research has observed an increasingly coherent approach to the market of both operators and M2M-enablers. On one hand, the interfaces built by companies to manage devices are becoming more sophisticated as the power of the Internet and the cloud are leveraged to their full extent. On the other hand, the automation of delivery and control means that the costs associated with M2M roll outs are reduced, improving the economic viability of M2M projects.

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