The Internet of Things Opportunities through the rise in smart devices

The boom of the Internet of Things poses many questions that marketers must begin considering today. What role can my brand play in this new connected world? And how can I reach my customer in a world of exploding channels? Dive into the three most popular categories in the Internet of Things – wearables, smart televisions and home automation – and explain the growing interest in each Examine the opportunities available to marketers and consumers alike to enhance and customize brand experiences using IFTTT (If This Then That) technology Look into the types of consumers that are most likely to purchase smart products, exploring their demographics, attitudes and behaviors to help marketers craft more resonant messages and media strategies to reach this audience.

Spotlight

SmartSense

SmartSense delivers data-driven IoT solutions for food safety, facilities monitoring, and supply chain visibility, by providing actionable insight. Actionable insight is what enables companies to improve operational efficiency, ensure regulatory compliance, and manage product quality risk. SmartSense enables organizations to use wireless sensors, digital checklists, and advanced analytics to provide actionable insight based on remote sensing and artificial intelligence (AI). SmartSense uses these technologies to provide real-time insight at over 40,000 sites around the world.

OTHER WHITEPAPERS
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The Right Approach to Zero Trust for IoT Devices

whitePaper | May 18, 2022

Networking and security teams have historically relied on protections at the network perimeter to secure the entire enterprise. The internal network was deemed trusted and secure. While everything outside was considered “dirty,” everything on the internal network was considered “clean,” and application traffic would flow unrestricted. However, recent and developing shifts in enterprise working models are having a far-reaching effect on the traditionally managed network perimeter for security.

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Why VDI makes sense for hard-core UNIX® and Linux® engineering applications

whitePaper | July 19, 2022

By now, everyone has heard the terms desktop virtualization and VDI It seems like we’ve been pounded with marketing propaganda about these technologies from companies like VMware, Citrix® and Microsoft® since 2006. But if desktop virtualization is so good, why are most of the world’s desktops still “old-style” physical desktops and laptops?

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Embedding Generative AI and Advanced Search into your Appswith MongoDB

whitePaper | July 11, 2023

Never before has the launch of a new technology so rapidly fired the imagination of enterprises and consumers alike. The arrival of ChatGPT in November 2022 showcased the potential of Generative AI powered by Large Language Models (LLMs) in addressing a vast array of new use cases. These use cases were previously unimaginable with conventional computing and analytical AI (now sometimes described as “traditional” or “classic” AI).

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Medical and iot device security for healthcare

whitePaper | December 27, 2021

With the advent of the Internet of Things (IoT), businesses are experiencing a digital transformation bigger than the PC and Mobile revolutions combined and healthcare is no exception. The new breed of connected medical devices brings the promise of improved patient care, better clinical data, improved efficiency, and reduced costs but they also bring increased security risks.

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TURNING THE INTERNET OF THINGS INTO REALITY

whitePaper | January 15, 2020

The prospects are exciting. By enhancing resources with IoT, employees and organizations generate new value. Notable examples include improved air quality in cities and increased availability and reliability of rail vehicles of up to 99%. Other IoT implementations cut non-technical power losses in half, saving $150 million for an electric utilities company in Brazil, and reduce delivery days in electronics manufacturing from 25 to less than 7, improving quality at the same time.

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CYBER SECURITY IN THE ERA OF INDUSTRIAL IOT

whitePaper | February 6, 2020

Industrial cyber security has been a topic of much debate over the last decade. Despite the industry’s widespread acknowledgement of its significance, cyber security in the industry continues to be an elusive subject for many. A huge gap exists in understanding the implications of cyber security; however, the subject has been greatly discussed. Interestingly, the industrial environment is currently passing through a key phase, where the idea of Internet of Things (IoT) is beginning to pervade all areas of industrial operation. This ongoing change is poised to expand the complex security needs in the factories of the future.

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Spotlight

SmartSense

SmartSense delivers data-driven IoT solutions for food safety, facilities monitoring, and supply chain visibility, by providing actionable insight. Actionable insight is what enables companies to improve operational efficiency, ensure regulatory compliance, and manage product quality risk. SmartSense enables organizations to use wireless sensors, digital checklists, and advanced analytics to provide actionable insight based on remote sensing and artificial intelligence (AI). SmartSense uses these technologies to provide real-time insight at over 40,000 sites around the world.

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