Enterprise Iot
Article | May 11, 2023
Internet of Things, generally known as IoT, is a network of objects or things. Embedded sensors help connect and exchange data with other objects via the internet. IoT is often related to the concept of smart homes, including devices like home security systems, cameras, lighting, refrigerators, etc. With all this data being transmitted over the internet, it is easy for the data to be modified, deleted, or stolen, which can lead to an invasion, theft, etc.
IoT forensics plays a vital role in maintaining the integrity and security of the data being transmitted. Join us as we explore this fascinating web of devices and how you can get started in this vibrant field of forensics.
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IoT Security
Article | July 5, 2023
Manufacturing industry or the Industrial Internet of Things has been one of the driving verticals for development of 5G technologies. Wide 5G deployement for Industrial IoT has long been in the pipeline but we might expect it to be a reality very soon.
The true success of 5G depends on the verticals as trends suggest that that Industrial IoT alone will triple the number of needed base stations globally. And many verticals will need efficient wireless connectivity to become successful. 5G has features that are specifically designed to address the needs of vertical sectors, such as network slicing and URLLC. The ultra-reliable low latency communications and massive machine type communications required by the IIoT will soon be realized.
Table of Contents:
How Will 5G Impact Industrial IoT?
5G Accelerations for IIoT
Industrial 5G
How Will 5G Benefit Industrial IoT?
IoT is a B2B application and users just want to get actionable data from their sensors and not worry about whether it’s old data or unreliable data. I think 5G changes this dynamic significantly over the long term by standardizing and simplifying the experience and interactions, and possibly engaging more of the industry to help solve IoT’s problems but also improve the total experience.
- Anshel Sag, analyst at Moor Insights & Strategy
• Data-Transfer Speeds
Any IoT is said to be commercially successful depending on how fast it can set up communications with other IoT devices, software based websites or applications, phones, and tablets. 5G promises exactly all of this with significant increase in transfer speeds.
5G is 10x faster than its LTE counterparts and allows IoT devices to communicate and share data faster than ever. All IoT devices will benefit from the faster speed of 5G with reduced lag and improved sending and receiving of data and notifications between connected devices.
• Greater Network Reliability
5G networks also offer more reliable and stable connection which is extremely important for any IoT including devices like locks, security cameras and monitoring systems that depend on real-time updates.
With reliable connectivity consumers will be the greater beneficiary.
It is however, imperative for manufactures to trust and invest in 5G compatible devices to reap the benefits of high-speed connectivity, very low latency, and a greater coverage that will arrive with the next generation network.
READ MORE:How Will the Emergence of 5G Affect Federated Learning?
5G Accelerations for IIoT
• Diversity in Industrial IoT
The opportunities that industrial IoT bring with is varied and its used cases span the spectrum from indoor to outdoor, less demanding to mission-critical, data rate from dozens of bps to gbps, device motion from fixed to mobility, and power source from button battery to high voltage.
Predictive maintenance, smart metering, asset tracking, and fleet management are some of the commonly known opportunities for IIoT, which be extended further by 5G through continued diversity and expansion.
• 5G Inspires Untapped Frontiers
Industrial IoT application areas such as mobile robot control in production automation and autonomous vehicles in open pit mining require wide mobility, low latency and mission-critical reliability. They rely on wireless access at 50ms to 1ms latency and service reliability from 5 nines to 6 nines.
Though 4G/LTE has attempted to address these areas of IIoT application it has failed due to unsatisfactory performance. With ultra-reliable and low latency connection, 5G will take industrial IoT to unconquered spaces.
• Managing the Enterprise 5G Network
Typically, enterprise IT is responding to the business demand from Operational Technology (OT) and mandates security, integration, visibility, control, and compatibility. In this scenario, 5G is not about “what,” but about “how”. IT needs to consider the right approach to bring 5G to the enterprise and decide whether to co-manage with the service provider (SP) or self-manage. The experience of IT in managing Industrial Ethernet and Wi-Fi may not hold when it comes to 5G. IT will likely require OT’s partnership to address complexity, security, integration, and other new challenges that 5G presents.
Industrial 5G
The potential for industrial 5G huge as it enables whole new business models.
Industrial IoT has a core requirement of the ability to connect sensors, devices, software applications, production process, workers and consumers. The connectivity requires to be seamless vertical and horizontal integrations of all layers of automation pyramids that increases operational efficiency of the plant floor and the supply chain by optimal use of data, information and analytics. This can be improved by five key elements:
• Improved Connectivity
• Availability
• Low Latency
• Flexibility
• Speed
Industrial 5G will impact these areas of the manufacturing industry to guide the success of Industrial IoT.
Industrial 5G will play a key role in helping industrial users achieve the goals of Industrial IoT. 5G offers wireless communications services with reduced latency, increased connection density, and improved flexibility compared to the current 4G generation. 5G technology has a theoretical downlink peak speed of 20 Gbps (gigabits per second), which is about 20 times faster than the current generation.
The key is to start building IoT devices with broadly adopted operating systems, built-in security all the way down to the silicon, verifiable and updatable firmware, and mainstream application development tooling.
- Anshel Sag, analyst at Moor Insights & Strategy
The push and pull in achieving 5G success in IoT will be there until technology providers and end users work together to set up a consensus on standardization. The success will also depend on best-of-breed approach allowing the introduction of new technology over the lifecycle. Software and system integration will also be important attributes to a successful 5G deployment.
READ MORE:How Will IoT Revolutionize Pharmaceutical Manufacturing?
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IoT Security
Article | June 27, 2023
If you’re struggling with creating a value proposition in volatile markets, you’re not alone. According to Neil Patel, 40% of marketers struggle to acquire leads by traditional marketing methods. As competition grows in each industry, even fairly monopolistic markets like tech are seeing rising competition in all areas.
To combat market uncertainty, as well as stand out amongst your competitors, you need a market strategy that not only offers a direction but actively targets your goals. A market strategy is your go-to plan when things get rough and it is a map for when the waters are calm. Moreover, marketers with a documented strategy are 313% more likely to report success.
We’re sure you already have a market strategy that is just right for you. But have you considered if it can be refined further? Thanks to emerging technologies like IoT, we now have access to the most mundane customer decisions that are taken on a day-to-day basis. This data is your ticket to a better market strategy without having to spend a bomb.
This is how you can refine your market strategy with the help of IoT.
Data-driven Decisions
The Internet of Things has offered us insurmountable amounts of consumer data. A caffeine brand can now access information such as what time consumers have coffee, whether it is at home or office, what flavors they prefer, how much they’re willing to spend on coffee, and what other alternatives they consume. This kind of data, collected on an IoT device such as a coffee machine, is instrumental in making marketing decisions. If you know that your consumer prefers to have coffee at work in peace rather than in a rush at home, you can target offices in the area with your product rather than targeting individual consumers.
IoT offers you the right information to make the right decisions. But you can also leverage this data to drive your market strategy. In the above example, the marketing team can account for campaigns geared towards workplaces based on the available data in the budget. Data-driven strategies prove to be more effective than otherwise, and as marketers, you must absolutely leverage any IoT data that may be relevant.
Respect your Customers
While IoT offers marketers a truly astounding amount of data, not all users are aware of what data is being tracked. This raises concerns for privacy and security among the users. Even though most of the users waive their rights to withhold the information when signing into an app or wearables software, they are not always comfortable sharing certain data.
As marketers, it is important to keep your practices ethical and legal. Using consumer data may be completely legal, but it is best not to offend your customers by overt use of data that they aren’t comfortable sharing. Make sure that the usage of data in marketing campaigns and strategy is limited to what data has been consciously shared by your consumers. This will bolster your goodwill, as well as make your customers trust your brand.
Offer Valuable Solutions
With the advent of Big Data and AI technologies, the internet of things is turning over a new leaf. As there is a vast amount of data that can be processed fast with AI, marketers can now target individuals rather than households or groups. With precise data available over consumer decisions and actions, it is possible to know if there are any unlikely customers that you have been ignoring so far.
IoT allows you to not only target these customers but also solve their problems. If we continue the caffeine example, the connected coffee machine can tell you when the coffee is about to be over, this can send you reminders to buy coffee, or in case of further automation, place an order on Amazon on your behalf. These solutions can be now hyper-personalized to suit individual needs through IoT.
IoT Based Campaigns
Your market strategy will have to account for campaigns throughout the year, but if you’ve noticed closely, the only marketing campaigns that gain significant traction are the ones that have a ‘wow factor’. A lot of marketers mistake the wow factor to be a subjective preference that customers have but it couldn’t be further from the truth. The wow factor is simply the effect produced when a business goes above and beyond to meet customer needs. IoT offers us the resources required to manufacture the wow factor in every single campaign.
A great example of this phenomenon is beacon marketing. Beacon marketing is considerably new in the marketing industry and uses Bluetooth technology to transmit information to nearby mobile devices. It is heavily used in retail across the globe and giants like Target and Walmart are already using the technology to market its services. Walmart places beacons in its lights across its stores and sends offers to its customers based on their location. It not only personalizes the shopping experience, but also saves a large amount of electricity bill for its stores.
Target Existing Customers
Many times, in a bid to appease new customers, marketers often forget about their existing customers. Your existing customers already know you, have tried your product or service, and are clearly interested in the product. A good product or service is often enough to keep the customers returning, but with the current levels of competition, customers often find themselves wondering if they should try new things. As a marketer, all you need to do is deter your existing customers from straying. You can do this by either providing an unparalleled service, which is quite unlikely in today’s market, or you give them a reason to stay.
Thankfully, targeting existing customers is much easier than targeting new ones. You already have their data over their preferences and habits. If you know that a certain firm updates their applications every second quarter, you can send them offers just before the second quarter starts and remain fresh in their memories when they decide to make the decision.
Allergy medication Zyrtec leveraged IoT when targeting their existing customers with a voice-enable application. Its users could just ask the application about the daily allergens and pollutants in their area so they could prepare ahead. The app offered a powerful solution to its users while making great use of its brand image and retaining almost all of their existing customers.
Leverage New Technologies
We have already discussed several complementary technologies to IoT that can help you make the most out of your market strategy. AI and Big Data are some of the strongest allies for IoT that can help change the norms across industries. But even limited technologies like voice-enabled applications, QR scanners, beacons and so can open up a lot of opportunities for marketers.
Consider adopting some of these technologies such as geofencing which are inexpensive and effective at the same time. Burger King is a great example of using geofencing for marketing. Geofencing is a technology wherein you can transmit messages or information to mobile devices within a certain area. Burger King set up their geofences across all McDonalds in the UK and as soon as anyone entered within a 500 m radius of a McDonald’s outlet, they received Burger King coupons and directions to the nearest store.
Case Studies
There are a lot of examples of IoT being used to enhance strategies or campaigns. Some of these examples are given below.
Diageo, a whisky brand in Brazil innovatively used IoT to run a father’s day campaign. They encouraged men to buy whisky for their fathers and placed a QR code on their bottles. Once the bottle was received, the fathers could scan the code which would play a personalized father’s day message by their sons. This concept was so loved by people in Brazil that Diageo saw a 72% sales uplift in the two weeks leading up to Father’s Day.
South East Water, CRM leveraged IoT by building an end-to-end IoT ecosystem powered by IBM’s Maximo. This helped them roll out an app that offered near real-time insights into customer requirements for over 80 engineering teams. This alone helped them ensure higher customer satisfaction and accelerated access to critical reports by 99 percent!
Uber and Spotify rolled out an IoT campaign together wherein you could access your Spotify playlists through the Uber app and once you were in an Uber, you could play whatever you liked through the app and it would play on the car’s speakers. This increased customer satisfaction for both Uber and Spotify users.
There are several examples of using IoT in marketing campaigns, and there is never a dearth of ideas. However, in order to appeal to your unique customer base, you need to innovate your product with IoT.
Frequently Asked Questions
What is the IoT strategy?
IoT Strategy refers to an organization’s strategy to inculcate IoT in their business, whether as a marketing tool or as an integral part of the process.
How does IoT affect the marketing industry?
IoT offers a lot of insights and resources to marketers which helps them target their customers better and optimizes any marketing efforts, thereby effectively obliterating traditional marketing practices.
What is the best internet of things marketing strategy?
There is no one IoT marketing strategy that fits all businesses. Each business needs to identify its customer requirements and strategize accordingly.
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Industrial IoT
Article | December 15, 2021
2022 looks bright for power optimization! The vibrant research and development in Internet of Things (IoT) is fueling the expansion of wireless monitoring solutions and enabling giant leaps in terms of low-power design. A longer lifetime for your batteries, and thus for your device, is a dream about to come true.
We have gathered some of the most notable power optimization trends that are getting us all excited for 2022…
5G, the next era of broadband cellular networks will offer improved power saving capabilities
The next wave of wider 5G cellular technology is designed to support various new highly challenging industrial use cases. These usually require increased hardware complexity and more processing, together with higher processing power. These requirements can raise power consumption quite significantly.
Smart power consumption and energy efficiency are thus becoming keys for the success of these applications and 5G technology.To that extent, 5G New Radio (NR) has progressed swiftly. The new 3GPP™ release is designed to significantly improve the performance, flexibility, scalability, and efficiency of current mobile networks. Improved power saving features now allow IoT developers to get the most out of the available battery capacity. This could make all the difference for new IoT use cases and efficiencies.
A new generation of sensors are optimized for low power technologies
New families of ‘breakthrough’ sensors, based on anultra-low power architectureare optimized for use in compact wireless devices. These sensors offer a richer set of functionalities and can be combined to create new insights (sensor fusion). One of the greatest challenges facing developers of these small form-devices is power consumption. Aware of these limitations, hardware manufacturers have been working hard to address them. Integrated circuit designs and techniques are now using less power while smart processing capabilities are enabling the sensors to intelligently manage sensing functionalities,delivering ultra-low power performance for best-in-class power consumption. The use of advanced Low Energy Bluetooth and wireless protocols (e.g. Bluetooth Low Energy (BLE) or ZigBee Green Power) also allows the transmission of data to the gateway more efficiently compared to prior solutions, opening new possibilities for developers.
Big Data, Analytics, Machine Learning and Edge computing are picking up the pace
The explosion in data volume and diversity is forcing organizations to rethink the way they process the information. Indeed, capturing, sending and processing the information in the cloud can be taxing for the network, the storage and the computing infrastructures which demands more processing power, hence the need to keep the transmission window as short as possible.
This has led to the development of advanced devices capable of collecting, processing and storing data autonomously before the data is sent to the servers. This concept is calledEdge computing. By reducing the need for data to be streamed through the networks, diminishing computing and processing costs,Edge computing contributes to optimizing power performance, whilst delivering quality data in a more sustainable way.
The rise of DevOps and new IoT Device Management platforms are contributing to better efficiency and better devices
The rise ofDevOpshas been swift. Derived from Development and Operations, ‘DevOps’ teams are responsible for making sure that the infrastructure is being maintained properly.With the help of IoT Device Management platforms—which are a central part of today’s IoT ecosystems— DevOps teams can better manage, scale and operate their fleet of devices remotely and reduce long-term operational costs.One of the areas that benefits from the rise of DevOps implementation is power supply optimization, as more efficient protocols such as Lightweight Machine to Machine (LwM2M) allow for device and battery monitoring, remote device actions and faster communication.
Harvesting technologies are becoming more effective
Power harvesting technologies include processes where energy from ambient sources such as the sun, temperature, movement or wind, is captured and stored to power wireless autonomous devices. Now gaining experience,harvesting technologies can exploit natural resources better than ever before.
As a result,the gap between the power requirements of embedded systems and the energy generated by energy harvesting systems is finally closing. Industrial applications for these technologies are still very limited, but coupled to efficient rechargeable batteries, they can present new opportunities for devices deployed in wild remote areas.
Power optimization tools are becoming increasingly exhaustive and reliable
Battery optimization is everyone's business and needs to be considered throughout the overall system performance analysis, from prototyping to deployment and on toward maintenance cycles.
Several innovating tools haveappeared on the market over the past few years and developers have now access toa rich ecosystem of tools to analyze their overall system performance.
Wisebatt for Saft for example can help creating a virtual prototype and simulate its consumption.Deutsche Telekom’s IoT Solution Optimizergoes even further. You can model the complete system to identify potential energy consumption issues or leaks. The system can not only recommend the right combination of power saving features based on your use case, but also can help you visualize how communication payload size, protocol use and communication frequency impact your battery life.
When at the prototype stage,Qoitec Otii solution measures in real time the consumption of your device at various temperatures, up to the measurement of the firmware and hardware operations without the need for expensive testing. These tools are constantly enhanced and improved to deliver better analysis and more accurate data.
With an increased awareness from IoT developers of the stakes of power consumption and the growing rate of low-power innovations, batteries are now able to outlive the devices they’re in. This opens the doors tomany new markets and applications and above all to more sustainable consumption patterns. When we told you the future looks bright, we weren’t joking!
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