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Switzerland’s Mammut outdoor brand launches app to deliver digital content and services to customers

January 11, 2019 / ANASIA D'MELLO

Outdoor clothing brand Mammut claims to be making inroads into product digitisation. For this it relies on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019. retail’s big show in New York, running January 13-15, 2019. Mammut Sports Group AG has made clear that it considers NFC and product digitisation as an essential innovation for the outdoor market. At the upcoming NRF 2019 tradeshow, the Swiss premium outdoor brand with roots going back to 1862 will present its first NFC-enabled products. Mammut is the first outdoor brand with NFC technology and one of the first sports brands with an experience concept underpinning this specific technology. The Swiss brand will also launch a dedicated smartphone app, Mammut Connect, which – when the smartphone is tapped on a product’s NFC touch point – delivers digital content and services to customers throu...