Generative Design is Behind the World's Largest 3D Printed Aircraft Component

PLM and CAD developer Autodesk has clarified their development direction. The cloud is essential for the company’s future efforts, and CEO Carl Bass returned to this topic several times during his keynote at Autodesk University.
Most of today's key technologies are based on the cloud platform. Whether we're talking about PLM tools, CAD, simulation, mobility, social media, 3D printing, Internet of Things or collaboration in product development, the cloud is the thing that ties it all together, said Bass.
It may sound simple, but behind the apparent simplicity Autodesk has strengthened its vision, moving away from point solutions toward a more coherent and structured platform thinking.
Both Bass and CTO Jeff Kowalski claimed that we’re approaching the augmented age.
Kowalski put it like this: “For the last million years our tools have been ‘direct directed’. Today we can see a quantum leap from direct to generative”.
Kowalski, AD’s technical visionary said that it is time to make life simpler for designers and engineers. According to him, the design systems of today are too complex to handle, and as products get more complex, the systems are as well.