Winning Customers with AI, Machine Learning and IoT

Whether consumers know it or not, three next-generation technologies are playing a major role in shaping their experience with brands — and the future of consumer goods marketing: artificial intelligence (AI), machine learning (ML) and Internet of Things (IoT). To keep pace and effectively compete in an increasingly connected marketplace, brands are investing in these three technologies to continually fine-tune their customer strategies, using hyper-personalized information across touchpoints. Convergence of Disruptive Technologies Have you ever wondered how Netflix makes movie and TV show recommendations, how Facebook prompts friends to be tagged in photos, and how Alexa, Siri and Google Now assist in our day-to-day activities? These are real-life examples of machine learning — a subset of AI. ML uses a customer’s historic data and behavioral patterns to create high-quality predictions of their future behavior. IDC predicts that applications with predictive analytics will grow 65% faster than those that don’t have this functionality, and that by 2018, most consumers will interact with services based on cognitive computing.