The Marketing Power of The Internet of Things

The Internet of Things (IoT) is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new, exciting era for marketing. IoT provides endless opportunities for marketers and advertisers to listen and respond to the needs of their audience based on behaviors.

Spotlight

EuraTechnologies

EuraTechnologies, France's leading incubator and accelerator, is a center of excellence and innovation located in Lille on 80,000 m². EuraTechnologies supports the development of all digital entrepreneurs through a unique methodology and know-how in supporting businesses, from their initiation to their international deployment. Created in 2009, EuraTechnologies is ranked in the top 10 accelerators in Europe by Fundacity, and 1st in France.

Other Infographics
news image

The future of manufacturing with 5G and Internet of Things (IoT)

Infographic | June 1, 2022

A central platform allows for the remote management of smart devices, 24/7. What’s more, with third party integration, real-time analytics can be dissected to reveal patterns and trends and identify any performance issues.

Read More
news image

Future of IoT Ahead and Beyond

Infographic | June 16, 2022

The Internet of Things IoT, for short is made up of devices that connect to the internet and share data with each other. IoT devices include not only computers, laptops and smartphones, but also objects that have been equipped with chips to gather and communicate data over a network.

Read More
news image

IoT Enterprises

Infographic | January 2, 2020

Most respondents said their company is using,or considereing using,IoT devices as part of operations. These were the most common types of data being collected by companies currently using IoT devices.

Read More
news image

IoT and the supply chain

Infographic | February 5, 2020

The proliferation of connected technologies across multiple industries is undeniable. Research firm Gartner put the figure of connected things in use at 8.4 billion in 2017, up 31% from the year before. That will reach 20.4 billion devices by 2020, Gartner predicted. Within these figures, it’s estimated that consumer applications represents 63% of total IoT applications in 2017. Impressive, sure, but worth noting is that this means business applications represent a huge part of this growing opportunity, as much as 37% last year.

Read More
news image

iot-infographic-fortune-100

Infographic | May 3, 2022

7.7% invest in loT Security innovations. By 2020, Portable medical equipment and data management & safeguards for the distribution, by AppDirect, an IoT company specializing in cloud data management software, seven out of ten Fortune 100 Companies offer IoT.

Read More
news image

How to transform your Shop Floor with Industrial IoT?

Infographic | April 10, 2021

Industry 4.0 solutions like IIoT, Machine Learning, Cloud, have started to revolutionize the manufacturing and the industry experts have started to realize the complete potential of the future digital transformation services, technologies to produce more at reduced cost and time. Embracing the digital transformation (or partnering with a branded IoT app development company) is no more a choice for the manufacturing industry but a must today. So, is your shop floor smart enough? Are you able to bridge the gap between the factory and the shop floor? Well, if these are the questions lingering in your mind, this post is exclusively for you.

Read More

Spotlight

EuraTechnologies

EuraTechnologies, France's leading incubator and accelerator, is a center of excellence and innovation located in Lille on 80,000 m². EuraTechnologies supports the development of all digital entrepreneurs through a unique methodology and know-how in supporting businesses, from their initiation to their international deployment. Created in 2009, EuraTechnologies is ranked in the top 10 accelerators in Europe by Fundacity, and 1st in France.

Events