Bosch refocuses IoT image at CES, launches driverless shuttle bus and emergency response system

Bosch has launched a new global image campaign at CES with the tagline of “Like a Bosch”, intending to send a message that the company is the leading provider of connected products and solutions. With the help of this campaign, Bosch is focusing to make the IoT movement viral across all the relevant communication channels so that it can reach to a bigger audience. “Where the Internet of Things is concerned, all roads lead to Bosch,” said Boris Dolkhani, Bosch head of brand management. “That’s the campaign’s clear message.” The Stuttgart-based engineering giant also revealed a driverless electric shuttle bus at CES. According to the company, with this driverless ride-hailing vehicle, it intends to provide the essential hardware, software, and new digital services that will enable users to book vehicles, pay for their ride, or share it with other passengers. It stated: “The emergence of the shuttle segment is a result of rising demand for ridesharing services: in Europe, the US, and China alone, about one million such on-demand shuttle buses will be on the roads as early as the year 2020, growing to 2.5 million by 2025.”