Accenture survey raises questions over IoT device uptake
Accenture | January 06, 2016
Security and privacy concerns are among the key barriers to buying an IoT device and service, according to a poll of almost 30,000 consumers released by Accenture. “Until the promise of IoT meets consumers’ expectations, the IoT market will remain more promise than profit and do little to reinvigorate the overall digital consumer market,” said Sami Luukonen, global managing director for Accenture’s electronics and high tech group.