Making the Consumer IoT Experience More Human by Embedding Service Into Things

Brian Hannon, Chief Commercial Officer at Voxpro – powered by TELUS International (Voxpro), a company that focuses on improving the digital customer experience, believes the only companies marketing connected products to consumers who will win will be those who think through the entire customer journey as part of their product design, development and evolution. “We’re working with companies in the fastest growing areas, and IoT is clearly one of those,” Hannon said, adding that “companies who have their own approach to customer experience, companies that embed planning for CX to work within the design of product are succeeding, and are way ahead with customer satisfaction while taking advantage of the feedback loop to improve those products over time.”