How to Beat the Competition to Market with IoT

On-demand recording of the Ubisense Location Technology in Action event, first aired 16 November 2021. Listen to Dr Andy Ward, CTO and Founder at Ubisense, presenting “Latest Ubisense Developments and Demonstration”.

During this presentation, KORE will take a look at evolving technological and industry-specific trends that are contributing to a shift from traditional PC-based applications to tablet-based applications. As an increasing number of businesses become reliant on mobile, “deskless” employees, it’s becoming increasingly important for these workers to have a versatile, convenient, and “always-on” way to access critical cloud-based information.

Industrial Automation is rapidly changing as Industry 4.0 and the Industrial Internet of Things (IIoT) takes over the factory floor and industrial applications. The focus has consistently been on multi-protocol and real-time solutions for the operational technology layer, while the information technology layer is focused on cloud based solutions.

The Internet of Things (IoT) represents an enormous opportunity for technology vendors. But selling IoT outcomes – in particular into industries that have deep industrial or operational technology (OT) roots – is a fundamental departure from the traditional IT sale.Vendors face a more complex solution sale that goes beyond the usual IT buyer and involves multiple stakeholders that sit at the crossroads of IT, OT and strategic business agendas. For the first time ever, 451 Research launched a Voice of the Enterprise (VoTE) IoT: OT Stakeholder Perspective survey in addition to the quarterly VotE IoT: survey of IT decision-makers. Together, these two surveys provide complementary insights and guidance into the IT and OT view of enterprise IoT deployments, budgets, spending, technology priorities, vendor choices and more.