If the rapid adoption of the Internet is any indication to go by, the Internet of Things (IoT) will indeed be the next big thing for customers and businesses alike. The interconnectedness between everything is a concept that captured the imagination of millions, and opened up possibilities like never before. Today as most industries flirt with the idea of IoT, and some actually apply it quite successfully, the opportunity is ripe for the banking industry as well to play in the IoT space. Customers are looking for always-on convenience and this is no surprise. IoT, applied right can actually transform customer experiences and make them more personalized, contextual and relevant. But how does a bank begin to construct its IoT strategy? How can it actually craft IoT-based products that benefit customers? Interestingly, there is a formula for it! Finacle’s segmentation model is a strategic approach for banks to identify use cases that will deliver customer value, all the while keeping in mind the bank’s unique context.