Big data and the Internet of Things (IoT) are two of the most exciting developments in the business world, but forward-looking organizations need new types of technologies to fully realize their potential. Both are important in their own right. Together they offer even greater potential. IoT is an important thread in a broader conversation that is being articulated with big data analytics. The value is in the data, but much of that value is buried. The challenge comes with finding precious data elements and uncovering unique insights, and then using those learnings to impact enterprise applications and processes. When properly configured, big data and IoT reinforce each other, with the whole becoming greater than the sum of the parts.