IoT Introduction: Unlocking the Value of Smart, Connected Product Data With all of the industry buzz and vendor movement around IoT and the Industrial Internet, it’s time for business leaders to understand how smart, connected products and assets can improve efficiency, provide a competitive advantage, drive revenue, and potentially transform their businesses. If you know what your products are doing and how your customers are using them, you can then unleash the resulting data into your enterprise and unlock the value of that data.