Could the Internet of Things spark a data security epidemic?

Internet of Things this, Internet of Things that -- it’s all anyone can talk about these days. And rightfully so, when you consider the development and adoption of IoT products are driven by multiple factors, including an increase in broadband penetration worldwide, the development of wireless communication technologies, advances in 'smart' device capabilities and an increased demand for personalized, omnichannel customer experiences.

But transitioning to an IoT-dominated world is a delicate balancing act. On the one hand, you have businesses benefiting in many ways. For instance, connected devices allow them to better understand their customers’ needs and preferences by analyzing their behavioral patterns. For consumers, on the other hand, it’s all about personalization, personalization, personalization -- getting from point A to point B faster than ever before -- in a more relevant and personal way. Furthermore, most conversations around data protection solely focus on elaborate 'hacks', when in reality, the most immediate and grave security threats aren’t always sophisticated or complicated. It’s time that we flip the IoT conversation on its head to focus on the increasingly common data vulnerabilities and less complicated security threats -- of which, consumers are lacking awareness.