Amscreen utilises Vodafone IoT to power insight-driven media solutions

UK based out-of-home screen solutions provider builds network of 15,000 insight driven digital displays to transform the outdoor advertising landscape. What place is there for blanket, out-of-home advertising in a world where mobile users are sent tailored advertising direct to their social media stream? Plenty. Out-of-home advertising is still a favourite way to reach huge numbers of people out and about. When it comes to today’s modern media channels, consumers are now able to block online ads or skip TV ad breaks. It is tough to avoid a digital billboard on a bus shelter.