With Echo, Amazon Creates The First Potential Hit Of IoT Era

Part of the reason is the event was a forward looking gathering, where folks talked about how technology will change the way we cook, shop and interact with our food, but also because voice-control just makes sense in the kitchen. The very act of cooking occupies hands and makes them dirty, so an Echo on your counter means cranking up the volume on that dinner hour playlist or moving to the next step of a recipe app no longer means grease or cookie dough on your iPad.

But it’s more than that. In fact, I think the reason the Echo captured the imagination of both this group of technologists and kitchen industry people and well as consumers is that with the Echo, Amazon has created something new and different, something we really haven’t seen before

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