DECK 7 Optimizes Its Strategic Marketing for 2020 Using a Revised ABM Strategy

DECK 7 | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B marketing. The DECK 7 team has created a simple, yet effective framework for executing ABM at scale; it consists of a comprehensive and strategic approach in order to identify, target, engage, activate, and measure success in real-time. DECK 7’s account-based marketing operations are now made even stronger with a personalized content strategy to target multiple decision-makers within the same organization. An excellent collaboration between the sales and marketing teams has made the process of planning, operating, executing and evaluating much more seamless and effective in going after high-quality accounts.

Spotlight

Internet of Things has completely changed the way we do business and most of all, the way we think and act. Everybody knows this, and I already covered this subject in several of my previous articles. The IoT market has reached staggering numbers, and it will continue to grow even bigger, peaking around 20.8 billion by 2021 according to Gartner.

Spotlight

Internet of Things has completely changed the way we do business and most of all, the way we think and act. Everybody knows this, and I already covered this subject in several of my previous articles. The IoT market has reached staggering numbers, and it will continue to grow even bigger, peaking around 20.8 billion by 2021 according to Gartner.

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DEVICES

Semtech’s LoRa Connect™ Enhances CWD Limited’s Dual Combo Module Connecting IoT Devices to the Cloud

Semtech | October 10, 2022

Semtech Corporation (Nasdaq: SMTC), a leading global supplier of high performance analog and mixed-signal semiconductors and advanced algorithms, announced that CWD Limited (BSE: CWD), an Information and Communication Technology (ICT) company and India’s premier Internet of Things (IoT) design house, has developed a dual combo module incorporating Semtech’s LoRa Connect™ platform and the LoRaWAN® standard connectivity as well as Bluetooth® Low Energy (BLE) to optimize high data rate, long range wireless communication for IoT device connectivity. The CWD CBTLRM02 dual combo module is utilized in smart utility meters and wearables with Semtech’s LoRa Connect (SX1262) System on Chip (SoC) for communication in the 150MHz to 960MHz bands for LoRa® combined with BLE for the 2.4GHz ISM band. This provides extended range at extremely low power to enable a multitude of applications such as asset tracking, agriculture and horticulture sensors, and industrial automation. Additionally, by hosting the software stack and business logic on the board, the need for an external microcontroller unit (MCU) and external antennas are eliminated, significantly reducing product bill of materials costs. “With the dual wireless capabilities of LoRaWAN and BLE, the CWD module makes any IoT device extremely power efficient while also providing an extensively rich feature set, Our recent deployments have underscored the capabilities of LoRa devices, known for long range, low power, and LoRaWAN for cost-effective end-to-end communication.” Siddhartha Xavier, chief strategy officer, CWD CWD’s dual combo module is integrated in ATEX certified smart ID cards that are currently deployed in hazardous work environments such as oil rigs, mines and construction sites where it is imperative to ensure employee safety. The easy-to-deploy devices track and monitor the mobility of employees at heights and depths over 2km and send SOS alerts when detecting potential emergency situations. The smart ID cards are also being rolled out in hospitals to track staff and patients. “Hybrid solutions for IoT devices bring what once were considered competing technologies into a holistic offering that leverages the strengths of different connectivity protocols,” said Marc Pégulu, vice president and general manager for Semtech’s Wireless and Sensing Products Group. “Semtech’s LoRa Connect portfolio combined with complementary connectivity options, like BLE, provide customers with broader geographic coverage for asset tracking devices while making network deployments much less complicated.” About Semtech’s LoRa Platform Semtech’s LoRa chip-to-Cloud platform is a globally adopted long range, low power solution for Internet of Things (IoT) applications, enabling the rapid development and deployment of long range, ultra-low power and cost efficient IoT networks, gateways, sensors, module products, and IoT services worldwide. Semtech’s LoRa technology provides the communication layer for the LoRaWAN® standard, which is maintained by the LoRa Alliance®, an open IoT alliance for Low Power Wide Area Network (LPWAN) applications that has been used to deploy IoT networks in over 173 countries. Semtech is a founding member of the LoRa Alliance and produces the “The WAN Network Show” podcast to connect massive IoT end users to operators of LoRaWAN networks around the world. With the proliferation of LoRa devices and the LoRaWAN standard, the LoRa Developer Portal is a technical support platform for IoT innovators to learn, connect, collaborate, and find resources to help accelerate product development efforts and expedite time to market. To learn more about how LoRa enables IoT and creates a more sustainable and smarter planet, visit Semtech’s LoRa site. About CWD Limited CWD Limited (CWD), is an Information and Communication Technology (ICT) company, which designs, develops and sells Integrated Solutions that combine the power of Software and Electronics. CWD Stands for Connected Wireless Devices. All products that are designed and developed in the company are focused on wireless technologies either on short range radio technologies like NFC, Bluetooth BLE, LoRa, WiFi, Zigbee or long-range communication systems like 4G LTE, NB-IOT, CAT M1, etc., operating mainly through the segments of Consumer Electronics and Enterprise Solutions. Established in 2016 and classified as Department for Promotion of Industry and Internal Trade (DIPP) 1963 Startup under IP category, the company is publicly traded on the Bombay Stock Exchange (BSE) under the symbol CWD. The company is headquartered in South Mumbai with an R&D facility in Navi Mumbai and a manufacturing facility in Mysore. About Semtech Semtech Corporation is a leading global supplier of high performance analog and mixed-signal semiconductors and advanced algorithms for infrastructure, high-end consumer and industrial equipment. Products are designed to benefit the engineering community as well as the global community. The Company is dedicated to reducing the impact it, and its products, have on the environment. Internal green programs seek to reduce waste through material and manufacturing control, use of green technology and designing for resource reduction. Publicly traded since 1967, Semtech is listed on the NASDAQ Global Select Market under the symbol SMTC.

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SOFTWARE AND TOOLS

New Ambient Computing Breakthrough From Wiliot to Enable the Massive IoT, as 6G Standards Are Set to Define the Future of Telecommunications

Wiliot | September 23, 2022

Wiliot, the Internet of Things pioneer whose IoT platform is enabling trillions of "things" to gain intelligence, will premier its breakthrough ambient computing technology – the Wiliot IoT Pixel – to the telecommunications industry at MWC 2022 from September 28 through September 30 at Wiliot Booth #W2.1138. Wiliot, along with other IoT and telecommunications leaders, are creating a new, fully scaled Massive IoT, or internet of trillions of things, that will leverage ambient computing to connect nearly everything to the internet. Doing so will address some of the world's biggest problems across supply chain efficiency, food & drug safety, and planetary sustainability. At MWC 2022 Wiliot will forecast the future of an ambient-powered, 6G-enabled Massive IoT in a presentation titled "6G Ambient Computing Intro: Antidote to Supply Chain & Climate Crises?", which will be delivered with ABI Research and other key 6G and IoT leaders. "While 5G tracked cars, appliances, and shipping containers, 6G will track everything in those cars, appliances, and shipping containers – evolving from an Internet of Expensive Things to an Internet of Trillions of Things, or Massive IoT, The arrival of 6G represents a seminal moment for both the IoT and telecommunications industry, as the latest technologies, standards, and use cases converge to create a new economic order, rising to meet the challenges of supply chain disruption, omnichannel retail, and the threat to the planet." Steve Statler, SVP at Wiliot The inclusion of ambient computing within 6G opens the opportunity for wireless carriers to expand beyond services for a few billion mobile devices to include the trillions of things that mobile devices can connect to, creating a Massive IoT. 6G can provide the standards that will open up more competition, more interoperability, and remove the last elements of friction that will allow billions of wireless-enabled devices to talk directly to trillions of packages, clothes, tools, food, and medicine containers. Wiliot is helping create this 6G Massive IoT through a fundamental breakthrough in ambient computing technology featured in its IoT Pixels, which are stamp-sized computer stickers that cost pennies, attach to any product or packaging, and power themselves using recycled ambient energy waves. Wiliot has designed and manufactured its new IoT Pixel stickers with computing power, long range communication, and out-of-air energy that deliver pre-standard service to customers. Once attached, and connected to the Wiliot Cloud, companies are equipped with real-time, item-level visibility into every product within their supply chains, which has a profound impact on both profits and the planet. Vaccines are more effective because they maintain their proper temperature throughout the cold chain; produce stays fresher longer, reducing the amount wasted due to rot and spoil; delivery routes are more efficient, requiring less fuel and emitting lower greenhouse gas; stock-checks transition from daily to real-time, resulting in supply chains with lower carbon footprints; and so much more. "It's going to take trillions of connections to solve the world's biggest challenges," continued Statler. "Every single thing in our global supply chain – veggies and vaccines, crates and skates, airplane parts and toy airplanes – all connected to the internet and transmitting real-time, item-level information about their location, temperate, fill rate, carbon footprint, and more. This is the IoT we've long been promised and now, thanks to breakthroughs in ambient computing, we're finally positioned to unlock its full potential." Wiliot is backed by many of the telecommunications industry's leading players, including Verizon, NTT Docomo, Samsung, and Qualcomm. At MWC 2022, Wiliot will be presenting alongside ABI Research, who will be previewing their market-sizing for the future of 6G Massive IoT and forecasting specific use cases across industries. "ABI Research has for years been a leader in its focus on IoT and the wireless standards that enable," said Dominique Bonte, Vice President, Verticals/End Markets ABI Research. "We are excited to offer one of the first insights into 6G Ambient IoT and the opportunity it offers to bring together the telecommunications industry, with the CPG, food and pharma industries, to unlock the full power of the internet as it connects whole new categories of products to the cloud. This represents an expansion of the addressable market for telecommunications that dwarfs what we see today." About Wiliot: Wiliot is a SaaS company whose platform connects the digital and physical worlds using its IoT Pixel tagging technology, computers the size of a postage stamp that power themselves in revolutionary ways. Our mission is to expand the Internet of Things to include every single thing, creating a massive IoT that adds intelligence and automation to reusable packaging, pharmaceuticals, food, and other products. Connecting trillions of things to the internet is transforming manufacturing, distribution, and product use to deliver on our vision: a minimum waste, full trust, perfectly timed world, where people, profits, and planet remain aligned. About ABI Research: ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

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DEVICES

VVDN to Set Up CoE through Global Strategic Partnership with Google Cloud

VVDN Technologies | October 21, 2022

VVDN Technologies, a global provider of engineering, and digital services and solutions, today announced it has entered into a multi-year global strategic partnership with Google Cloud. The partnership will help customers accelerate app modernization and cloud transformation. VVDN will also develop the next generation of innovative solutions, namely IoT and Video Cloud Platform, and a NextGen Enterprise Private 5G Cloud, etc., through this new partnership with Google Cloud. Through this partnership, VVDN's enterprise customers will gain greater financial flexibility, and the ability to accelerate their cloud migrations and modernize their enterprise applications on Google Cloud. Once on Google Cloud, customers will be able to immediately begin creating hybrid applications that enable businesses to be more agile, with more secure access to Google Cloud services like BigQuery and Cloud Operations, and extend their existing disaster recovery, backup, and storage services. Furthermore, VVDN and Google Cloud are setting up a joint CoE to work on IOT, Video Cloud, and Enterprise Private 5G Cloud. In the IoT and Video Cloud space, VVDN is developing a SaaS-based Device Agnostic IoT Cloud solution with Google Cloud for onboarding smart devices, cameras, and more. The solution is based on a scalable and secure architecture that can be delivered for multiple applications and serve a variety of use cases. Building blocks are engineered to accelerate deployment for multiple industries including IoT, Security and Surveillance, Automotive, Networking and Wireless, and more. As part of a wider 5G strategy, VVDN aims to bring its respective 5G expertise and become an end-to-end Enterprise Private 5G provider with Google Cloud. VVDN 5G Cloud services include: end-to-end service orchestration, VNF optimization, CI/CD and automation, network performance testing, Automation framework development, and application development (i.e Network Management System). "We are really excited about our newly announced partnership with Google Cloud. This partnership will act as a catalyst for VVDN's growth and will enable us to scale our customers with the help of Google Cloud's infrastructure. This joint CoE between VVDN Technologies and Google Cloud will allow us to innovate and build advanced technologies which will be a key driver in our growth. Through this partnership, we aim to develop solutions for IoT, Video, and 5G Cloud Platforms which are in demand." Vivek Bansal, President Engineering, VVDN Technologies "Enterprises around the world are realizing the benefits of adopting cloud technologies in the IOT and private 5G space." said Majed Al Amine, Head of 5G & Edge Telecom Industry Solutions, Google Cloud. "We're proud to support VVDN's commitment to innovation and are excited to move forward in our journey together." About VVDN: VVDN is a Product Engineering & Manufacturing company focused on designing & manufacturing end-to-end products across several technology vertical markets (5G, DataCenter, Networking and Wi-Fi, Vision, Automotive, IoT, Cloud & Apps). VVDN's India HQ is located at Gurgaon, India and its North America HQ's is located in Fremont, CA, USA. VVDN serves global customers across several regions including US, Canada, Europe, India, Vietnam, Korea, and Japan. VVDN has 10 advanced Product Engineering Centres in India, which are fully equipped to design & test the complete hardware & software required to develop a complete product or solution. VVDN's 7 Manufacturing facilities are located at Manesar, Gurgaon, and Pollachi, Tamil Nadu, India, which includes in-house best-in-class SMT Factory, Molding & Tooling Factory, Die Casting, Antenna Assembly, Product Assembly Factory, and Product Certifications labs. VVDN's Engineering & Manufacturing facilities are fully compiled to develop & manufacture Enterprise, Consumer, Industrial, and Automotive-grade products. About Google Cloud Google Cloud accelerates organizations' ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

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