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Study: Connected car owners will trade personal data for services

June 07, 2018 / Ryan Daws

A study conducted by Edison Research has found a willingness from connected car owners to trade personal data for services. The research, commissioned by automotive data services platform Otonomo, indicates high-profile privacy breaches have not shaken the majority of consumers’ willingness to share personal data — as long as it’s clear what services they’ll receive in return.On average, around 80 percent of those surveyed who expressed interest in connected services indicated a willingness to share personal automotive data in order to access specific capabilities.