"Several companies (Aeris, PTC/Thingworx, Alcatel Lucent, and others) are working on or developed an Internet of Things (IoT) market place platform. The platform enables operators and third party companies to quickly develop and launch a marketplace for IoT solutions. Features include custom layouts and branding, partner portal, product listings, detailed product features and marketing information, billing, direct order, shipping, contacts and related services. The platform productizes a Marketplace tool and reduces the time and cost that a company would have to invest to build this capability in the traditional IT model. It also simplifies the investment required to start a market place through various licensing and support models. The Marketplace platform simplifies a company’s ability to launch a marketplace similar to Application Enablement Platform (AEP) simplifies a company’s ability to develop IoT applications. The Market Place is an online market for Business to Business IoT solutions where services and products can be easily found and purchased directly from multiple providers. It also includes solution finder capabilities to enable search for various categories of solutions as well as partner offers for third party services. The IoT market place is similar in concept to Amazon or Alibaba for consumer products. The difference with the IoT market place and consumer market place is the complexity of the solutions. IoT solutions may require hardware, connectivity, maintenance, support and ability to manage connectivity as needed as well as system integration into existing enterprise systems. Some level of customization may also be needed to meet specific business requirements. IoT Solutions include many components provided by an ecosystem of partners which also adds to the complexity. The marketplace simplifies access to providers, solutions, components as well as provides insight into various options available. Marketplace offers a guided tour of potential solutions and a structure to assist businesses to resolve questions and address concerns. A market place backed by a reliable brand and organization provides partners and customer ease of mind and some level of security in purchasing IoT solutions."