Consumers willing to accept the value of IoT despite wafer-thin trust in companies’ data policies

New research from Cisco has explored the payoff required between value and trust for the Internet of Things (IoT); consumers recognize the value they provide, but are less sure about how their data is being managed and used. The survey, which polled 3000 consumers, argues that while users are willing to trade value for trust, it is being done increasingly reluctantly – and companies who can solve the transparency issue are set to be welcomed with open arms. When it comes to value, more than half (53%) of those polled say the IoT makes their lives more convenient, while efficiency (47%) and safety (34%) were also popular responses.