Industrial IoT

Avery Dennison and Wiliot Announce Partnership to Build and Scale Future Of IoT

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Wiliot, the Internet of Things pioneer, and Avery Dennison Corporation, the world's largest provider of RFID and digital ID solutions, announced a strategic partnership dedicated to scaling the Internet of Things to the next level, by creating a new era of IoT that benefits people and the planet.

Avery Dennison will use its R&D capabilities and scale to design and manufacture second-generation Wiliot tags, which are Bluetooth-powered stamp-sized computers that attach to any product or packaging to embed intelligence and connectivity, allowing supply chains to be more agile, profitable, and sustainable.


"Wiliot's passive Bluetooth technology offers the ability to work with existing infrastructure and provides another accelerator to the growth of IoT. Combined with sensing capabilities and security features as standard, this expands our portfolio and opens up many new use cases for our customers and partners."

Francisco Melo, vice president and general manager, Avery Dennison Smartrac.


Avery Dennison will also integrate Wiliot sensing services (SaaS) with its atma.io connected product cloud, allowing tag sensing data to be incorporated into a connected product's end-to-end item-level data. Both firms have a vision for the Internet of Things' future, in which absolutely everything is connected to the internet, including food, medicine, clothing, and nearly everything else. In addition, to reduce waste and provide unrivaled transparency and consumer engagement.

"Avery Dennison is the only partner in the world with the manufacturing expertise and efficiency to produce our tags at the scale that is needed to significantly increase the scale of the Internet of Things; their ability to scale as we scale is unquestionable. Their partnership and market development leadership is a significant vote of confidence in both our company and technology. Now, with the backing of the world's largest and most efficient manufacturer of RFID tags, we're positioned to drive mass adoption of our technology and to scale our vision for the next generation of the IoT," stated Tal Tamir, Wiliot's CEO.

Wiliot tags will benefit from the agreement, which will use Avery Dennison's market development, ROI expertise, and innovation to drive value and enable the company to execute on large projects to some of the world's top retail, food & beverage, and medicinal brands.

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