Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

Huetouch

Huetouch has created the world's first end-to-end mobile marketing architecture for the modern enterprise. Already engaged with some of the largest companies in the world from Wal-Mart to the NHS, Huetouch brings unique insight into how your customers interact with your brand through mobile. The modern enterprise must learn to be more agile often with less resource, as the world continues to "go mobile", it has never been more critical for enterprises to embrace change.

OTHER WHITEPAPERS
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Securing Devices in Advanced Metering Infrastructures

whitePaper | January 8, 2020

Smart grid managers and Head End System (HES) vendors depend on data to drive their business. Receiving and analyzing accurate data from grid endpoints - the smart meters - is the main element that determines business success. Their customers, Distribution System Operators (DSOs) and Advanced Metering Infrastructures (AMI) managers, then use this data for crucial processes: monitoring energy demand and production, load shifting to maintain a persistent grid balance at all times and billing customers. Each tiny bit of data is the starting point for monetization and asset management and it must be accurate and trusted in order to keep power flowing.

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WHY LoRaWAN® IS THE FOUNDATION FOR SMART BUILDING SUCCESS

whitePaper | March 12, 2020

Smart buildings present an obvious sector of the market in which Internet of Things (IoT) enabled services can generate efficiencies, improved user experiences and profits. Much of the early focus has been on utilizing IoT applications to generate savings in utility consumption but this is now widening to encompass applications that support the new ways that people use the buildings they live and work in. Popular applications include room and desk sharing, individual environmental control, predictive maintenance and many others.

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Connected Cars – Architecture,Challenges and Way Forward

whitePaper | January 2, 2020

The global automotive industry has been witnessing a transformation over the last decade with digital communication technologies making rapid inroads in vehicles. The world is moving towards the concept of connected transportation that focuses on providing enhanced connectivity like vehicles communicating with each other to know their presence, real-time communication facility to the occupants of the vehicle. This functionality is enabled by variety of technologies like vehicle to vehicle.

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Smart Factory

whitePaper | December 13, 2021

Automation vendors and end-user industries have been investing in Industrial Internet of Things (IIoT), across their diverse applications, convinced with the view that IIoT is going to be the key driver for digital transformation.

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White paper - Connected Cars - Smart transport

whitePaper | January 15, 2020

A new revolution is brewing in the bosom of IoT that would connect things from all over together. And with this motto of reformation and transformation, IoT is connecting all the cars and making them smarter for a smart and intelligent future. A smart cityscape for a bright future needs smart mobility and therefore we developed an innovative solution to drive the future in the present ecosystem of transportation.

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Internet of Things for Telecom Engineers

whitePaper | February 11, 2020

The Internet of Things (IoT) is no longer the future: it is the new reality moving telecommunications forward. The IoT enables physical objects to see, hear, think, and perform jobs by having them “talk” to each other, share information, and coordinate decisions. The number of internet-enabled objects has surpassed the Earth’s population. Today, the IoT connects everything from HVAC thermostats and smart homes to transportation, healthcare, industrial automation, and emergency response equipment. As the prevalence of IoT innovations grow, telecom leaders must embrace the opportunities, and challenges, posed by a more connected future.

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Spotlight

Huetouch

Huetouch has created the world's first end-to-end mobile marketing architecture for the modern enterprise. Already engaged with some of the largest companies in the world from Wal-Mart to the NHS, Huetouch brings unique insight into how your customers interact with your brand through mobile. The modern enterprise must learn to be more agile often with less resource, as the world continues to "go mobile", it has never been more critical for enterprises to embrace change.

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