Announcing Adobe Target for the Internet of Things: Personalizing Internet-enabled screens and devices

With new IoT enhancements, Adobe Target opens the door to the potential lying dormant in your IoT devices. Digital marketers and product managers can now engage customers meaningfully in the emerging IoT market using the combined power of manual and automated testing and personalization that Adobe Target delivers. Ultimately, this expanded implementation and reach extends the trail that Adobe Target has been blazing for years, ensuring that at every touchpoint, or even within a given product, you have the capabilities you need to deliver customers an optimal experience. Such experiences allow your business to offer a high level of customer service and build the strong brand loyalty that characterizes success.

Spotlight

Ocean Office Automation Pty Ltd

Founded in 1992, Ocean Office Automation (Octek) is one of the leading suppliers of custom IT products and solutions in Australia. From humble beginnings as an OEM PC and server manufacturer, we have evolved to become a forerunner in the digital industry. Since 2006, we have been the sole distributor of Zotac mini-pc and graphics cards in Australia. From the original mini PC, which incorporates the functions of a full desktop, to small form quad-display capable mini PC’s for the digital signage industry, and to the smartphone-sized PICO for point of sale applications, innovation is at the forefront of our philosophy.

OTHER WHITEPAPERS
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The IoT Trusted Zone

whitePaper | March 17, 2022

Among security best practices, system partitioning separates and isolates security-related hardware, software, and data in a “trusted zone” and tightly limits all attempts to access trusted content from outside the zone. Non-secure software cannot directly access secure resources. The Trusted Zone isolates security-related Microcontroller Unit (MCU) hardware, software, and external devices.

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HOW TO ACHIEVE SUCCESS WITH THE IOT?

whitePaper | December 7, 2021

Achieving success with the Internet of Things (IoT)requires a lot more than just selecting the right technology. This helpful guide tackles the aspects of IoT implementation that companies wrestle with the most, such as creating a strong business case, managing security requirements, and identifying the top requirements of a successful system. We also take a deep dive into the most common challenges that early IoT adopters have encountered—from budget constraints to cultural resistance to change—with advice on how to overcome these challenges to obtain real and tangible benefits.

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Why Wi-Fi 6 goeshand-in-hand with cellular to enable thehyper-connected enterprise future

whitePaper | August 22, 2022

Wi-Fi 6 is increasingly seen as a complementary to cellular technologies such as LTE-M and even 5G –when it becomes widely available. In private networks, the performance uplift of Wi-Fi 6 over Wi-Fi 5 is substantial and more than sufficient to support innovative use cases such as automated guided vehicles, industrial robots and many other applications.

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The Global Smart Industry Readiness Index Initiative: Manufacturing Transformation Insights Report 2022

whitePaper | February 14, 2022

The Smart Industry Readiness Index (SIRI) comprises a suite of frameworks and tools to help manufacturers – regardless of size or industry – start, scale and sustain their digital transformation journeys. The ongoing COVID-19 pandemic and the reshaping of production value chains globallyare spurring the manufacturing community to embrace digitalization with greater focus and urgency, motivated not only by potential gains in efficiency.

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Wi-Fi 6: Leveling Up the Technology

whitePaper | October 17, 2022

The IEEE 802.11 working group, established in 1990, published its first Wi-Fi standard in 1997. Since that time, the rapid adoption of Wi-Fi-enabled devices, streaming services, and applications has provided users with innovative solutions to participate in nearly all facets of daily living—from anywhere and at any time.

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Securing the Internet of Things Supply Chain

whitePaper | May 17, 2022

The Internet of Things Security Foundation (IoTSF) is a non-profit, global membership organisation. Established in 2015, we are an international response to the complex challenges posed by cybersecurity in the expansive hyper-connected IoT world.

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Spotlight

Ocean Office Automation Pty Ltd

Founded in 1992, Ocean Office Automation (Octek) is one of the leading suppliers of custom IT products and solutions in Australia. From humble beginnings as an OEM PC and server manufacturer, we have evolved to become a forerunner in the digital industry. Since 2006, we have been the sole distributor of Zotac mini-pc and graphics cards in Australia. From the original mini PC, which incorporates the functions of a full desktop, to small form quad-display capable mini PC’s for the digital signage industry, and to the smartphone-sized PICO for point of sale applications, innovation is at the forefront of our philosophy.

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