The Internet of Things (IoT), with its ability to connect devices and enable data exchange through embedded sensors, is garnering much interest across industries. TCS Global Trend 1 Study 2015 , highlights some of the major business model changes that are taking place across industries due to the adoption of the IoT. For the Consumer Packaged Goods (CPG) industry, the IoT offers widespread applicability across the value chain. CPG companies are likely to benefit the most by embedding sensors in products or services that touch end users directly, helping them drive consumer engagement throughout the consumption lifecycle. The IoT will also enable CPG companies to understand consumer needs better, thereby improving product designs or service models, leading to better brand loyalty and top-line growth.