The ROI for IoT offerings derives almost entirely from the data generated by connected products. Think of IoT data as the new oil: a raw material that you need to refine before you can extract value from it. What if a manufacturing company could analyze actual data about how its products were performing in the field, rather than rely on assumptions and extrapolations? That real-world insight is what IoT data can provide. IoT data can improve all parts of the IoT value chain, including manufacturing, sourcing materials, marketing, support, and customer engagement.