The Internet of Things is becoming part of consumer's daily lives

According to the latest Digital Trends Report from Adobe Digital Index (ADI) the Internet of Things is gaining a foothold in more and more people's lives.

The report is based on 22 billion visits to branded websites and over 20 million social engagements across Facebook, Twitter, Instagram and other sites. Also included in the report is survey data based on 400 US consumers who own either a smartphone or tablet.
The survey finds that 50 percent of respondents have interacted with home IoT devices, and that 15 percent own a smart device such as a thermostat, smart home system or smart smoke alarm. Social buzz indicates that ‘Google On Hub’ is the most popular IoT device.

"Mobile, and specifically larger-screen smartphones, are enabling a lot of behaviors," says Joe Martin, senior analyst at ADI. "People are really happy with how they're working. It's definitely making things easier. It also leads to the kind of data-driven world we live in now. You can look up your Nest thermostat and see how it’s being used, and you adjust it with your mobile phone and collect data about how things are working within your home".

Other findings are that browsing and searching are increasingly being done via personal assistant applications. Facebook M is expected to take the lead here, despite its limited beta, it's receiving four times more social buzz than any other digital assistant available today. Siri is currently ranked as the number one virtual assistant, but Facebook M is expected to overtake it once it’s broadly available.