How to Engineer Growth of Consumer IoT Adoption

IoT.Business.News | December 18, 2017

How to Engineer Growth of Consumer IoT Adoption
An article by Marc, Editor at IoT Business News. The rate of adoption of consumer IoT tech products has been underwhelming. The Accenture 2016 Digital Consumer survey showed a 1% growth in demand for devices such as smartwatches, connected security cameras, and personal drones. That wouldn’t be a problem if we weren’t speaking about one of the most hyped technological advancements of the decade. Some of the disappointment over Consumer IoT (CIoT) adoption rates can be blamed on high expectations. Ever since it was conceived, the Internet of Things has been a victim of overoptimistic forecasts. Those who made those forecasts were often subjected to harsh reality checks. But the 2016 survey brought some other problems into the limelight. Security is a major problem for IoT. Consumers can’t find the value in CIoT devices to justify their cost. There’s a steep learning curve to using CIoT devices. You don’t need an engineer’s skill set to see that there’s a disconnect between the industry and the consumers.

Spotlight

A recent McKinsey report estimates the economic impact of the Internet of Things (IoT) to be between $3.9 to $11 trillion dollars by 2025...


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A recent McKinsey report estimates the economic impact of the Internet of Things (IoT) to be between $3.9 to $11 trillion dollars by 2025...

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