Today there are nearly three devices attached to the internet for every human on the planet. By 2025 that ratio will soar to 10 to 1.1 We live in an era where all manner of devices are finding their way online, such as thermostats, sensors in your car, medical devices, smart meters from your energy provider or complex equipment in industrial plants. Many refer to this move to connect everything as the “Internet of Things (IoT).” Why is the IoT exploding? Sometimes it is as simple as reducing costs, such as how smart meters reduce the labor associated with meter reading. But a bigger driver is the digital transformation (DX) wave sweeping businesses. DX strives to optimize the customer experience during important “moments that matter,” and IoT offers a way to do just that. Devices can monitor the customer experience and effect immediate changes in a way previously impossible for companies.